At first, I got a domain name, found a space, and then started my journey as a personal webmaster. How to make the site faster? Collect it. hehe. Find a free CMS system and continue to create templates, designs, etc. until the website is online. It took more than a month (I had no choice, I had to go to work and work), and after it went online, I didn’t do much to promote it. No time. Occasionally do page optimization. For 3 or 4 months, the number of visits remained around 1,000 IP. Oh, I guess other webmasters have thousands of them. Novices can't help it. Now that I have a certain amount of traffic, I start to look for some websites to make friendly links. Now let’s get to the point!
First of all, I feel that small sites with average traffic should not do anything like 265 funding chain. They are just advertising for others. They have been logged in for a long time and have not been reviewed. Isn’t it enough not to have a chain? Haha. Some personal websites look okay. But it didn’t bring much traffic. And generally if you click on their link, the website you logged in from will be mentioned above. The effect is a matter of opinion. Anyway, both sides are advertising. There is also the option of finding other webmasters to link to. I think there are a few things that are very important when making links. The first link address must be directly your website address. Some links are similar to something, and then automatically jump to your website. Links like this are meaningless, and it is recommended not to link them.
There is also a homepage link, and a link at the bottom of each page. There are also internal page links, such as adding links in link.html. I feel that the homepage link is the best. Another thing I don’t understand is joining a literary website with tens of thousands of articles and having your link under each page. What will be the effect? I don’t know. Experts please answer. It doesn't feel any better.
Another thing to note is that www.xxxxcom and xxxxl.com should have different effects. www.xxxx.com is a subdomain name. Of course it’s xxxx.com. Hahaha. When a webmaster links to me. Specifically indicate that you want me to link to xxxx.com, haha, I also responded in kind, then you can also remove the www in my domain name.
Enterprise websites should actively develop long-term link strategies, because backlinks are still an important factor in stable rankings. You can observe that some top-ranking websites are supported by links. I believe that the depth algorithm of this link will not change for the time being, but the link strategy should be carried out in different levels and techniques.
1. Link keywords and their descriptions
Usually when we make links, we need to use specific keywords as link text, or include keywords in the link text so that the keywords and search terms are the same or similar. It is the so-called link anchor text. This is crucial. If it is used on a powerful website in the same industry, the change in search engine rankings will be very obvious.
2. Where the link exists on the page
Experiments have shown that the link weight at the top of the page is higher than the weight at the bottom. This is not concretely felt, but it should have a positive effect, which is reflected on many SEO sites.
3. Backlink site weight
That is, the overall weight of the link on the website. If your link is on a website with a higher weight, your income will be more valuable. To determine the weight of the link, you must not only look at the PR value of the website, but also a The factors are the ranking status of this website and the relevance of the website. If you link to a website in the same industry, the value it brings to you is considerable.
4. Link method
There are many ways to link, text links, picture links, JS links, etc..... Usually, text links are better than picture links, and attention should be paid to js links.
5 Links to text keywords
Some relevant seo experiments pointed out that the link of keywords in the text is more valuable. There is no experiment on its specific effect. However, search engines pay great attention to the link of keywords in the text. This is worthy of recognition. One important thing in seo now is Make good links within the website. The biggest part is the interconnection of keywords in the text, forming a powerful mutual promotion structure within the entire website.
Nowadays, many CMS have also provided the function of internal keyword links. This also shows that I believe that webmasters have mastered the above link strategies and will be able to push them forward step by step. Regarding the role of links in website SEO and website The formulation of the link strategy ends the above items. You can discover more SEO methods from it. Everyone is welcome to actively and correctly carry out link actions. In this regard, as the leading website optimization pioneer in China, Tongwang Technology has opened this link section to update That’s what I mean. I hope everyone can have a better platform for communication. Please also note that webmasters should always look back at their posts. The brothers below have already posted inquiries and are waiting for your reply.
Resource cooperation between websites is also an important method of mutual promotion. The simplest way of cooperation is to exchange links. Other cooperation on the website include content sharing, resource exchange, mutual recommendation, etc. Although the forms and operation methods are different, the basic idea is the same, that is, when one has certain marketing resources, the purpose of common development can be achieved through cooperation. . This section only introduces the exchange link method.
??In the "Search Engine Registration" related content, it was mentioned that the second generation search engines represented by Google also use the number of links from other websites as an indicator to determine a website's ranking. In fact, exchanging links itself is also a commonly used The more website promotion methods you have, the more opportunities you have to be linked to by other websites, the more conducive it is to promoting your own website. Especially for most small and medium-sized websites, this kind of comprehensive promotion method is a commonly used and effective method.
Link exchange, also known as reciprocal links, exchange links, friendly links, etc., is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other party's website on their own website, and setting the other party's website's LOGO or website name. Hyperlinks allow users to discover their own websites from cooperative websites to achieve mutual promotion.
The role of exchanging links is mainly reflected in several aspects: obtaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. However, there are still some different opinions in the industry about the effect of exchanging links. Some people think that the website can get very few visits from links, while others think that exchanging links can not only gain potential brand value, but also get a lot of direct visits.
Frequently asked questions about setting up exchange links?
(1) Is there a standard for the number of links?
How many links are enough? This is often a question that some Internet marketers are more concerned about. However, this standard may be difficult to determine, and it is mainly related to the status of the field in which the website is located. For a particularly professional website, there may be very few websites with related or complementary content, so the number of links that can be exchanged will naturally be relatively small. On the contrary, popular websites can choose from a much wider range of link objects.
Generally speaking, you can refer to websites with similar content and scale to your own to see how others are doing. If among those websites, the websites you think are necessary to link to have already appeared in your own friendly link list, and there are some If it is a valuable cooperation website that others do not have, then it should be considered that the work is very effective. However, new websites are constantly appearing, and the work of exchanging links is never over. Your list of collaborators will also become longer and longer, which is a good sign. In short, there is no absolute quantitative standard, and the quality of collaborators (number of visits, relevance, etc.) is also an important parameter for evaluating exchange links.
(2) Different website LOGO styles and download speeds
? There are two main ways to exchange links: picture and text link. If you use a picture link (usually the website's LOGO), since the logos of each website vary widely, even if the specifications can be unified (mostly 88×31 pixels), the format of the picture, It is difficult to coordinate colors with the style of your own website, which affects the overall visual effect of the website. For example, some icons are in animated format, some are static pictures, and some pictures jump very quickly. Putting a large number of pictures together often gives people a dazzling feeling, and not every website's LOGO can let visitors understand what it wants to express. Not only can it not bring the expected traffic to the linked party, it is also harmful to itself. The website also had a negative impact. In addition, placing too many pictures on the homepage will affect the download speed, especially when these pictures come from different website servers. Therefore, it is recommended not to put too many picture links on the homepage of the website. The specific number is appropriate, and it depends on the layout of the website. Less than 5 pictures should not be too many, but no matter what the situation, more than 10 pictures of different styles placed together will definitely It will make the viewer's eyes feel uncomfortable.
(3) Return to the website of the friendly link partner
Like search engine registration, once the link exchange is completed, it also has a certain degree of relative stability. However, you still need to do irregular checks, that is, return to the website of the friendly link partner to see whether the other party's website is running normally and whether your own website is being used. Canceling or incorrect links, or whether the link to your own URL will be incorrect due to other reasons such as web page revision or URL transfer. Because exchange links usually appear on the homepage of the website, incorrect or invalid links have a greater negative impact on the quality of your website.
If you find that the other party has missed links or other circumstances, you should contact the other party in time. If some websites cannot be opened due to closure or other reasons, and they still cannot be restored within a period of time, you should consider temporarily canceling those invalid links. However, you can back up relevant information. Maybe the other party will contact you after the problem is solved and ask to restore the friendly link.
In the same way, for the sake of the interests of partners, when one's own website has any major changes, or when it is no longer suitable to exchange links, one should also notify the other party in time.
(4) Do not link to irrelevant websites
Maybe you will receive letters from irrelevant websites asking for link exchanges. Don’t think that the more linked websites the better. Irrelevant links have no positive effect on your own website. On the contrary, a large number of irrelevant or low-level website links , will reduce the trust of those high-quality websites in you. At the same time, visitors will also regard your website as being of low quality or not professional enough, which will seriously affect the reputation of the website.
(5)Invalid link
No one likes to have a lot of invalid links on their website, but in fact, many websites have this problem to varying degrees. Even if there are no problems with the internal links of the website, it is difficult to guarantee that there will be no problems with the external links, because the linked website may have been revised, closed, etc., and the original path is no longer valid, and for visitors, all problems It's all a website problem, and they don't analyze whether the other party's website has been closed or other problems have occurred. Therefore, it is necessary to systematically check website links at regular intervals.
In addition, new websites are being born every day, and the task of exchanging links will never end. Of course, in many cases, new websites take the initiative to request cooperation, conduct strict inspections of these websites, and choose the ones that suit them. The website will continue to grow and enrich the team of partners, which is a huge asset to most websites.
In summary, friendly links are also a profound knowledge. If you can study them thoroughly, it will bring you endless traffic.