Time flies so fast. In the blink of an eye, it has been three months since my online promotion blog was launched. I have experienced a lot in these three months. It was included in Baidu and Google in a short time after it was launched, and several keywords were also included. After achieving a good ranking, it felt like I had become an SEO expert overnight. Friends came to me every day to consult on search engine optimization issues. This makes me have to indicate in the article that I am not an SEO expert, but just a newcomer to this industry.
I have also been abandoned by Baidu, my blog has been demoted by Baidu, and my keyword rankings have declined. In fact, for me, I don’t understand optimization, and I am not very willing to spend too much time studying it. After all, others are holding your hand, so what? When I am unhappy, I will abandon you and make all the efforts you have made in the past go to waste. Of course, search engine optimization is also an essential and important task in website promotion. It is a large source of website traffic. Fortunately, the decline in my blog’s keywords was only temporary, and it began to gradually recover in less than half a month~haha!
The above are all idle talk. Now let’s get to the point. In fact, I didn’t originally plan to write this article, but recently someone always asked me how to promote his website. I have been doing it for several months but it has no effect. I have also used many methods, that is There is no obvious effect. When faced with such a problem, I always ask him back, do you know your user base? Do you know where they are? Promotion does not mean that you will have good results if you do it, nor does it mean that the more methods you use, , the better the effect. As a promoter, you must at least understand who your user groups are, what methods can be used to achieve the best results, and you must have strong execution capabilities.
1. Analyze the user groups of your products
Many friends, especially those who have just entered the industry, start to promote blindly without analyzing the user population according to the products they need to promote. Not only does this take a lot of time and energy, but the results obtained are not good either. Through the product's targeted user group analysis, you can get a good understanding of where the user groups gather. If you find the right place, the promotion effect will naturally be good.
2. Develop targeted promotion plans based on user groups
After clarifying the user groups and the places where they often gather, the next step is to formulate a targeted network promotion plan. When formulating a plan, it is necessary to integrate some promotion methods that are most conducive to obtaining the best results. The plan is not a decoration, but must have high operability. In fact, these promotion methods are all familiar to everyone. It just depends on how you integrate them into the plan and how to achieve good results.
3. Have strong execution capabilities for the plan
After having a promotion plan targeted at user groups, the ability to execute will become the key to achieving good promotion results. Execution ability refers to whether you are serious about doing things and the extent of your ability to do things. Many people have this experience. Everyone uses the same promotion method. Why do others always achieve better results than themselves? This is a problem of your execution ability. Therefore, we often say that we should not only be serious about doing things, but also learn to sum up experience in practical work. This will help achieve better results in future promotions.
Finally, I hope friends can understand the truth through the simple explanation in the article. Due to my recent work, I am not able to answer my friends’ questions better. Please forgive me! Everyone should also remember that methods are dead but people are alive. In actual work, you must learn to use them flexibly and think about others. Good things, how can I use them. (Author: Peng Hongwei)
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The article was published on Peng Hongwei’s online promotion blog www.penghongwei.com (please keep it for reprinting)