I have been thinking about how to increase the transaction volume of my online store. With this problem in mind, I went to the clothing wholesale market with my friends a few days ago to attend a company meeting and made a special trip to choose a suitable and elegant suit. But to my surprise, the issue of e-commerce was enlightened in the sales of this entity.
Being in a sea of people, I face so many clothing stores. The prices are uneven, the styles are colorful, and the services are all new. It really gives me a headache. Everywhere you go, there is always a young lady dressed up and showing off her branches and leaves to greet you.
Walking into the first store feels like walking into a five-star hotel. The enthusiasm of the store clerk made me quite fond of it. But I tried on several suits and none of them fit. At this time, I kept hearing compliments from the store clerk: You are very beautiful in this dress, it suits you very well, and you look handsome in it. There is a feeling of not being interested in service, but focusing on money. I ignored all their compliments. I tried several stores in a row and they all repeated the actions and words of the first store clerk. I keep thinking: Once I buy this piece of clothing, they won’t do any after-sales Q&A.
After wandering around for a while, I came to a house in Linwei. We walked in under the guidance of the waiter. After listening to my request, she tailored me and picked out a few suits for me to try on. He also explained the code numbers and differences to me one by one: because I work in front of the computer all day long and am a bit fat, ordinary version A clothes are not suitable. Suitable for wearing version B clothes. The so-called B version is generally not designed according to the body shape of ordinary people. Generally, stores rarely stock this type of clothing because the sales volume of such clothing is not large. The thoughtful clothing made my purchase a pleasure. I think her service is very good. If she also wants commission, I am willing to pay. After all, she has service.
Many e-commerce companies have this problem. The website has traffic but no sales. The problem can be summarized in the lack of precise promotion and failure to attract target customers. But no matter how the promotion is improved, the website has not significantly improved in sales. They never consider that when a customer comes to your "store" full of enthusiasm, they discover that this online store:
No detailed product description.
There are no detailed service instructions.
There is no detailed description of the business.
There are no detailed after-sales instructions.
There is no detailed guarantee description.
There is no detailed peripheral description.
No matter your online store is decorated with flowers, no matter your online store is crowned with "high moral prestige". (Just like the previous clothing stores) You still need to ask yourself: Have your services arrived? Every successful salesperson knows that they are not selling products, but themselves. Customers will only buy your product if they trust you. Sometimes you don’t care about the slight difference in product price. I just hope to get a superior purchasing environment and comfortable shopping service. Take a look at the following cases, how they succeeded, and how to do better in e-commerce:
h01434 Bioderma’s No. 1 store on Taobao: lemon green tea. Their success lies in the fact that customers can find everything they want to know.
Dark Horse Knight dry red wine. A dark horse in the online marketing of red wine. While selling wine, it also teaches you how to taste wine.
It is better to seek medical advice than to seek help from yourself. Dangdang's success is not based on bidding, but that no user will buy a book they don't want.