Nowadays, the search engine bidding advertising market has become very competitive. The bidding for any word has reached a few cents or even a few yuan, not to mention the English words of Google International. I once saw a medical word bidding for seven or eight cents. Ten dollars a click, this was just a few years ago. It seems that the pharmaceutical industry is also a very profitable industry in the United States.
How to reduce unnecessary advertising expenditures, or to make every advertising dollar spent wisely, has become a question that must be considered. Choosing appropriate long-tail keywords is one of the most effective solutions. Long-tail keywords are those expanded phrases related to your main keyword. These phrases become long tail because as the length of the phrase increases, the search volume decreases. Although these words are searched less every day, the target customers are accurately positioned and the conversion rate of business transactions is quite high. If you invest 1 yuan in popular words, you can get 10 yuan in profit. If you choose long-tail words, you can get at least 100-200 yuan in profit. !
For the word "weight loss", the competition in the bidding advertising is very fierce, and it has reached the point where there is no profit at all. The profits are all made by Google and Baidu. Using the related word query tool, you can find out: how to lose weight, how to lose weight, weight loss methods, weight loss and slimming, weight loss recipes, weight loss and body shaping, healthy weight loss, acupuncture weight loss, weight loss secrets, weight loss pills and many other long tail words, and the prices of these words It is much cheaper than choosing "weight loss", and the customers are all consumer groups who have the desire to lose weight.
These long-tail words can be even longer, such as: weight loss --- weight loss recipes --- white-collar weight loss recipes --- Shanghai white-collar weight loss recipes. Adding keywords from the region is very helpful for online promotion of local businesses. Different industries can use this method to reduce costs and increase profits.
English words generally include phrases of three or four or even more words. For example: web hosting (web host) cheap web hosting (cheap web host)
Web hosting control panel (web hosting control panel) is a typical long-tail keyword for web design business.
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