Baidu is unreasonable and will demote websites at every turn, but it is precisely because of this that Baidu can do better. Judging from Baidu's crackdown on SEO websites, Baidu is very strict about user experience. As long as your website's user experience is not enough, your website will be demoted by Baidu sooner or later. Google is different. It cares more about the time of the website. . As long as your website is long enough, your website will be trusted by Google.
Therefore, when doing Baidu optimization, we must pay more attention to user experience and make users like your website. Naturally, Baidu will not have the possibility of demoting your website.
Today, Dongguan SEO will talk about the common factors that easily lead to the downgrade of Baidu website authority. I hope everyone will pay attention to these points when building a website, and don’t let Baidu focus on your website. You must know that once the website is downgraded, the future will be ruined. It’s difficult.
1. SEO cheating
SEO cheating will definitely bring down the authority of the website sooner or later, and this will definitely happen. Therefore, when we build a website, we cannot be greedy for short-term interests. We must start from the long-term perspective and never engage in cheating. Search engines impose severe penalties on websites for cheating.
2. Website content cheating
Website content cheating mainly targets websites that like to use website weight to attract spam traffic. Many SEOers like to use their high-weight websites to optimize some hot words and then drive traffic. I think this is undesirable. For a long time, the website will be targeted by Baidu sooner or later. In this way, the possibility of the website being demoted is very high. You can take a look at www.0371hr.net.cn. The content on the website is basically collected, and there is no original content at all. Therefore, this website was punished for cheating.
3. The server is very important for the website
Server instability will cause serious damage to Baidu's user experience. As a result, Baidu has severely cracked down on websites with unstable servers. Therefore, when building a website, a stable server is the first guarantee. If there is no stable server, it is recommended that everyone not build a website.
4. Website frequently changes title
Frequent modification of the title may cause the website to be punished, so we cannot frequently modify the title of the website's homepage, especially the content of some irrelevant titles. This will also cause great damage to the website, and the possibility of the website being demoted. Very big.
5. Website revision
There are many SEO factors that need to be paid attention to when revising a website. If the revamp is unsuccessful, it is likely to result in the website being demoted. I won’t talk about this issue in detail here. In the future blog, I will talk about the issues that need to be paid attention to in website revision in order to avoid the website being punished due to revision.
6. Copying and collecting too much content
Copying and collecting content is also very likely to reduce the authority of the website. Friends who build websites must find ways to obtain original content. If your website is all copied content, it will be difficult for your website to gain a foothold on the Internet, and You must also be careful when copying and collecting content, and you cannot collect too much content at once.
7. External link cheating
Spam links are also an important factor in website degradation. For SEO cheating, external links are the most common and easiest ways to cheat, such as mass posting on blogs, mass posting on forums, buying and selling links, etc. These are all Possible factors that may cause the website to suffer downgrade.
8. The website is frequently attacked
This point is mainly based on user experience. A certain website has lost user experience. For example, your website is often attacked and your website is often hung up. This situation is very poor for the user experience of the website. Therefore, it is often long-term. Test, Baidu will eventually demote your website.