1. Norton Taiwan precision marketing: Norton seniors work with you to help juniors repair their computers.
Precision marketing by Norton Taiwan.
I believe it is a common experience for many people when they are in college, for seniors to help schoolmates repair their computers! In order to communicate with college students, precise strategic marketing combined with interesting campus culture, the anti-virus software brand Symantec designed a creative online campaign "Norton Senior, please help me fix my computer."
In order to quickly and effectively communicate with target consumers, the campaign is based on the real situations most commonly encountered by college students, and situational videos are planned to run throughout the entire website. Let consumers follow the school girl in the video into the dormitory and help her repair her computer; at the same time, the product features of Norton 2009 are cleverly integrated into the interesting computer repair interactive mini-game, and finally, the charm of the school girl is used to make netizens stay. information and download Norton trial.
In order to strengthen the features of the product, a senior blog was also added to teach target consumers how to use Norton software and anti-virus knowledge through articles on "Secret Techniques for Picking Up Girls" to increase their favorability.
On the day the website was launched, it caused hundreds of discussions on Twitter, Plurk, PTT, etc. The website received more than 120,000 visitors in the first week (the event is still in progress), and nearly 120 people recommended and commented on the bookmark website. The content of the event was successfully deepened. Brand image.
2. Also talk about melatonin soft articles.
Unconsciously, Melatonin has a history of 12 years. From its birth in 1997 to becoming known to the whole country in 1998, Melatonin has created another myth in the Chinese health care products market. Speaking of soft articles, the common view now is that this is the model pioneered by Shi Yuzhu. Before Melatonin went on the market, it was said that a professional creative team of dozens of people wrote articles behind closed doors in a hotel. The soft articles they wrote went through layers of selection, like auditions, and in the end only a few articles were left that were later hyped in newspapers. Essence.
In fact, the initial melatonin soft articles all focused on efficacy and did not position melatonin as a gift for sale. Because the media at that time was very powerful, the effect of soft articles at that period was very obvious, and it also contributed a lot to Melatonin's rapid fame.
Nowadays, 12 years have passed, and the credibility of the media is not as good as it used to be. To read newspapers is to look at the gossip content of the city and see what big brands are advertising recently. Everyone is increasingly doubtful about the credibility of media content, so the effect of soft articles is far from what it was 10 years ago. Of course, this doesn’t mean the road to soft writing is over. Soft articles are a highly concealed way of communication, which is what is most needed in the era of information explosion.
Wu Dejiang personally believes that today's soft articles can no longer pursue the kingly spirit of conquering the world with a single article, but should pay attention to multi-faceted development and focus on the reading experience. Don’t rely on proposing a new concept to create crazy hype. You should pay more attention to the efficiency of media communication. For example, increase the media release rate, reduce the media release cycle, and reduce the length of a single release of soft articles. Simply put, it means paying more attention to the quantity of releases. As for the content of soft articles, they should be written more closely to life, so that the text can be accessible to ordinary people.
Of course, I am completely new to online marketing, and I simply follow other people’s advice and place more online ads. Now, I have begun to learn website optimization and research on search engine keyword rankings. I hope that netizens will see my company's website www.hainanweb.net and click to enter when they search "Hainan Web" on Baidu. I hope to get the maximum results with the least investment. I hope I can get a sweet share of this big cake. Thanks again to readers for their support and attention!
Nowadays, I am busy studying website optimization SEO during the day, and I am also busy with website optimization SEO at night. After writing the soft article, my emotions are still ups and downs from the years of experience, but as soon as I think about being the boss now, I immediately smile happily in front of the computer, although I am indeed a little tired!