According to relevant statistics, only when a user visits the website for more than 4 minutes is he likely to make purchases. Therefore, we must find ways to make every visitor to the website click on the page more. Only by increasing the PV can we increase the user's interest in the website. A sense of trust.
Eight rules to improve the PV of your website:
1. Use Gutenberg’s Law
The user's visual center is often in the upper left corner of the page, and their eyes often fall to the lower right corner when they finally finish browsing. Therefore, reasonable use of this rule can help users better obtain content and take action. You can arrange buttons for actions such as "order" and "reservation" here.
2. Give your users something to click on
The user enters the website just to get the information he wants. To understand what the user can do next after reading the current web page and how to do it, it is necessary to leave clickable buttons or links at appropriate locations for the user to take further steps. action.
3. Show the real product
Although we don't say that we judge people by their appearance, users on the Internet often rely on "judging people by their appearance". If you want users to show pictures of your product well, if there are no pictures, you must introduce the product in as much detail as possible to let users Be able to imagine what the products they will use in the future will look like.
4. Avoid abusing product comparisons
Giving users choices is a good thing, but if you force them to choose from too many options, you may lose some users. If the user must make a choice, you can first recommend a default option to the user and highlight it visually.
5. Provide users with opportunities to try products
Providing trial opportunities is to increase user participation in your website. As long as you can ensure that the quality of your product is OK, every user who seriously tries it will have sufficient basis before making a decision whether to purchase, and has become a spender. Potential customers who have invested time and energy in using your product. I remember that the online doctors at www.mzeyes.com told us that many patients did not trust their hospital at first. Later, they suggested that patients come to the hospital for on-the-spot inspections, and as a result, the number of medical visits changed significantly. In fact, for e-commerce sites, some samples can be provided for users to try for free.
6. Use design techniques to guide users in their browsing direction.
The purpose of building our website is to allow users to become our potential customers, so we use some arrow-like elements in the design to guide users step by step through the steps mentioned in the previous point, and finally point to "register" and "purchase" Wait for the link.
7. Proper use of the user’s subconscious mind
To put it simply, it means using more pictures in website design to indirectly convey some information. Some pictures that have nothing to do with the product can also change the user's impression of the website and subconsciously affect the user's desire to consume. Although it is emphasized not to add too many pictures during optimization, using articles with pictures and texts can stimulate users' potential consumption awareness.
8. Make viewers interested in your product
First of all, this is inseparable from design work. Through excellent design, we can attract the attention of viewers and make them interested in the product. Through text and pictures, we can tell viewers about the benefits that the product brings to them, and stimulate their willingness to buy and Motivation, and finally use a convenient and clear process to help users convert consumption intentions into purchasing behavior.