Building websites and promoting products are still the most commonly used and important means and methods for enterprises to conduct online marketing. However, currently all enterprises have faced the embarrassing situation of "seeing only traffic but not orders". How to improve the "conversion rate of website traffic" has become one of the issues that small and medium-sized enterprises urgently need to solve when purchasing online marketing products and services.
At present, there are many methods for website promotion. For example, you can increase website visits by implementing search engine optimization or purchasing keyword advertisements. However, only increasing the number of visits is not enough for business development, because corporate website promotion The purpose is not to get rankings on search engines, but to get these potential customers who come to the website to buy your products and achieve customer conversion, that is, to increase the conversion rate of website users.
Although many websites have tens of thousands of traffic, they are just passers-by and few can actually become their customers. However, those websites with only a few hundred traffic can accurately grasp the customers. What is the reason? In fact, it is the website traffic conversion rate that is causing trouble. What work does the website need to do to increase customer conversion?
The first issue that should be solved is user experience. What is user experience is whether the website visitor can find what he needs easily and comfortably on your website. Generally speaking, there are three factors that affect user experience:
1. Website access speed: When a visitor enters the website, the first thing they feel is the opening response speed of the website. If the home page file is too large, or the website server is slow and the opening speed exceeds 8 seconds, you may lose this visiting user forever. . Here, China Nuowang business experts would like to remind all major webmasters to pay attention to choosing a high-speed and stable server and a streamlined design of the website code. The website can use a Div+Css structure to improve the website opening speed.
2. Do not have typos on your website. Typos will give users a bad impression of your website. This will affect the company's image and make you think that your company is amateurish.
3. The page design must be "generous" enough: The overall design of the website must make people look "generous" enough. Moreover, the design principles of the website must conform to people's visual habits, including background color, text color, text color and background matching, text font size, website style and product matching. These all need to conform to people's visual and psychological habits.
The design requirements must be "generous", which has become a common point in the design requirements of most website projects. But when it comes to how to look "magnificent", ordinary customers can rarely answer it.
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In the past, when providing services to enterprises, the author tentatively asked some customers about their most basic design needs. For example, the basic color tone of the website, etc., the answer I often get is: you can figure it out, use which color looks good. To be honest, these customers have no ideas at all in terms of design, and they just blindly follow it. If they ask him to explain how to make it atmospheric, they can't make up their minds, because "atmosphere" is not an actual object, it can only be understood. Indescribable.
I found this definition of a commercial website on the Internet, which is quite comprehensive: "Atmosphere" refers to highlighting the theme to be expressed, exaggerating it appropriately, weakening auxiliary graphics, and reducing interfering elements. At the same time, through the combination of colors, the use and proportion of elements, etc., an elegant visual center is formed, the "qi" is retained, and the picture has a good sense of rhythm. This is a relatively high level and requires designers to constantly improve their self-cultivation and aesthetic awareness.
Therefore, China Nuowang business experts believe that for a grand website, first of all, page layout design is a very knowledgeable issue worthy of consideration. The layout is reasonable and orderly, highlights the key points, is concise but not simple; is single but not monotonous; has a clear hierarchy; the design elements are coordinated; it can better meet the needs of users, guide users to realize functions conveniently and quickly, and find what they want to do in the first time , where to go next, current location, etc.; giving users an unobstructed and smooth feeling. Although it is the first time to visit, it is already familiar and easy to grasp. This kind of atmosphere is more practical.