As we all know, the value of building a classified information network is far greater than that of a general website, and the benefits it brings to us are also huge. However, because the classified information network targets relatively few users, the ways to obtain traffic are also limited. It is quite good for a classified information network in a small and medium-sized city to have 3000+ daily IPs. So if we maximize the traffic, it has become a question that every webmaster thinks about every day. I will talk about it based on my Xinxiang life information network. Some personal views:
Website promotion is nothing more than online and offline promotion. The two must be used in combination to achieve the best results. It can be said that one is indispensable.
1. Forum promotion such as local forums and Baidu Tieba. The forum has good adhesion and high user loyalty. Most of the users in the forum are old netizens, so it is the traffic group we want to obtain first. However, there is an issue of skill and degree that must be grasped in publicity, and going too far is not enough. Don’t just post advertisements, post something useful and post it to the right forum.
2. Local QQ group promotion. Take some time to register a few QQ accounts, and then add QQ groups, giving priority to advanced groups and super groups. Think about it, the number of people online in a super group is equivalent to that of two ordinary groups, and the popularity and online situation will not be bad. Each QQ number can add 100 groups, and 10 QQ numbers equal 1,000 groups. Suppose you achieve the number of 1,000 groups I mentioned. Calculated based on 150 people in each group, then you will have the opportunity to be exposed to 150,000 customers. Of course, we must also grasp the issue of popularity and not offend netizens. After all, it is a local website.
3. Email promotion. In this way, everyone immediately thinks of spam. In fact, it is not the case. We can collect the email addresses of some local users. You can refer to other articles for specific methods of collection. Then post some popular advertising information on your website every once in a while. Today's society is an advertising society. If you make something more approachable, people won't be disgusted with it.
4. Cooperation with offline intermediary merchants. When your website reaches a certain scale, you can take the initiative to find real estate agencies and businesses to cooperate. When negotiating cooperation with them, you must give them benefits. This has long been the principle. You can print some flyers for them for free, post advertisements online for free, etc. You can cooperate as long as it is a win-win situation.
5. Establish a good social circle for the website. The local website must have a certain degree of popularity in the local area, and it must actively participate in activities organized by local units so that everyone recognizes your website in their minds. At this time, your local information network has been successful.
Of course, there are many ways to promote the website. Everyone should combine their own reality and work hard to make the website a good one. Publicity is important, but self-construction is more important. No one wants to see a worthless website, so improving website content is also a top priority. Well, I wish you all a lot of traffic and a lot of money.
Xinxiang Life Information Network (www.373xinxi.com) welcomes everyone to communicate and cooperate!