It has been some time since I learned how to build a website, and I have some personal opinions on the promotion and expansion of the website. To sum up, the main aspects are as follows:
First of all, we must grasp it from a big perspective. I think this is very critical for the future development of the website. It directly affects the positioning of the website and the impression left on users, and affects the return rate to a certain extent. We should treat it carefully. In summary, the following points are as follows:
1. Fully understand the website, determine the nature and development direction of the website, and grasp it as a whole. This is the first thing to do, which is to know how to do it. The grasp of the big framework has a direct impact on publicity. I am here For example: I used to build a movie website with the keyword "free movies". When I started promoting it, I followed a certain direction. But later, as the inclusion of major search engines began to increase, I wanted to increase the number of For a greater effect, a column was placed on the website to contain some personal views and opinions on the website, which is equivalent to a small personal forum. I originally thought that adding more original things could attract spiders, but the result did not achieve this effect. When promoting, I also used some personal opinions to attract users, which led to certain mistakes by users. This kind of promotion also has a negative impact on the existing user group. It had a big impact and the number of visits gradually decreased. This simple example is that the nature of the website is not effectively grasped, leading to fundamental errors and gradually affecting the development of the website!
2. Be clear about what you want to promote. A website has a reason for its existence. A website that does not promote is a "living and dead website". As I mentioned above, free movies are the characteristics of your website, so you should focus on " "Free movies" to the end, of course you can modify and add long-tail keywords. To put it simply, promote it around the characteristics of your personal website, find the right user groups, and promote it in specific areas. I think the effect is good, at least that's what I do. Make the promotion materials good as a whole and highlight what these are. This is what we, as webmasters, need to figure out. We cannot be confused on this point.
3. How to promote it specifically. Promotion is a long-term process, not a matter of one or two days. If there is financial support, I think it is simple. If you look at the current promotion methods of advertising alliances, webmasters should know it - "burning money", but as small and medium-sized webmasters, how should we do it? This is a question we need to think about.
Secondly, on the basis of a certain overall plan, the study is how to effectively promote it. Here I will introduce how I promote it. The idea is to "cast a net to catch fish, combine points and aspects, and defeat them one by one." I firmly believe in one law - the 'Law of Large Numbers'. This effect is quite good. Let's talk about it in detail below:
1. What everyone is familiar with is soft articles. I think the effect of soft articles is quite good but not long-lasting. This mainly has a good effect on new sites. Soft article writing is concise and to the point. Remember to be wordy, otherwise the effect will not achieve the expected effect. Good soft articles are beneficial to search engines. It is a very effective way to attract spiders by including them and shortening the crawling speed of spiders. Of course, the traffic brought by a good soft article is huge, and the benefits brought by reposting on major sites can be imagined! Then you can imagine How should we write good soft articles? I personally summarize the following points for reference only:
1. When writing soft articles, you should grasp the center and understand what you want to write. For example, if you want to write an article about traffic, you can start from the methods of increasing traffic and how to stabilize traffic, because these are what webmasters like to read. Yes, but what you write must be true, not just an empty shell or even something written tens of thousands of times on the Internet. There is no point in writing it again! You must write it based on your own situation. Only then will you have something to say, only then will it be true, and only then will people read it. , in order to achieve the effect of promotion!
2. Pay attention to technique in the writing process. I will introduce this technique to you now. First make an article on the title. For example: How do I get a new website included in a few days and how do I earn 10,000 yuan a month? In fact, questions like this are in line with public psychology, because this is how everyone builds a website, and it captures the readers' psychology very well. Secondly, the content should be realistic and not empty. As mentioned above, you should focus on the center to write, and what you write should be distinctive. For example: In terms of how to increase traffic, we avoid common writing ideas. If you write: Large traffic My pressure has increased, and as webmasters, it is a bad thing for us to have a lot of traffic. A title like this is unusual, but the effect is very good. In the content, I will write about the troubles caused by traffic and other appropriate topics. This article is complete! Compared with the previous common writing content, are we more willing to accept it, and is it easier to deal with? Finally, during the writing process of the article, we should pay attention to promoting our own website. I found that inserting in the middle of the writing The website address is very effective. I recommend everyone to try it. Of course, there are other writing skills. You can check this online, so I won’t describe them one by one.
3. I personally think that the writing of soft articles must be original. It should not be copied everywhere to form a completely worthless article. The promotion effect of such an article is really not very good, because I have tried it, at least for the future development of the website. It will have a great impact. It is a classic point to just write if you want to. Why spend a lot of time writing worthless articles? If you promote it for the sake of promotion, I think it will be completely meaningless. In fact, if you look at the problem from another angle, what you have achieved The effect is quite good!
The second is our commonly used QQ promotion. I read this on the Internet. There are basically no complete articles written about QQ promotion. Everything is involved, which often means nothing. In fact, no matter which promotion method is used, we choose Just use it well! I feel deeply about using QQ for publicity, mainly in the following aspects:
1. Don’t rely on any software for QQ promotion. For example, mass-sending software should not appear in the promotion process. The biggest advantage of this is that you can communicate with others in a timely manner. Generally, others will not read things sent in groups, and the effect will be limited. Not very noticeable anymore. When choosing a QQ group, choose a group related to the promotion website. In this way, you can guide step by step and use different promotional materials to post. Even when others see it, they no longer think it is an advertisement, and the effect is really achieved.
2. Changes in QQ promotional materials. Don't use a layer of unchanged text, use pictures, animations, FLASH, etc. appropriately. If you are skilled in technology, you can also create an advertisement for the website. I tested the promotion cycle of the text. It is best to change it every two weeks, otherwise others will feel disgusted when they see it. Of course, if you post it frequently, the cycle will be relatively shortened. This is up to you to control.
3. Determination of QQ promotion time. Often the effect of posting at the same time is not very good. There should be planned and purposeful promotion. For example: I have 3 QQ groups, all about film and television. Then we should check when the group information is the most and determine the promotion. Some time, some are more in the morning, some more in the evening {generally 7 pm to 9 pm are more frequent}, after observation, we can promote it in a targeted manner. This kind of promotion is professional and effective. What the webmaster pays is often directly proportional to what he gets. As long as it is done well, it is a lie if it is not effective!
4. The 'degree' and 'quantity' of QQ publicity. What I want to say about the former is that publicity should be appropriate. Don’t blindly post and blindly pursue the effect you want. This ‘degree’ must be gradually grasped in your own promotion. I can’t say clearly when you should do this. , when should it stop, it depends on the webmaster's own personal judgment; what the latter has to say is that the coverage of publicity must be broad, and this "wideness" is not without margins, and is best within the ability that one can control. !It is more important to grasp these two points. It may be difficult, but it is true that publicity is a science that requires us to study, practice, and understand step by step!
3. Post in major forums. One of the very common and boring methods of promotion, same as above. Most webmasters may think so. In fact, they often think these are useless and think that the results achieved by wasting time are several times that of other methods! The results I obtained during the promotion process of the forum are ideal, at least they meet my expectations. . Here’s my personal approach:
1. Post. Posting on a forum is like writing soft articles. No one will read bad articles at all. For specific details on how to write and how to write well, you can refer to the writing of soft articles. I won’t go into details here.
2. Reply. This is an important part of the forum system and something we should focus on. Naturally, someone will upvote a good article, but as webmasters, we are not done after posting high-quality posts. We must allocate a certain amount of time every day to read the articles we have written, and deal with other people's problems in a timely manner. Keep it simple. It is equivalent to the current "after-sales service", which requires maintenance.
The above three points are basic and effective, at least I have verified them in practice. I will also talk about other methods {found on the Internet} here. I won’t describe how to do it specifically. The main ones are as follows:
1. Search engine promotion method.
2. Blog website promotion method.
3. Internet excerpt website promotion method.
4. Mailing list website promotion method.
5. Word-of-mouth website promotion method.
6. Restricted Content Website Promotion Law.
7. Aggregation link website promotion method.
8. P2P resource website promotion method.
9. Website promotion method of watermarking pictures.
10. Video source flash website promotion method.
11. Submit it to the website promotion station.
12. Website promotion method by exchanging friendly links.
13. Website exchange chain website promotion method.
14. Batch submission of friendly links website promotion method.
15. Website promotion alliance website promotion method.
16. Traffic statistics website promotion method.
Wait, the above promotion methods come from the Internet. I just selected the better ones myself. Webmasters who are interested can check them out for themselves. They are all classic, but unfortunately they are not very detailed. If I have time, I will I will tell you one by one what to do to achieve the best results!
Effective website promotion depends on everyone's continuous exploration. Promotion is a long-term process. The above is just my personal opinion. I hope it will be useful to webmasters in future website promotion!
Website reference: http://www.xiaoxuetian.com