I think everyone knows that Alibaba achieved great results less than half a year after it was launched. To us, it seems like a dream-like myth. It became popular all over the country overnight. So what caused this? It was due to Jack Ma’s website planning. Skill!
Jack Ma specially taught a few tips on website planning and promotion:
Innovation
We probably got to know the name Jack Ma from Alibaba. When mentioning Alibaba, we have to mention the word "innovation". Before we fully understood Alibaba's model, we heard it from an old employee of Alibaba. : "Alibaba's model is completely independent and does not refer to the model of any foreign e-commerce website." Alimama’s advertising alliance model is also the first of its kind in China. If Alimama wants to defeat GOOGLE’s advertising alliance and still follow GG, then I think it will be difficult to win more webmasters. After all, there are still quite a lot of loyal fans of GG now.
Humanized
After seeing Alimama’s model, I have to say that it is too humane, such as:
1. Blogs can be registered.
2. Let sellers make their own decisions and give them full autonomy.
3. There is no bottom line for payment, even 1 yuan is enough.
4. Everyone can become a buyer.
5. Direct transactions between buyers and sellers are more transparent.
6. Marketing:
Leverage marketing
If relying on a website alone to promote the website is not enough, Jack Ma will not do this. He will first use his website to make himself famous. Then he will appear in more public places. Once exposed by the media, his fame will It has increased a lot, and then uses its own reputation to promote its own website, thus forming a "win-win".
"Word of mouth marketing"
"I can't find an opponent even with a telescope", "The most unreliable thing in the world is relationships", "A man's appearance is inversely proportional to his IQ", "If I, Jack Ma, can succeed in starting a business, then most young people You can also start a successful business." I think these words are familiar to everyone. For example, after I said these words, what was your first reaction? Jack Ma! This is their "word of mouth marketing"! Maybe Jack Ma has many website planning techniques. I hope you can also learn some website planning and promotion techniques from Jack Ma!