Personal websites are of the grassroots type to a large extent, but many facts show that many of today's large websites are produced among these grassroots. And we found that many personal websites are still making money, and it is not the so-called end of the road. So how to operate a personal website, I think it is not worth discussing for those who have run a personal website, but have you ever thought about how many personal websites are born every day in this society, and these newly born personal websites Could it be that website webmasters are all experts in operations? Not necessarily. Here I put forward some of my own insights and views on personal websites based on my work experience.
1. There may be a lot of content provided, but you must find a breakthrough point
As a personal website, it seems difficult to achieve large-scale profits. What kind of products are provided is also not very clear. Most people still only rely on advertising fees. The premise of advertising is whether your website has a certain degree of popularity. As an advertising investor, why should it advertise to you? Personally, I think there are two ways: First, you are relatively professional in the industry and come to your website. Most of the people are professional, and laymen generally won’t come. Investors believe that even if your website has low traffic, it is still worth spending the money; secondly, your website has high traffic, such as Sina. Many people are willing to vote for it, even though the content looks complicated, but if the traffic is high, some people are willing to do so. But as for personal websites, few are very professional and few have high traffic. That’s because many personal webmasters believe that as long as they provide more content types, readers will not feel like they have nothing to do and can stick to users. In fact, if operated in this way, it will be quite dangerous for newly opened websites.
We have found that today, many very successful websites are almost professional-level. Even if your personal website provides many types of content, you still need to find a point first and dig deeper, otherwise, you will die. undoubtedly. For example, the types of content your website may provide are: Internet, emotion, design, literature, food, film and television culture, education, travel, women... Yes, I have no doubt that you can definitely get these contents. , as someone who has been engaged in Internet editing, it is not difficult to complete the content enrichment, but because your content is too complicated, some readers will inevitably lose it after reading it a few times, because the complexity leads to lack of expertise. For today's Internet, what you need to serve are professional users, which is why grassroots networks are rising rapidly in the industry.
My suggestion is: if your website provides many types of content, then at the beginning of the website, you only need to provide one aspect of content, such as the best articles on the Internet, and you can ignore the other content. Or you can put other content channels later. The result of this is that your website will quickly gain recognition among a group. Only when this group recognizes it, your other channels will decide whether to put it up based on monitoring user behavior and habits.
2. Pay attention to external links
Some people may say that the "friendly links" you mentioned are, yes, friendly links. I think many people may understand it very simply here. Isn't it just to exchange links with the same or similar websites to get some traffic for yourself? Yes, that is my purpose. But have you ever thought about some of the secrets in "Friendly Links"?
The author thinks that as a personal website, it is actually similar to those personal blogs hanging on BSP today. The only difference is that one server is my own, and the other one is just living under the roof of others. Since they are very similar, there is a need for links. Don’t underestimate blog links. When one person and ten people link to your website, you may not feel anything. What if more than 150 people’s blogs link to your website? This It's hard to say. It should be noted that when linking, remember to check the PR value of the linked blog. You need to know that the PR value of your website is very important to you. A high PR value of the linked blog is good for you.
Some people may also ask, how can I put my website link in so many blogs? I know you can't put it down, but you can create a link page and divide it according to industry division or their popularity on the Internet. It is easy to think of it. of. It shouldn't be difficult to find these people. Most bloggers nowadays will leave their contact information. You just need to chat on QQ.
3. Use content to help users register
What is "using content to help users register"? Have you ever encountered this phenomenon? Your articles are very good, and you are also well-known on the Internet. You often check Baidu to see if your articles have been reprinted. Where have you been, or someone has left a message under your blog telling you that your article is very well written, and they have recommended it to the XX website. As the owner of the blog, will you follow the link address he left for you? For a moment? Most people will. He has recommended it once and you have been there once. What if it has been three or five times? Do you feel that you are valued? As soon as this feeling comes out, registration will be a matter of course.
4. Webmaster, what are you going to do?
Someone will ask, and I know what you said, but what if I focus on one aspect of content, and suddenly a reader registers and publishes an article that is inconsistent with the content we proposed? Congratulations, you Half the battle is already done. If someone is willing to contribute content, it means that your website has been recognized by the contributors. At this time, instead of attacking him and deleting his articles, you can respond quickly, actively comment on his posts, and encourage them. Other netizens comment. You have to know that comments are as important to the post writer as the post. As for how to operate, please refer to bingo's "Why reply, analysis of motivational factors of BBS reply". Make your comment system more user-friendly and you'll be close to success.
5. Learn to produce news features
The so-called topic refers to various views and reports on an event, and as a webmaster, what you need is to organize these views and reports for website users to view and think about. The advantage of news topics is that your website traffic will skyrocket in a short period of time. Because the existence of news topics is related to time. If within this time period, a large number of people will be paying attention to this matter, and the topic you have made will make it easier for your website to be crawled by search engines, and on the other hand, it will attract a large number of readers. Here we also put forward the biggest feature of news topics-attention. If you don’t know that the news has the value of being a special feature, then you can focus on attention.
For example, if your website basically provides Internet content, then you can seize the opportunity of Gates’ recent visit to China to make a special topic, including news reports and comments, so that your readers will unconsciously feel that this website has always been Maintain sensitivity to the industry and society, and maintaining sensitivity is what users want to see most.
Conclusion:
In fact, personal website operations are the same as some community operations, such as professional issues, how to create professionalism, using content to help users register, read and reply to posts, etc. What you need to do is to adapt and adapt again and again, and use your thoughts and actions to change the destiny of your website!
Please indicate the source when reprinting: Niu Niu Stock Video Bar http://www.wan128.cn QQ:857165738. We are willing to discuss with you how to operate a personal website.