Why do we both do online promotion and use similar methods? Some promoters can make obvious results within 3 months, quickly doubling website traffic, while some people think they are very interested in online promotion, and so on. You work very hard to learn and apply some online promotion skills, but it takes a year and a half to achieve what others can achieve in 3 months?
This is because the latter type of people fall into the misunderstanding of recklessness due to their enthusiasm. SEO, forum promotion, blog promotion, traffic exchange, etc. Although these tasks have fixed skills, they cannot be copied invariably. . Internet promotion skills are important, but the process also requires frequent data analysis. As the saying goes, know yourself and the enemy and you will never be defeated. The process of data analysis is a process of understanding yourself and others.
An expert in online promotion once talked about his experience in online promotion. This man only started doing online promotion in 2008, but in just over a year, he has become one of the top experts in the country. Why? Because he is very good at analysis. "I only came into contact with the Internet industry in 2008. At that time, I didn't know much about what a website was. At that time, I joined a small company in Chengdu to promote websites. I didn't know any promotion methods, and I only knew one thing, which was forum promotion. Because the threshold is low, as long as you can post on the forum and leave hyperlinks, these are not the key to getting a lot of traffic through forum promotion. In the end, good traffic results are based on my own data analysis. ”
So how does he do data analysis?
When he first started doing forum promotion, he chose the TOP 100 forums to register an account, and then tried to post promotions in the TOP 20 forums. After a period of data observation, I found that a certain three forums have the best results, and I will only post in these three forums in the future. Then analyze the traffic source data to understand which sections of these three forums have the best results. Then analyze the data to determine when is the most appropriate time to post in these three forums and when to upvote to get the best traffic effect. Through these analyzed data, he used the least time to get the best traffic effect. He spent the same time or less time than others, but got more traffic from the forum.
When doing alliance promotion, using data analysis methods can also achieve very good results. What should you do if your competitor's price is higher than yours and the content is more attractive, and it is difficult to convince the webmaster to place your affiliate ads?
At this time, you can analyze which ad sizes the webmaster likes to hang the most; which ad codes have the highest click-through rate from the webmaster; and in what form the webmaster generally displays the best advertising results. After analyzing these data, you can convince the webmaster to hang your ad on the grounds that your ad has these advantages. You have at least an 80% chance of winning. The remaining two successes depend on your communication skills. The promotion expert mentioned earlier used this method to increase the traffic of the affiliate product he was responsible for by 4 times in less than 2 months.
In addition, a website usually has many keywords that need to be optimized, and different keywords play different roles. How to find the most suitable keywords for optimization through data analysis during the specific operation process?
When a website channel has a lot of content and a lot of words that require SEO, but the actual operations personnel are not in place for the time being, it is impossible to optimize all the words.
Therefore, it is best to first analyze what keywords are related to the website content, which words have relatively large traffic, which words have been ranked how many times, and what are the current ranking positions of these words on your website. What is the quality of the website of the competitor in front of you, and which words have fierce SEO competition. For www.nokiadown.net, the website he was promoting at the time, he chose the two keywords "Nokia" and "mobile games" to optimize.
Do all the data preparation work, and then select keywords with relatively high traffic, low bidding rankings, and relatively low competition. In this way, you can do targeted SEO for these words, which will make it easier. You can see the results soon.
Some words may have a large search volume, but the first page has been competitively ranked, or the top ranked websites are very powerful websites, so there is no need to compete with them. There are also some words with low search volume, so don’t waste energy on them when promoters have limited settings.
So when you do online promotion work in the future, no matter what kind of promotion method you use. You must do a good job of data analysis first, and then do it efficiently and in a targeted manner. Don't waste your own time and don't waste the company's resources.