Some established large websites do not need special promotion efforts, but some emerging large websites are not so lucky. Facing some existing large websites, the promotion of these websites will be more difficult. In addition, it is unrealistic for this type of website to take advantage of the momentum like a small website, so some promotion strategies need to be developed.
1. Word of mouth.
The quality of a website is not judged by some authoritative organization, nor is it self-proclaimed by the website, but depends on word of mouth from netizens who have logged into the website. It is not a strange thing to use this ancient method of word of mouth to promote large websites. Today, when the Internet is so developed, the role of word-of-mouth has not only not been weakened, but has become unprecedentedly powerful because of the increased breadth and speed of news dissemination. To establish word-of-mouth, you need to work hard to spread the word-of-mouth, and you also need to work hard at psychological suggestion.
(1) Website optimization: The characteristics of a website are the easiest things to remember. Making the characteristics of the promoted website stand out is also the best way to build reputation. The characteristics of the website are reflected in the following aspects.
The domain name and website name of the website should be easy to remember.
The central positioning, main content, and page design of the website.
Don’t be afraid of being ostentatious, make your website high-profile, and reflect the characteristics of this website in the area where users first come into contact with this website.
In addition, good operability, friendly interactive interface, and quickly expanded web pages will bring users an ideal website experience. This experience is also a way to build reputation.
(2) Hint to users: It is not enough to have features. To establish a reputation, the features of the website must be spread through word of mouth among netizens. If a netizen has a good browsing experience on a website, it may cause him to browse the website frequently, but it may not allow him to spread the website. At this time, it is necessary to make some small adjustments in the website and provide some psychological hints to users. For example, Sina.com's blog provides similar services. In each blog, Sina has set up a shortcut button to copy the blog address. This not only makes it convenient for viewers to recommend their favorite blogs to others, but also makes it easier for viewers to recommend their favorite blogs to others. A psychological suggestion was made: Sina blog is convenient to use, and I also hope that the blog will be spread and understood by more people. In this way, unknowingly, Sina has completed a psychological suggestion and achieved the purpose of promoting its website.
2. Hold large-scale events.
Holding large-scale events is a common method for businesses to promote and increase their visibility. Large websites can also learn from this method. By holding large-scale events, the website's visibility and influence can be raised to a higher level in a very short period of time. In addition, because large websites have sufficient funds and manpower, they also have the strength to carry out such activities. Large-scale events can be divided into the following three types.
Competition: This type of activity is the most common and lasts the longest. Sina uses this approach when promoting its blogging services.
Conference type: Many large websites will hold annual meetings. The invitees to the annual meeting can be the person in charge of the same type of website, or well-known people in the field of this website. These people are very influential and are good for website promotion. There are many benefits. In addition, holding various forums and gatherings can be regarded as a variant of the conference type. Although it is not as formal as an annual meeting, since there is no time limit, it can be held at any time as needed, which is more flexible than an annual meeting.
Discount type: This kind of activity is very similar to the large-scale promotion activities carried out by merchants. This method is mostly used by online shopping websites. For example, every holiday, Taobao will give out some "red envelopes". This kind of red envelope is actually an activity that provides benefits to netizens. This kind of activity can attract more visitors and further promote the website.
3. News promotion.
News is often what people pay attention to. Hot news, the latest technology, and hot debates are the news in the news, and of course they will not be ignored by people. If the website can make full efforts in these three aspects, it will not be difficult to get people's attention and achieve the purpose of promotion.
Hot news: When the latest Oscars were awarded, most websites launched online live broadcasts in a timely manner, allowing people to get the results of the Oscar awards at the first time. The websites promoted themselves to the majority of people who pay attention to the Oscars. user.
Latest technology: Technology does not have to be boring. When a website develops a technology that benefits most people, then this technology becomes a powerful tool for website promotion. VeryCD has successfully promoted itself by relying on the introduced P2P download technology - eMule, giving itself high prestige among many users who have not yet come into contact with P2P download technology.
Focus debate: right or wrong, this debate has never stopped in the history of mankind. With the focus of debate, it brings opportunities for website promotion. There are different opinions on whether the "Rao Zhao Incident" is right or wrong, and Paparazzi is taking advantage of this wonderful opportunity to serialize Rao's self-report and successfully promote himself.
In fact, news promotion can be done more covertly. Google often posts news related to itself to major websites and uses its own advantages to unknowingly promote it. This kind of promotion method is the most successful. It is not so sharp, but subtly and unknowingly attracts the attention of users who read online news, achieving the purpose of promotion.
This article is contributed by the webmaster of www.seojcy.cn.