I once saw such a help post on the Alibaba Business Forum. The content roughly stated that a business manager had applied for 100,000 yuan for online marketing, but he didn't know where to invest it.
There was an endless stream of replies. Some people said that they should promote search engines such as GOOGLE and Baidu. Others said that they should promote on Alibaba, Global Sources, etc. Some people said that they should choose industry websites for promotion in their industry, etc. The answers were all. have. So if it's you, how do you think this money should be spent? To be sure, different people have somewhat different opinions.
Of course, it is impossible for most companies to invest so much money in online marketing, but they will invest more or less in this area. So what should we do in terms of paid online promotion? In order to answer this question, a senior website construction company in Beijing started with the most basic online marketing.
Isn’t Internet marketing just about building a website? When it comes to Internet marketing, many people think of building corporate websites. Indeed, the construction of a corporate website is a very important link in Internet marketing. The corporate website represents the image of the company on the Internet. The customer's first impression of the company often comes from the Internet, which is his impression of the corporate website.
Many people may think that Internet marketing is just about building a website! Once the website is completed, everything will be fine. In fact, this is wrong. For example, just building a website without promoting it is like buying a mobile phone but not telling your friends and customers the phone number. Although you have a mobile phone at this time, they don’t know your mobile phone number, so it is impossible to call and find you. So at this time, you have to tell others your mobile phone number, which means letting others know your corporate website. This aspect includes search engine promotion, B2B website promotion such as Alibaba and Global Sources, etc.
I heard that Baidu is good, then just do Baidu promotion! Oh, I understand what you mean, you mean to do Baidu promotion, right? Indeed, Baidu promotion is a better search engine promotion method, but this It also depends on who your customer base is. If your customers are English-speaking foreigners, then if you promote on Baidu, you are looking for the wrong target. No matter how much money you invest, it will be useless. So at this time you should look for English search engines for promotion, such as promoting on the English version of GOOGLE.
Of course, if your customers are Korean, then you should promote it on the Korean version of GOOGLE, and so on. In other words, when doing search engine promotion, you should pay attention to who your target customers are. Generally speaking, if you are doing domestic promotion, Baidu is a good choice. Others include the Chinese version of GOOGLE, Yahoo Chinese search, etc. . But if you are facing foreign customers, you should choose the corresponding foreign versions of GOOGLE, Yahoo, MSN, etc.
Author: www.hainanweb.net To build a website, look for Huichuang - the leading company in website building in the tourism industry~!