I have been engaged in online promotion work for a long time. Today I will share with you a new website marketing and promotion plan that I wrote before.
As the saying goes, if a worker wants to do his job well, he must first sharpen his tools. If you continue to promote your website, you must truly understand your website. If you don’t know enough about the website you are going to promote, how can you promote this website well? At the same time, being familiar with and understanding your own website will also allow you to better discover the current problems of your website and improve them. .
1. Website analysis
(1) Analyze the existing problems of the website itself and look for the current problems of the website (such as whether the layout design complies with the engine's inclusion and crawling rules, whether the website's keyword optimization is reasonable, and the functional characteristics of the website) Whether it is clear, etc.
(2) Experience your website from the user's perspective and check whether the website's design in terms of ease of operation and core functions can provide users with speed and convenience.
(3) Website interactive content: There are interactive columns on the website (such as message boards, opinion columns, forums, etc.), which can further communicate with users, understand user needs, retain core users, and thereby improve services. User stickiness to the website.
(4) Four factors that generate website user stickiness:
a. The content of the website: The key to the website lies in the content. “Content is king.” I believe many webmaster friends will agree on this. Users can only visit continuously if they are interested in the content of the website.
b. Functions of the website: The website must provide users with the most important functions and make them feel most useful, so as to retain users.
c. Benefits generated: The website can bring necessary benefits to users. Such as discounted products, free services, and discount functions.
d. Membership service: Membership service can bring more information and functions to users.
2. Analysis of website profit model
We work hard to create a site, and making money is our most important goal. In what form can the website obtain economic benefits? This is a question we should consider at the beginning of building the website. When you need to promote a new website, you must consider whether the following promotion ideas and methods will be beneficial and helpful to my profit model.
Establish a clear profit model. Whether you rely on advertising or other methods to make money, it will ultimately determine the future development direction of your website.
3. Competitive analysis with similar types of websites
This piece of work is what you must do before promoting your website. For websites that compete in the same industry and type, you can accurately analyze their website’s market operation model and website traffic data and rankings. At the same time, you can find the areas worth learning about this website, improve them, and then use good ideas and ideas. Add it to your own website.
Someone once said that China's Internet started by plagiarism. This is indeed true. When you don't know what's ahead, it's a good idea to copy other people's excellent ideas. Make progress through plagiarism, and improve your own services and websites through plagiarism.
4. Website development plan
After completing the above steps, you can start to formulate a more complete promotion plan. Make a promotion plan for the website in stages, and be able to analyze the website's staged activity promotion planning and long-term development of market operation feedback, and finally obtain a series of data, and then continuously adjust your own promotion strategy based on these data.
I simply mentioned these four points, hoping to share their encouragement with all my webmaster friends.
This article was first published on Hanyuan Sky, an SNS site owned by Hanzhong First Portal. Please indicate the author and source when reprinting.