Thanks for the compliment, I asked you some questions about the website promotion methods of Piao9.com. I am really poor at it, and it would make me laugh if I said it. I just want to make some suggestions based on my own experience in this regard and the nature of the website of piao9.com. It's not very effective, but I still hope it can be helpful, and I feel more at ease mentally.
Without further ado, generally speaking, I think the effect will be better if we work from four aspects: traditional promotion, alternative promotion, improving the role of the website itself, and winning partners.
First, let’s talk about what we should do in terms of tradition. Although there is nothing special about this, we still need to list it out one by one. It needs to be done systematically to truly play its due role.
1) Friendly links - strive to have 30-40 websites with PR between 2-3 in the early stage. Links to similar websites are better. Links like Google and Baidu cannot appear on our links, which have no practical significance. A simple analogy is that there is a star on the road. You know him, but he doesn't know you. In the end, the star can't do anything for you. The principle of friend links is to try to build similar websites, and try to obtain high PR links through a sincere attitude.
2) Paid advertising (website, public environment) - Create a paid advertising space on some large websites. It is best not to do this on the same type of website, and generally others will not do it. It is more feasible to do it on some forums For example, advertising on outdated websites, webmaster websites, etc., which have a large number of visits and are not particularly famous in China, is very effective. Paid advertising also means that it can be done on buses or in some public places. This can be done selectively. In fact, distributing some flyers and placing some advertising posters at the entrance of the company are all very good methods. Our company increases the visibility of the website by placing advertisements on buses, and the effect is very good.
3) Baidu ranking - This still needs to be done, but we must gradually withdraw our energy from it and gradually shift funds to low-cost advertising. Baidu paid investment should be shortened to 1 within two to three months. /3.
4) Keyword optimization - This is more troublesome, and the establishment of keywords needs further discussion.
5) Search engine submission - Manually submit website information to famous search engines. Even if you have submitted it before, submit it again. First list the most commonly used ones: Baidu, Google, Yahoo, Soso, 163, Sina, Amazon, etc.; then Use a software I gave you to submit the website in batches to some relatively unknown search engines. It takes about one and a half hours to complete the submission using this software. There are about 500 Chinese and 800 English. Search engines are also very important.
6) Blog promotion - open a blog or space on a famous website. The main recommendations are: QQ space, Baidu space, Tieba, Google user space, Sina blog, 163blog, 19lou's blog, long-term website space, and laggard's blog Space, yahoo space.
7) Forum promotion - to put it simply, it means posting in the forum, flooding the forum, and mentioning some information of this website intentionally or unintentionally. Although I also have a software here, it is not very easy to use. In addition, this website itself has profit points, so I will not provide some relatively dangerous software here. Although it is tiring to post, the effect is still quite good.
8) Promotion of soft articles from well-known websites - this requires a certain amount of writing skills. Anyway, the main purpose of talking about everything is to include the information of this website in the article, and then post it to all your own spaces or blogs, and then in some The key to posting on the forum is your writing skills. I once recommended an article on the webmaster site for a week, and the number of reprints reached more than 1,000. In this week alone, this article brought me nearly 200 views. Japanese IP, and it works repeatedly.
9) One additional point is to open a Taobao store, a free store for individual users, and write the information of a website on it. In short, do everything possible to attract tourists to the website.
After talking about the traditional ones, let’s talk about some more alternative promotions. In the final analysis, they are cheating. This is not a long-term thing, but just something in the early stage.
1) Brush Alexa ranking (SE deceptive promotion)
I use some software, of course I can’t list them all. One of my sites, logoshows.com, sold Alexa to less than 60,000 in less than three months, and the cost was 300-400 per month.
2) Boost traffic (mutually beneficial promotion)
Download address: www.logo1024.com
Column: download
File name: IP Traffic Increasing
Tianhe Traffic King, I will pass on this software and turn it on for 3-4 hours every day. It will bring 2000-3000 traffic to the website, and the daily IP will be between 1500-2000.
3) Develop software offline (MLM promotion)
Or use the original function of the previous software to generate a lower-level program, and then publish it on the Internet. As long as you use this version, you will be offline, which will indirectly increase the traffic to your site, and at the same time, it will also have a great effect on increasing the PR value. , according to my experience, if there are 30 offline people, there will generally be 200-300 traffic coming through this method every day.
4) Viral promotion
This is done by using a virus program I wrote myself, which is also loaded on some software. When this software is downloaded, the user's IE homepage is forcibly modified, and it pops up once an hour. The only solution is to reinstall. The system is a very simple algorithm. If 1,000 people download this software, it is equivalent to 10,000 traffic coming to the site in a day. The early effect of promotion is very obvious, but it cannot be abused. Firstly, it is dirty, and secondly, it is harmful to the website itself. The popularity also has a big negative effect.
The third point is some changes to the website itself. Maybe some of them can be classified into the first category, such as the website itself holding some activities, but the main activity is still the changes to its own website services, so I think it is better to put it here. The narrative is more appropriate
1) Streamline the content - This must be done in detail. I can’t say it at the moment. One principle is to keep as few things as possible on the website that have nothing to do with the website. For example, the calendar on piao9.com is useless at all. I will find time for this. Change the page bit by bit.
2) Keyword positioning and website description - I mentioned it before, but I forgot to mention it again here, so I have to mention it separately.
3) Strive for originality in website content - Try to have as many original things on your website as possible. Even the questions and answers on the blog that were first proposed should be displayed on this website first. What search engines like most is originality.
4) The website regularly launches activities - this is not conclusive, but one thing is that the activities should be combined with some paid advertisements. For example, a certain Japanese website launches a certain activity in a certain month, and then this information is made into an advertisement on major websites, Promote it in the media.
5) Website content is updated every day - this is very important. It is better to update one article a day than three articles at once in three days. Search engines are very sensitive to this. A website updated every day will be considered more important to tourists. Websites and search engines will naturally be ranked at the front, and the frequency of inclusion will gradually increase, thereby making the PR value of the website rise faster.
6) Website folder optimization - it means renaming the folders as close as possible to the domain name or keywords, such as defining the folders as piao9_images, piao9_inc, etc.
The last point begins to rise to the level of website marketing. Partners will first improve their competitiveness, and secondly reduce risks. As the saying goes, a good man has three gangs, and it is quite difficult for one person or a team to do something very proud.
1) Reach cooperation projects with some local ticketing centers in Beijing
2) After reaching a certain stage, regional stations will be established, such as Shanghai Station and Hangzhou Station.
3) After the promotion to the mid-term, a large-scale website revision will be carried out, including writing code, server placement, etc. The so-called "big tree attracts trouble", there will always be someone watching you, so security must be done.
[Attached] Some data from piao9.com
PR value: 0
China rank: No data submitted
Global Alexa Rank: 4844814
Server address: 121.198.74.133 Beijing Wanwang IDC computer room
Search engine included:
The number of URLs included in the search engine takes time (seconds) to view details
www.piao9.comYahoo10.4039View details
www.piao9.comGoogle00.0339View details
www.piao9.comBaidu80.0303View details
www.piao9.comMSN2 0.5956View details
www.piao9.comSogou00.0009View details
www.piao9.comYodao190.3607View details
search engine backlinks
Number of URL search engine backlinks, time spent (seconds) View details
www.piao9.comYahoo150.1729View details
www.piao9.comGoogle00.1477View details
Websiteoutlook.com website value analysis
Net Worth: $394.2 Website value
Daily Pageview: 179 daily visits
Daily Ads Revenue: $0.54 Theoretical daily advertising revenue 2009-3-25