Lao Xie, I was born in the grassroots and have been a webmaster. I know the hard work of webmasters. It is impossible for ordinary grassroots webmasters to do some big advertisements for promotion because they don’t have much money in their pockets, so webmasters must learn to write soft articles. . If you are still not sure after reading it, thank you, I have opened a soft writing training class. You can come and learn. The Q number is 466715240.
How to write soft articles
Title: The title should be more attractive. There is no doubt that the role of the title is good. No matter how well your soft article is written, it is useless if the title is not attractive and many people will not read your article. When writing soft articles, you should consider the following points for the title:
1. Pay attention to what is popular on the Internet, what is currently hot in society, and what people are paying more attention to. Combine your articles with these, such as Edison Chen’s indecent photos incident, Olympic torch relay, Wenchuan, earthquake, NBA, Olympics and other topics that everyone is discussing. The soft articles you write can be drawn through these popular keywords.
2. Write about issues that your potential customers care about. For example, personal webmasters care about traffic and making money, while corporate websites care about their own products and services. Your articles can start from this aspect.
3. Seductive words can attract attention, and everyone likes eye-stimulating titles. People are curious. If you write a little erotic text, what will happen to the article? The result will be very good. Haha, Lao Xie doesn’t recommend this very much.
4. "Humans are expected to live to be 150 years old", this is a very powerful soft article of Melatonin. The reason why the soft article of Melatonin has gained so much attention is because it cleverly integrates the commercialization intention into the interesting story. From cloning technology to the popularity of melatonin in the United States, events have always been used as clues to gradually extend the appeal of "youthful" products. The reader has completely unknowingly walked into the "trap" preset by Melatonin. It is said that in order to write a good melatonin soft copy, Shi Yuzhu quietly brought more than 10 copywriters in his planning team, together with a lot of prepared materials, to a hotel in Changzhou, booked several rooms, and concentrated on fully enclosed soft copy. writing.
Placement of soft articles
Soft articles should be written according to different groups of people, different hobbies and needs, and the tastes of different readers. If you post an article to promote your products and services to a game website or forum, it is unlikely that anyone will read it. But Lao Xie recommends everyone to write high-quality articles and post them on portals, because the PR of these sites will be relatively high, and they will quickly increase their popularity. I believe that all Chinese webmasters will become good webmasters!
This article is Lao Xie’s first site on ADMIN5, reprinted with the name Lao Xie’s soft article training