1. Domain name is super important
Whether it is a TV commercial, news or advertisements in newspapers and magazines, or other offline occasions discussed below, the most important thing is to highlight the company's website address, which inevitably requires the domain name to be short enough so that everyone can remember it. And it is best not to create any objections. The domain name should be highly consistent with the company name or product name. For example, the domain name should be the pinyin of the company name, or the abbreviation of the English name.
Domain names such as baidu.com and cctv.com can be remembered by users if repeated once or twice in TV commercials or during phone chats with friends, and the possibility of misspellings is extremely low.
Some Chinese website domain names use the company's English name, or the abbreviation of Chinese pinyin. This may cause some confusion among users, and they feel that the domain name itself has no obvious internal connection with the company. Company names with two or at most three characters, and domain names in pinyin form, show their superiority.
We've all seen some TV commercials where a long contact number is read out quickly at the end. Unless they take notes at the time, how many users can really remember a string of random phone numbers that are not necessarily related to the company name or brand name? Today, when online marketing is becoming more and more important, can companies consider using domain names instead of phone numbers? : "For details, log in to www.xnb2b.com".
2. Prominently and appropriately repeat company name, product name and slogan
The survey shows that when users are moved by offline marketing and search online, most of them search using company names or product names as keywords. For some not-so-famous brands, if there is a finishing slogan in the advertisement, this slogan will often become a searched keyword.
This should be easier to do in modern advertising. Because even without considering the organic combination with online marketing, all advertisers know that concise and powerful slogans, as well as highlighting the company name, trademark name, and product name, are of great significance to brand building. Offline advertising usually does not directly generate sales, nor can it carry much information. All it has to do is make users remember the name.
Everywhere, every opportunity is available
The advantage of offline marketing is that it can be everywhere and use every opportunity, and it does not necessarily have to be in the form of advertising.
Look around your life, is there anything on which you can put your domain name? Ballpoint pens, envelopes, stationery, faxes, corporate gifts, mooncake boxes, packaging bags, plastic bags, notebooks, cups, car bodies, mouse pads, calendars , key chains, flyers, balloons, message boards, etc. In short, anywhere you can put text, why not put your website address?
Some companies have a certain budget to make small gifts every year. Printing URLs on these gifts does not increase the cost, so why not print them?
T-shirts are also a good promotion method. People walk around wearing T-shirts with domain names printed on them, even if they don't want to attract attention. And the shorter the domain name, the easier it is to remember. This is one of the reasons why shorter domain names are better.
In 2002, a New Zealand mobile phone company paid a rugby fan to walk naked onto a field during a game. The fan was wearing nothing but the company's logo. What would be the effect if the domain name of a website was painted on the body? It is certain that although such news may not be broadcast on TV because the picture is indecent, it will definitely be published in newspapers and spark discussions online. Of course, such behavior will result in a fine, but the fine is nothing compared to the news value it brings.
Finally, there is one of my favorite offline website promotion methods that I have seen. We should be proud that this is a Chinese masterpiece. Please refer to this Chinese masterpiece website www.hainanweb.net.
Ms. Ling, who lives in the UK, runs a car rental website. She bought a military six-wheel truck from Shanghai in 2005 and then built a model missile with her website address and her own face printed on it. You can refer to the picture above.
What a striking image. Ling parked the truck on the side of the highway, in her own words: in a place controlled by Blair, with missiles pointed at Bush's country. Millions of people pass by on the roadside every year, and it’s hard not to remember a truck with such an outstanding appearance.
Ling also writes her own blog on the website. It can be seen from her blog that she is a very creative and interesting person.