After actual promotion and reference to many successful cases, we have briefly summarized the commercial website promotion skills: navigation desk registration skills, event creation skills, traditional promotion skills, website analysis skills, targeted email promotion skills, discussion group BBS promotion skills , website cooperation skills and online advertising skills.
1. Navigation station registration skills
YAHOO, LYCOS, ALTAVISTA, Sohu, Searcher, and YEAH are all navigation stations. Their website functions are similar. They all classify many websites into one website for the convenience of viewers.
2. Search directory submission tips
Navigation stations such as YAHOO and Sohu use manual methods to collect URLs to ensure the quality of the included websites. The information obtained during classification queries is more relevant than search engine sites (automatically searched by SPIDER). This is the main reason why YAHOO and Sohu have become the most visited navigation stations in English and Chinese respectively. Since there are relatively many human factors involved in searching for websites to be included in directory websites, you should pay attention to abiding by the rules when submitting your website. For example, YAHOO requires that the description of the registered site should not exceed 25 words.
2. Targeted email promotion techniques
Email is extremely powerful in the virtual world, the key is whether you use it skillfully. Email URL promotion is a bit like traditional direct marketing. Don't believe the lie about buying 60,000 emails for 20 yuan, because four-fifths of the addresses here may be inaccurate, and the remaining one-fifth may not have your potential customers.
3. Discussion group BBS promotion skills
The most successful case of propaganda on BBS may be last year's Hang Seng computer incident. We don't care about right and wrong, but we understand the lethality of BBS. A discussion group refers to online communication through email between people participating in the discussion. Administrators have the right to retain and delete any content. Participants can participate in discussions with different identities to make people interested in your topic and even affected by it. If you send a daily summary of the discussion topics to everyone participating in the discussion, you will also attract more people to participate in your discussion. When you have a certain customer base or potential customer base, you can set up a discussion group among them.
1. Tips for using discussion groups:
Choose a discussion group: First categorize your website. If it is about medicine, go to the health discussion group; if it is about travel, go to the travel discussion group. After finding the corresponding topic, you can take a look at what the hot topics are. Entering a virtual persona: When entering a discussion group, you should try to avoid advertising. You can use one virtual identity to participate in discussions, and then use another virtual identity to provide advice or answers. Questions and answers like this are likely to elicit enthusiastic responses. Build trust: Try to be pragmatic when discussing issues, and don't make false claims. This will easily create a sense of trust in your website.
2. Successful cases:
Sitong Cube BBS has been very successful. From the initial software download forum to game forums, sports forums and many other forums, it has become a dark horse in 1997 that relied on BBS to rise. It has also become the predecessor and foundation of Sina.
4. Website cooperation skills
We compare numerous independent commercial websites to stars. Would you rather be a lone star in the sky or shine brightly among the stars? This is the meaning of cooperation with other websites. The popular friendly link is the simplest way of cooperation. Are there any better cooperation techniques?
1. Column content cooperation
2. Leveraging brand sites
3. Multi-type company interconnection
5. Online advertising skills
The most common form of online advertising is graphic advertising, such as banner ads on the upper part of the home page of each portal site.
6. Techniques for creating events
1. Contest with prizes
2. Online research
3. Special events
7. Traditional promotion techniques
1. Company printed materials: Company letterheads, business cards, and gift packages must be printed with the website name. Let customers not only remember your name and position, but also see and remember your website address.
2. Newspapers: Newspapers are the best way to promote your website using traditional methods. The "Tiandihuan.com" website used the publicity of IT newspapers to make a large number of readers aware of China's inventory commodity swap website.
3. Outdoors: Many people know that dialing 263 can access the Internet, and then they know that 263 is the Capital Public Information Network
4. Television: CCTV and Phoenix TV have website names on the screen behind the programs.
5. Word of mouth: Don’t underestimate the power of word of mouth. A good website can be promoted through colleagues, friends and family.
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