The birth of IT information websites can be traced back to the 1990s. Beareyes.com.cn, Pconline.com.cn, and ZOL.COM.CN, which started at that time, have already become one Portal, PCPOP.COM, which began to develop in 2000, also consolidated its status as a portal with lightning speed. Although it was later acquired by Pacific, the development of several major IT portals is enough to illustrate the huge IT information market. development prospects and profit margins.
The IT information market seems to have been monopolized by several major IT information portals. What is the development space and direction of local IT information websites? The author will share his personal views based on the recent operation of Guangbu Tun Online (www.gbtol.com) , welcome to buy bricks.
Guangbutun Computer City is the largest IT store in Wuhan. It currently has five major stores: Nanji Computer City, Information Plaza, Luojia Computer City, Cyber Digital Plaza, and Computer World. Earlier, the Information Plaza had a hanging sign outside the store. The advertising slogan "Zhongguancun is in the north and Guangbutun is in the south". When I was in college, I often visited these stores. On weekends, it is no exaggeration to describe it as a sea of people.
When I visited the computer mall, I noticed a strange phenomenon. Many buyers would ask a "knowledgeable" friend to go buy computers with them. During the four years I was studying, I also helped students from my own school and other schools to buy computers. For 100 computers, many computer buyers know nothing about computers. They can't even tell the difference between a basic memory stick and a graphics card. What's more, they can't tell the difference between an optical drive and a hard disk. So they have no idea about the market conditions. I know very little. I don’t know how much it costs to buy a computer that can be used for office work and playing games. I don’t know what configuration of a computer can be purchased for 3,000 yuan.
I believe that the buyers of these computers have logged in to Zhongguancun or Pacific before buying computers, but why do they still feel uneasy after checking the information? Because the information on these portals is not detailed enough, and they still seem to understand after checking the information. If you don’t understand, portals have evaluation rooms, shopping guide information, and quotation systems, but these are not segmented enough. Tianzi disciples in Beijing can easily find suitable merchants after going to Zhongguancun, but what about other regions? , although these portals have local sub-stations, they are still not segmented enough.
The above contradiction should be the entry point of the local IT information portal. As a local IT information website, the information can be locked to specific merchants, and the fluctuation between the product quotation and the actual sales price can be reduced to less than 50 yuan, allowing buyers to log in. You can get a good idea of the local IT information website. Of all the product quotations, the most important ones should be desktop computers and notebooks. Because college students mostly buy laptops and self-installed machines, these two parts should be on the local IT information website. Highlights of the information provided.
If these two things are done well, then the services provided by the website to users can be said to be realistic, because as ordinary consumers, they don’t care about product evaluation reports or the category of the products they use. They only care about using the budget. They only care about whether the computer they bought with money can meet their daily needs. They only care about whether they are "being ripped off" in the process of purchasing the computer. The rest is not important.
So for individual webmasters, how can they build such a site? I personally feel that two conditions must be met. The first is to be able to leverage your own efforts. What is meant by leveraging strength is to use the platform to benefit merchants and make merchants realize that the more information released on the platform and the more accurate the information released, the more it can drive sales. There are only two things merchants are chasing, one. One is the profit brought by short-term sales, and the other is the long-term corporate brand value. The second is not to stutter and to be thick-skinned. Although many people think that they are articulate and thick-skinned, once you have dealt with a businessman a few times, you may think that you are a stammering, thin-skinned person. He can't even be called an articulate and cheeky old fritter.
These things are difficult for local portal websites to do. In order to maintain their jobs, local editors of portals will go to stores to take photos and write some high-level reviews and reports. Buyers who know little about computers will, after reading After these evaluation reports, I know the quotations of these products, but many times I don’t know where this product can be purchased. As for the evaluation reports, I just think that these things like MS are very good, and I don’t know where they are.
The information article on the local IT information website will tell the buyer which computer city this assembly machine with a price of 3555 yuan is sold by which merchant, whether this computer can play World of Warcraft, and whether it can play Runner. Go-karts, whether you can run 3D design software smoothly, whether the camera sent to you is clear when videoing you and your girlfriend, etc. These are what the user cares about. He does not know whether the CPU is Intel except AMD, nor does he know about the 8X optical drive. What is the concept? I don’t know the difference between DDR800 and DDR667. I don’t know what dual-core 5000+ means. He doesn’t need to care about this because he is not a reviewer. He may be just an ordinary student or just a bit. Young people who are busy with daily necessities want to spend the least amount of money to buy a practical computer to play CS after work.
There is a lot of room for development. Of course, the premise is that the webmaster himself must be thick-skinned enough and dare to deal with merchants. The purpose of building a website is to make money, so how do such websites make money? Personally, I think the general directions are as follows.
The first is advertising revenue. Such sites are easy to advertise on. Both dealers and manufacturers are happy to advertise on such sites.
The second is to do group buying to help buyers save money and help merchants make profits by making small profits but quick turnover, and the platform can charge a certain commission.
The third is to apply for VIP. In the early stage of this kind of website, the merchants are poor and need to be found on site. After the amount of information on the website increases, the merchants will gradually become oversaturated and the information will be repeated. At this time, it is necessary to promote VIP .
The fourth is to provide value-added services. After a computer has been used for a period of time, problems will definitely occur, so who should we look for? Many people who come to repair their homes are struggling to find customers, but in fact many computer users are also struggling to find customers after problems occur. Without reliable maintenance personnel, this contradiction lies in the value-added services that the platform can provide, such as setting up a "million grid" for computer maintenance by region, recruiting a group of highly skilled maintenance personnel, charging fees according to an appropriate mechanism, and helping computers to be used. After a computer problem occurs, the user can quickly find the nearest repair person. The above is just an example. Value-added services must grasp a core, which is to find services for users and customers for "merchants". In this process, we must pay attention to the fairness of the platform.
Fifth, being acquired is something that many people yearn for, but acquisition is not necessarily a good thing. Friends in the industry should know what I mean if they think about PHPCMS and PHP168.
Having said so much, the most important thing is that the webmaster must have persistence and execution.