Be a first mover when change is happening. It is said that this famous saying has become a generally recognized way of success in today's society. For Luo Liming, a grassroots marketing expert in China's Internet industry, he has more personal experience.
From a "bad boy" who was not even recognized by his parents, from a self-made entrepreneur who had no connection with traditional higher education, he has now been widely recognized by the Internet marketing industry and helped many companies start their successful Internet marketing journeys. Luo Liming, China One of the representatives of the first generation of grassroots webmasters, he has used his own development to witness and practice the 30-year journey of changes in China's Internet.
Internet marketing expert Luo Liming
"Bad boy" goes online
Hunan, a land of outstanding people, is a place that never lacks miracles. In August 1995, on a country road in Longhui, Hunan, a young man whose childishness had not faded looked at the passing vehicles in confusion. After three years of high school, he has changed three schools. This young man named Luo Liming doesn't know what to do next. But at this moment, he also realized that life does not necessarily have to follow the rules and go to college. Maybe the miracle lies in that long-distance car leaving home. In that year, the Internet began to enter China.
Luo Liming was tempted by the idea of "having a chance" and no longer wanted to stay at home, seeing his father's anger and mother's anxiety. In June 1996, on the bus bound for Guangzhou, Luo Liming began his own journey. Like many entrepreneurs, after experiencing running around, hunger, and loneliness in the first year, Luo Liming realized that he should have his own "skill", and by chance, he began a "mysterious relationship" with the Internet. edge".
In 1999, in the computer school in Longhui County, people often saw a thin young man sitting next to the computer all day long. After insisting on not going downstairs for 6 months, not receiving a salary for a year, and paying the tuition fee of the school owner, , So far, from the time he came into contact with computers in 1996, to the Internet in 1998, until he completed his studies in 1999 and officially joined the industry, after four years of sharpening his sword, a "Internet Era" belonging to Luo Liming began.
The Internet Changes Luo Liming
"Thinking about it now, maybe it was 'courage and persistence' that helped me." Luo Liming often said jokingly.
In 2000, as the first personal website in Shaoyang, Luo Liming's "debut" won the city's outstanding personal website award. It is said that Luo Liming learned the alluring honor "secretly". Back then, Luo Liming saw a webpage created by a doctor for the first time in Shaoyang. At that time, many people did not know what the Internet was. In order to study, Luo Liming stayed with this "teacher" all day and night. Finally, in his home, in just one week, Luo Liming mastered the website design and uploading, domain name application, etc., which took several months to learn in school. Professional skills.
In April 2001, the clear sky showed the joy of success. Luo Liming Internet Studio was listed amidst deafening firecrackers. This was also the first Internet studio in Shaoyang City.
From getting Adobe's graphic designer certification in 2001, it was reported that there were no more than 500 people with this certificate in the country at that time, to getting the Corel draftsman certification the following year, until getting the international graphic designer certification in 2004, 5 Years of persistence and hard work have turned Luo Liming from an "ignorant youth" to an industry expert. At this time, the Internet has become the most growing industry in China and even the world. At the same time, as a leader in the Internet education and online marketing industries, Luo Liming was beginning to demonstrate the powerful power of the Internet.
Use the Internet to change the "world"
"Learning is not forced by others, but takes the initiative. I don't have a professional teacher, but everyone is my teacher, because as long as he is better than me, I will learn from him humbly. If there is no investment, there will be no reward, because learning also requires It costs money.”
These simple but profound words come from Luo Liming, an Internet educator.
Rather than succeed on his own, Luo Liming seems more willing to pass on his knowledge and experience to his students. In Longhui County, Luo Liming was the first to open a graphic design course, so that aspiring young people like him who, due to various reasons, did not have the opportunity to sit in bright classrooms at universities and receive higher education, can also realize their entrepreneurial dreams through the Internet.
It is reported that Luo Liming currently has nearly 6,000 students all over the country. Regarding online education, Luo Liming's happiest moment is when he hears that a certain student of his has achieved career success again. To this day, students are still deeply impressed by Luo Liming's refusal to allow students to take notes in class. "Whoever takes notes will be scolded by the teacher," one of his disciples said. Luo Liming said: Computer and Internet knowledge cannot be learned by rote memorization. If you don’t understand, I can teach you again, but you must truly understand the knowledge so that you can draw inferences from one instance and apply it flexibly.
If engaging in Internet education was the first step in Luo Liming's dream of using the Internet to change the "world", then returning to Shenzhen from Longshan and years of successful Internet marketing made Luo Liming more aware of the power of the Internet. At this time, he As one of the first grassroots webmasters, he is also known in the circle as: grassroots Internet marketer.
“Nowadays, Internet marketing, as an emerging corporate marketing method, is gradually exerting its commercial value. However, 99% of website designers in the market currently do not understand Internet marketing or search engine marketing, so the websites they design are There are many problems. These problems make your corporate website a sick website from the beginning and cannot exert its commercial value," Luo Liming said with concern.
According to "revelation" from Luo Liming's Internet marketing clients, he is a technology geek and an extremely serious person. Sometimes, the customer will recommend a plan that is very good to him. For him, Internet marketing is a career, not just a business.
"In the future, everyone will understand Internet marketing, the Internet and life will become one, and every enterprise needs the Internet." This is not only Luo Liming's dream for Internet marketing, but also the embodiment of his successful operation for many years, whether it is Shenzhen Telecom, Shenzhen Mobile, Guangzhou Window, their website has been devoted to the hard work and wisdom of Luo Liming, the "grassroots Internet marketer".
Success can also be copied
According to research, the term "grassroots" originated during the "gold-seeking craze" in the United States in the 19th century, and now it has become a term for "unofficial power". At the same time, grassroots achievements, which means that they are obtained through personal efforts, wisdom and diligence, can also be replicated.
More than 10 years of computer use history and more than 5 years of experience in WEB architecture design, maintenance, and promotion are the DNA of Luo Liming's success. Now that he has become famous, he hopes to copy his success and let more people join him. Realize the beautiful dream of "changing the world with the Internet".
Many people ask me Luo Liming: What is the secret of his success? The answer he gave is a concise answer: simplicity + diligence + learning. Be a simple person and be diligent in your work. This is the core ingredient of his torch.
Why do I say that his success can be replicated? That’s because the operation of everything in the world, from the universe to a flower and a fruit, actually follows some very simple rules. As long as you master these rules, you can continue to copy them, just like the kaleidoscope we played with when we were children, creating colorful life content.
If he can succeed, why can't you?
“Of course this copying is not just copying, it’s mainly about copying learning methods.” It seems that Luo Liming's teaching career will open a new page.