Lao Xie can be regarded as an old-timer when writing soft articles. Lao Xie thinks that soft articles need to be soft in spirit but not soft in form.
No matter how soft articles are written, they are essentially "soft" articles and must play a certain role in promotion and publicity. This is his essence. But in addition to this book, you must have the outer covering of being visible, so that you won’t be so naked and frank that others will avoid you. Therefore, soft articles must be meaningful. Explain a truth, describe an event, and try not to make nonsense or deceive. Soft articles are valuable only when people read them. If there are no more people to read them, no matter how many gorgeous slogans you write and how many promotional links you put, it will be in vain.
So how do you make sure that what you say is meaningful?
(1) When we go to school to learn Chinese, the teacher must often ask you to summarize the central idea. I think if the soft article has something to say, you have to establish your central idea. And I think if it can be summarized in one sentence, it should never be summarized in three sentences, and then it can be discussed thoroughly around this center. You must not be greedy for too much. , I hope that if I explain seven or eight issues in one article, the article will fall apart. Although what you talk about may be reasonable, if you lose the focus, it will not have an impact on the readers' thinking.
(2) Another point is to talk more than others, that is, you must truly have your own understanding of a certain issue. And you can further elaborate on your own opinions through your own thinking based on other people's summary. If you are talking about something that others have heard eight hundred times, and you are still going around here, it will probably annoy everyone. You did write a lot, but it was all in vain. So when writing about a certain topic, you have to search the Internet to see if there is any discussion about it. On the same topic, I will talk about the angle from which it can be new. For example, if others have talked about one point, can I talk about three points on the same topic? Others talk from the positive side, can I talk from the negative side? If others say good things, can I say bad things?
(3) Be sure to write about the majors you are good at. Some people are good at writing industry reviews, some are good at summarizing website operation technologies, some are good at solving technical problems, etc. Identify an area that you are good at, and try your best to The narrowing of the scope is like studying history. Some people study ancient and modern times, China and foreign countries, and know a little about them all. They have no energy in any of them and are not competitive in any of them. However, some people only study the Cultural Revolution and the history of the Qing Dynasty, but it is easy. The same principle applies when it comes to getting results. If you focus on the small areas that you are good at, you will be more confident, professional, and service-oriented when writing, and you will be able to speak more meaningfully.
Maybe you can talk about a topic from beginning to end without breaking it down into paragraphs. But netizens will definitely be confused. The advantage of dividing it into sections and small topics is that some people have enough time to read them all, some people don’t have enough time and can just read the titles, and some people like to browse briefly first, and then go into details if they feel it is reliable. If you look closely, today’s Internet reading tends to be fast food. Long speeches without paragraphs are unpopular.
Control the word count so that readers will not feel that the article is too long and cannot be read in a while, which is a waste of time. To compress your sentences, you should never say it in two sentences if you can finish it in one sentence. If the topic is too large and can be separated, you can consider dividing it into different small topics and dividing it into several articles. On the same topic, ten articles of 1,000 words are more likely to gain readers than one article of 10,000 words, and have a better publicity effect.
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