Before the Spring Festival, a friend who makes a website came to me for consultation. He said that he had built a portal website for a local city. After the number of registered members reached more than 3,000, he could no longer access it. He wanted to post some posts online to attract some popularity, but the posts were blocked. He was deleted as soon as he posted it, and even encountered the "courtesy" of having his IP blocked. When he was almost collapsed, he thought of switching the promotion of the website from online to offline.
Before the Spring Festival, he went to the printing factory to print 3,000 "Fu" characters, which were very large, with logos and website addresses printed on the low-end ones. He started looking at the hair that pleased his eyes at the entrances of office buildings and high-end residential areas, and bought a few packs of cigarettes. Go to the gate of a high-end community and give it to the security guard, and stick the word "福" with the connecting logo on the wall. Soon, the 3,000 words "福" were distributed. When I returned home, I logged into my website and found that the traffic did not change much. He was very depressed and asked me what to do.
What is the purpose of posting the word "福"? Is it to let people see the prompt on the word "福" and log in to the website? This will definitely not work. Let’s analyze my friend’s promotional ideas:
The word "福" → Target customers get the word "福" with the logo → Log in to the website.
The problem is that if he sends out the character "福" and someone else gets the character "福", the "transaction" is over. As a website organizer, you hope that others will click on your website, but others will not appreciate it. If they get the word "Fu", this temptation has been satisfied. The process is over.
What should we do? Let’s try to change our thinking:
Send a "red envelope" → indicate in the red envelope "Log in to the website for a big surprise" → Log in to the website → Register → Receive the big gift package.
In this way, our promotion will be effective. But will such costs just go up? Not necessarily.
How much is a "red envelope" worth? It only costs a few cents to fold the red paper into an envelope, right? There are stores that sell them specially before the Spring Festival every time. It only costs a few cents to buy in large quantities. There is a specially made one inside. On the bookmark, print "Log in to such-and-such website and receive a super gift package" so that the click-through rate of the website will go up.
Later, we made a simple attempt, and sure enough, the number of visits increased sharply. Then based on the experience of this event, we expanded it and still used offline promotion to attract online registrations. Not only did we not spend money, but we integrated resource advantages. Got a lot of extra income. How to do it specifically? Because the activity is currently in progress and is still a commercial secret. After May 12, I will write down the entire operation process and share it here.
Source of this article: http://www.chuanmei168.com Webmaster: The Little Prince of Communication