Today, Lao Xie will talk about how to write ruthless soft articles. I hope it will be helpful to webmasters in writing soft articles!
Do a good job in market research
Understand the product thoroughly, grasp its selling points and highlights, fully analyze the market research data, and then describe the product in capable, clear, and seductive language, including the product's raw materials, technical processes, features, functions, and target consumers. Group content, etc.
stimulate consumption
Languages such as "3 cycles will help you get rid of xx diseases" are used to induce consumption, "7 days will eliminate the pimples on your face" and "make your hair long and black" to strongly prove the efficacy of the product. "But you must not plan It is impossible to use soft-text language to fool consumers, because when the product enters thousands of households, it will rely on its real efficacy. Otherwise, the product brand will disappear and die due to word-of-mouth.
Soft articles play with creativity
A core idea can make up for the shortcomings and shortcomings of soft articles, which is also called soft article ideas and soft article creativity. The idea must be beautiful, scalable, original, and able to attract the attention of many consumers.
When Tianchun Agency promoted the brand of Aton Seiya Beauty and Cosmetics and provided national soft articles, the creative idea of the soft article was "Love beauty and love health, that is Seiya", which revolves around people's various "love of beauty" and " The various pursuits of "health" launched a series of creative soft articles, and the response was very good across the country. The creative idea determined for the "Xueya" extension brand xx beauty products is "xx, be a charming woman". The series of products that are extended around the core products also attract consumer attention because of the relevance and sparkle of the soft text.
When talking about soft articles, we have to talk about the titles of soft articles. We know that soft articles are very attractive and can promote the rapid sales of products in the market. The great charm lies in those big, dark and influential headlines. A provocative and exciting title can clearly express the product. The differences and advantages attract attention.
The most important thing about every advertisement is the title. If the title is well written, the advertisement will be successful 70-80% of the time. Open the previous soft article and look at the title. The outstanding features are roughly as follows:
(3) Full of news
Everyone wants to know about breaking news or news that they want to see as soon as possible. Therefore, starting from the psychology of the consumer public, when planning and writing soft articles, the title should be full of news, which will have a good explosive effect and easily lead to the public opinion. The focus of discussion in the alleys, forming word-of-mouth communication. Tianchun Communication created the creative "News Reference in the Corporate Savior" for the famous brand group buying website, "Xicheng will be "beautiful" to the end" and "Jiangnan will get "snow" this winter - Xueya" ”, "Exposing the Inside Story of Aimry" created by Aimry, "Express Delivery to Jiangnan to Protect the Heart and Healthy Brain from Shandong" and other soft-text advertisements are sent to consumers to consume fast food, in order to satisfy readers, and then achieve the goal of soft-text advertising. Communication purposes.
(1) Give life to
After applying the product to life, you will usually have good ideas. Tianchun Media created the advertisement "Heart and Brain Health is Dancing" for Ameri, and created the soft article title "Don't let bacteria "kiss" beautiful skin" for Atonxueya Skin Toner. Articles such as "Businesses Talking About Businesses" and "Don't Tell Several Businesses to Break Up" are creative articles for group buying. They all bring products or websites to life and vividly express their selling points and highlights.
(1) Storytelling: An attractive story-telling title will attract people to read the text carefully. For example, "Surprise: The alien's appetite has improved." The "good appetite" here is because xx stomach granules are effective. The creative title of "Alien" elevates the "Stomach" product to suit "Alien", creating a story and attracting people's interest in watching the advertisement.
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