Lao Xie has been writing product soft articles for many years. I would like to share some experiences with you. I hope it will be of some help to webmasters!
The first step is to learn more about the project
What services are included, project time schedule, weekly work schedule, customer nature and requirements, main marketing strategies and directions. This is directly related to the quality of your soft copy.
The second step is to research and analyze the product information.
Product ingredients, raw materials, place of origin, unique formula, efficacy mechanism, technological content, technical achievements obtained, research and development background, and information on research and development personnel.
Step 3: Research similar product information
Formulas, product mechanisms, unique selling points, advertising slogans, R&D background, R&D personnel information, technical content, main media strategies and advertising performance, newspaper clippings, and other promotional materials of similar products.
Step 4. Data collection
Collect online, in libraries, in bookstores, and in terminal retail stores.
Step 5. Keyword search
Design keywords related to the product, such as mechanism, concept, function, symptom, ingredient, related news, seasonal, etc.
Step 6: Organize and filter
Select review materials as needed, edit and organize related materials, select useful materials, and organize them into categories.
Step 7: Find relevant unexpected information
During the data collection process, some surprising data may be discovered, which should be compiled in time and shared among project members.
Step 8: Refining the core benefits of the product
Understand this product thoroughly, analyze other competing products, put forward the core concept of the product in a targeted manner, innovate from the mechanism, technology, summarize and refine from the symptoms, positioning from the crowd, positioning from the symptoms, and from the advertising slogan Positioning etc.
Step 9: Plan basic product copywriting
Use 400-600 words to summarize the main advantages of the product: from the aspects of raw materials, formula, symptom summary, technological content, unique mechanism, effect commitment, authoritative certification, advertising slogans, etc., it should focus on the differentiated characteristics of the product and show the core benefits of the product. point.
Step 10: Creative soft article series title strategy
Based on product launch ideas, creative soft article strategies at different stages, plan relevant soft article titles, mainly from the perspectives of news, efficacy, authority, emotional cases, seasons, etc. to create soft article strategy creative titles. Lao Xie recommends that everyone pay more attention and think more when reading other people's articles.
Lao Xie QQ466715240, if you have any questions about soft articles that you don’t understand, you can contact me.
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