In the 21st century, using websites to make money has become a trend, but not many people really understand how websites make money. It is said that people who earn more than 10,000 yuan a month through websites account for 1% of all websites in China. If you have a stable income through websites, you can About 20% to 30% of the people support their whole family. The website has income, but there are not many people who cannot rely solely on the income from the website to support their lives. They account for about 50% to 60% of the total number of websites. In other words, most of them Webmasters can still make money by running websites, it’s just a matter of making more or less. Through the following tutorials and explanations, we will teach you how to run a website.
1. The main factors that determine the success or failure of operating a website:
Website traffic, website content innovation, website content attractiveness, website content quality, website stability, webmaster promotion methods, and webmaster management methods.
Let’s explain these factors below:
1. Website traffic:
All websites must have a certain amount of traffic to develop any kind of money-making project. It can be said that real traffic is generally proportional to your income. For example: we open a website like opening a real store in a place. , website traffic is like the traffic at the door of this store, and the advertising space on the website is like the sign of this store. If many people pass by the door of this store, then your store's sign will have great advertising value. Many businesses They are all willing to pay a high price to rent the signboard on your store to advertise their advertising. The same is true for the website. If many people visit your website, many advertisers will pay a high price to rent the advertising space on your website to display their website. Or product advertising, and the website, like a real store, can make money by buying and selling goods. The same principle applies. The more people visit your website and see your products, the higher your chance of selling the goods. , the more goods will be sold, so if you develop the traffic of your website, you will make money. As for how to develop traffic, we will talk about it below.
2. Innovativeness of website content:
This is what new websites need to do well. Try to reduce competition as much as possible. Put more content on your website that other websites do not have. It is best to create a new website category yourself. For example, there was no website navigation or forum category before. etc. Later, some people started to build URL navigation and forum websites. The first type of website is generally easier to develop, but this requires a lot of experience. I would like to advise you. First learn to build a website casually, and then accumulate experience in running websites for a period of time to change your website into an innovative website, just like our website www.1234110.com. Although there are many website navigation websites, we use The experience of running websites over the years has produced many new functions that other website navigation websites do not have. Adding new functions to the website is also a kind of innovation, because generally people who open new websites have no idea what content is Innovative content. Only by accumulating experience over time can you know what content is not available on the Internet or what type of website is not available on the Internet. Once you understand it, you can innovate your website based on websites or content that is not available on the Internet. , so that your website will have fewer competitors and its development will be easier than others.
3. Website content attractiveness:
Try to put more attractive content on your website, preferably content that other websites don’t have, because only in this way can your website attract some new users to your website, and you can also retain the old ones. user.
4. Website content quality:
Although it is best to put more attractive content on the website, you should also pay attention to the quality of these contents. For example, do not put illegal contents such as pornography, gambling, private servers, etc., because if you put these contents, although they can attract some Users visit your website, but soon your website will be blocked. Such short-term benefits will not be helpful to your development. Also, pay attention to the quality of the overall content, for example, what you have done This is the case with article sites. Don’t just focus on quantity rather than quality. The more articles, the better. Make sure every article is an excellent article before publishing it. The same goes for other websites. You need to ensure good content before publishing it.
5. Website stability:
If your website has good content, you also need to pay attention to the stability of the website. Don't say that you can access it sometimes and not. This will make users feel that your website is unprofessional, and they will lose users due to lack of confidence in your website. You should always Pay attention to whether your website can be accessed. Once you find out that it cannot be accessed, find out the reason immediately. If you can't find the reason, it may be a space or domain name problem. Please contact your hosting provider immediately. Generally, there are several reasons why the website cannot be opened. Reasons, for example: your website is attacked, server maintenance or failure, domain name problems, program problems, own operation problems, space needs to be upgraded, etc.
6. Webmaster’s promotional methods:
After you have a good website, you need to develop an effective publicity method. Only by publicizing it can you get a lot of traffic, and only by getting a lot of traffic can you make money. Whether a website can develop well depends mainly on how to publicize it. Publicity Well, the traffic is naturally good, which can pave the way for future money-making plans. As for how to promote it, we will talk about it below.
7. Webmaster’s business methods:
When your traffic increases, it’s time to think about how to make money, because as the traffic of your website increases, the maintenance expenses of the website will be higher. If you do not make good use of your traffic, it will lead to If your expenses are greater than your income, you will go bankrupt sooner or later. In this case, learning how to run a website well to make money is the last thing you need to learn. As for how to run a website, we will talk about it below.
After reading the above content, you should have a certain understanding of the website development process. Let’s talk about what are the commonly used website promotion methods and how to do them.
2. Commonly used website promotion methods:
1. Log in your website address to search engines and website promotion websites:
After building a website with good content, you should immediately apply to log in your website to major search engines, so that search engines can include your website, so that users who use search engines can find your website through searches, and go to it. Browsing your website, this method is the easiest way to get traffic for free. If your content is good, or if you know SEO (my understanding is "search engine optimization"), let your website be ranked among the search engines. The higher the ranking, the easier it will be for users to find your website in search engines, and the more traffic you will get. Tutorials about SEO, because it is a relatively complicated subject, will not explain it in detail at this time. If you want to If you want to learn, please search the keyword "SEO tutorial" in the search engine and find some tutorials.
Commonly used search engine application login URL:
http://www.baidu.com/search/url_submit.html
http://www.google.com/addurl/?hl=zh-CN&continue=/addurl
http://search.help.cn.yahoo.com/h4_4.html
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
http://tellbot.youdao.com/report
2. Soft articles and hype promotion:
I think this method is the best promotion method. Soft article promotion is to write a good news article about the website or product you want to promote, publish it to major media, and achieve this through reports and mutual dissemination by major media or netizens. One is to increase the publicity effect of your website or product. Hype promotion is like some celebrities deliberately making some scandals and asking reporters to report their scandals to achieve more hype methods to increase their exposure to the camera. In fact, everyone You can also make good use of this promotion method. For example: you can write an article saying that a company spent millions to buy your website or that a function of your website saved a little brother or your If the website has a new function, what new contribution it will make to society, etc., write about it, and then use the big media to publish and hype your website to increase the popularity of your website. As long as the good articles or articles are newsworthy , many media will help you publish it. If you don’t know how to write, you can use money to find someone who is good at writing as a ghostwriter. After you write an article, you can promote it on many websites. If it is not too expensive, it is still worth it. , you must pay attention to a few points when writing articles. First: the content must be written in a way that is easy to believe, and the facts must not be completely unrelated to the article. Second: the article must not be harmful to society or other people, companies, or anything. If the interests are mutually beneficial, you cannot use it to disparage other people or companies to promote your own website without the consent of the parties involved. This may be illegal. Thirdly, your article needs to be expressed objectively and cannot be seen as an advertisement. The readers will unknowingly learn about your product or website while reading your article, and in this case, your posts in the forum will not be deleted.
3. Forum posting promotion:
This method is to post your advertising posts here in various forums, but pay attention to a few points. First, as I said before, your posts need to be expressed objectively. They cannot be seen as advertisements. They must be viewed by the people who read them. You can unknowingly understand your product or website while writing your article, and in this case, your posts in the forum will not be deleted. Secondly, posts with the same content cannot be posted multiple times in the same place. Repeated postings If you post, no matter how well written your post is, your post will be deleted or your URL will be blocked. You only need to post one or two posts with the same content in the same place.
4. Join online excerpts, picture excerpts, forum alliances, and text links:
Wangzhao is a web address bookmark for the Internet. The difference is that Wangzhao can not only collect web addresses, but also publish the web addresses that you think are good through the Wangzhao website for everyone to use. For example: you can go to Wangzhi website, and after collecting your website URL, we can use the website excerpt to help you promote it to other netizens. Moreover, this method can also increase search engine reverse connections, which will also help your website’s ranking in search engines. , if you don’t know any online excerpting websites, you can go to the search engine and search for the keyword "wangzhao" to find some such websites.
5. Online advertising promotion:
This method costs money, but if you have a certain financial ability, this method will be the fastest and easiest promotion method. For advertising, you need to make a good publicity plan, otherwise It will only cost you more money but have less advertising effect. You need to decide where you should advertise and what type of advertising you should do based on what kind of website you are building and what type of users you want to see your ads. For example, If you are building a forum website targeting young people across the country, then you should go to some online sites where more young people go to do monthly advertising, or you can go to some ordinary advertising alliances to do low-cost click advertising, but this advertising method is targeted at The target of your promotion is all netizens. You cannot just bring in some users who are interested in your products or website. If you are building a corporate website, you should do bidding advertising, because bidding advertising is based on the keywords you set. To bring you traffic, for example, if the set keyword is "mobile phone", the users it brings to you will be relatively more interested in mobile phones. Although bidding ads will be more expensive, The users he brings are relatively accurate, and it is relatively economical for the enterprise. If you have certain financial ability and do not know how to formulate a publicity plan, it is recommended that you pay for a publicity consultant who is experienced in online promotion. Let us help you develop a publicity plan. Although it costs money to hire a consultant, in general, he can help you save a lot of unnecessary advertising expenses, and the advertising effect will be much better if you spend money on promotion without a plan. It will take a lot less detours.
6. Exchange friendly links:
This method is to contact the webmasters of other websites and propose that each other connect their own sites to each other's websites. After the exchange, they can bring some traffic to each other, and if they exchange with some good websites, they can also increase the search engine reverse direction. Links are also helpful for your website's ranking in search engines, but you need to be clear that under normal circumstances, ordinary websites will only exchange friendly links with websites whose traffic and reputation are similar to or better than their own. Therefore, if your website traffic and reputation are not large, it is recommended that you first contact some websites with low traffic and reputation to exchange friendly links, because if your traffic and reputation are small, big websites will generally not exchange links with you. Yes, it's just a waste of effort. You'd better make your own website bigger and then contact some big websites for exchange.
7. Traffic exchange:
This method is to put ads on other websites on your website, and other websites will also put ads on your website to promote each other's websites. Now there are many traffic exchange alliances that can help you exchange traffic, but you have to Remember, generally how much traffic you bring to other websites will also be how much traffic other websites bring to you. I personally think that if your website does not have much traffic of its own, this method will not help you much, and because your website The advertising space contains ads that exchange traffic, so your advertising revenue will be less.
8. Mass promotion:
For example, forum mass posting, E-mail mass posting, etc. Group forum mass posting is based on the previous "forum posting promotion" and continues to post on many websites. E-mail mass posting means taking a large part of the E-mail addresses. , you can use software to send your advertisements to these e-mail addresses, but these software are all paid software, usually selling for hundreds to thousands of yuan, but pay attention to a few points, first, before As I have said, your article needs to be expressed objectively and cannot be seen as an advertisement. It should allow readers to understand your product or website unconsciously while reading your article. In this case, post it in the forum. Secondly, posts with the same content cannot be posted multiple times in the same place. If you post repeatedly, no matter how well written the post is, your post will be deleted or your website will be blocked. You only need to post one or two posts with the same content in the same place. Thirdly, you must not post in groups on chat software, because if you post advertisements on chat software, if you get a lot of complaints, your website address It may be blocked and cannot be displayed on this software in the future. For example, do not send your ads in groups on QQ.
9. Rogue plug-ins and virus promotion:
This method is to use rogue plug-ins or viruses to force users to visit your website. However, I recommend you not to use this method, because although this method initially seems to allow you to get some traffic, it is because this method does not allow users to access your website. However, if the user removes the virus or reinstalls the system, they will not continue to visit your website, and the user will be disgusted with your website and may even break the law.
After reading the above content, you should already know how to promote your website on some websites.
If your website has been widely publicized, it’s time to think about how to run your own website to make money. Below we will teach you common methods of making money by running a website.
3. Commonly used website management methods:
1. Make money through advertising promotion:
This method is the most common way for websites to make money. This method requires a lot of traffic. When your website has the largest traffic, you can make some advertising spaces on your website to help other websites or some advertising alliances. Advertising, after you help them advertise, they will pay you accordingly according to the traffic you bring to them. If you have a certain amount of traffic, you can search for "advertising alliance" on the search engine. Become an advertising alliance to place their ads and earn advertising fees, which are usually charged based on the number of clicks or pop-ups. If your website has a certain influence in a region, you can find some merchants and request He pays your advertising fee to help him with monthly advertising and annual advertising. As long as your website has a certain advertising value, most merchants are willing to pay your advertising fee. If most of your website content is about some commercial content If so, then you can earn commissions by selling advertisements for advertising alliances and helping them sell goods. There are many ways to make money through advertising. The specifics should depend on the type of your website and how much traffic you have. Your own money-making plan.
2. Make money by selling physical goods online:
You must have heard of online shopping malls. Selling things online is a good way to make money online, because there are no geographical restrictions on selling things online. For example, if you are from Guangdong, you can sell your goods to Xinjiang and Beijing. It can also be sold to domestic regions, such as the United States, the United Kingdom and other foreign regions. Now there are about 100 million Internet users or store business owners in China who make money through online sales. If you want to do a good job in online sales, you first need to ensure that your customers For transaction security and let him build confidence in you, it is best to conduct transactions through some online transaction intermediary websites in China, such as "Taobao", "Paipai", "Ebay", etc., as long as your website store has A certain number of users who are willing to spend pay attention to your products and you have the products your customers want and the products are reasonably priced and traded in a safe environment. Your transactions will be easily concluded, and after the physical goods are sold, it is necessary Delivery is done through some courier companies or post offices. If you don’t know any courier companies, you can go to the "Express/Transportation/Logistics Area" on the homepage of www.1234110.com to have a look. There are many courier companies here. URL.
3. Make money by selling virtual goods online:
The difference between virtual goods and physical goods is that virtual goods are some network service equipment that are virtualized by the Internet and have no physical substance. For example: QQ coins, online game coins, online game points, online game equipment, etc. are all virtual. Commodities and virtual commodities do not need to be transported. They are traded through online recharge and selling account passwords. You can find some sources of virtual commodities at agency prices that are lower than the market price online. You can make money by earning the price difference. This is generally done. Most of the people who do it are website owners, Internet cafe administrators, game groups, college students or individuals who are familiar with online games.
3. Make money by selling "online services":
There are many people who are generalists on the Internet and make money by selling network services. In my words, network services are to help others provide convenient services through the Internet. Common network services include "online paid teaching", "server rental" and "network acceleration services". "Building website services" and so on are all network services, including I believe that now I will help you build a website or teach you things, which are also a type of network service. Using this method to make money requires you to have relatively professional network knowledge and network technology. equipment.
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