Official announcement! McDonald's China and the well-known entertainment company Bandai Namco (Shanghai) Entertainment Co., Ltd. announced the launch of a domineering cooperation focusing on McDonald's flagship product Big Mac Burger and the super-popular anime "Mobile Suit Gundam". Starting from April 21, consumers who go to McDonald's Tmall official flagship store to purchase electronic redemption coupons for designated Big Mac packages will be the first to get the first purchase opportunity of the RX-78-2 Gundam (Big Mac color) limited model. From now until May 23, consumers who purchase any Big Mac single product or package can randomly receive a limited edition physical card of the genuine Gundam IP authorized mobile game "Contest"! There are 12 types of cards in the full set. For the first time, the card design also includes new McDonald's limited edition units: RX-78-2 Gundam Big Mac color, RX-78-2 Gundam Angus color. During the event, 48 McDonald's restaurants across the country will also have new Gundam-themed decorations. The classic Big Mac and "Mobile Suit Gundam" have joined forces to invite you to break the wall online and offline to experience the "domineering" delicious beef!
[McDonald's Gundam-themed restaurant is coming to launch a linked model package. Buy a Big Mac and get a physical card of "Contest"]
From now until May 23, 50 Gundam statues will be airborne at designated McDonald’s Gundam-themed restaurants across the country for a limited time. Among them, two restaurants in Shanghai and Shenzhen will be "transformed" into Gundam-themed flagship restaurants. Not only will the classic RX-78-2 Gundam statue in the original color be displayed on site, but also the giant giant customized for this cooperation will be displayed for the first time. The Gundam statue comes in the same color scheme. The interior decoration is also full of Gundam elements, and there are also limited-time experiences such as Gundam-themed exhibitions. At the same time, based on the classic image of Mobile Suit Gundam RX-78-2, McDonald's product packaging, including Big Mac burger boxes, drink paper cups, and dinner plate liners, has also been "transformed" for a limited time. Bringing you a more immersive dining experience!
In addition to launching the limited-time themed restaurant experience, this event also launched the following linkage activities:
Users who purchase electronic redemption coupons for designated Big Mac meals through McDonald's official Tmall flagship store will also receive an exclusive opportunity to purchase the RX-78-2 Gundam limited edition model in Big Mac colors, which is of high collection value;
In addition, McDonald's China has also joined hands with "Contest" to launch physical cards. Purchase any Big Mac item or package and receive a random physical card of the genuine Gundam IP-licensed game "Clash". This card has a total of 12 card faces, including the machine: RX-78-2, Unicorn Gundam , Unicorn Gundam Unit 2 Banshee, Freedom Gundam, Gundam Barbatos, ν Gundam, Wing Gundam Zero (EW), Z Gundam, Enhanced ZZ Gundam, 00 Jump Type, Gundam (Big Mac color), Gundam (Angus color), etc., are also distributed in limited quantities, the quantity is limited, first come first served!
At present, the mechas corresponding to the 12 card decks have been installed in the "Contest" game. Commanders can now enter the game to operate their favorite mechas and show off their skills in the battle mode and arena by driving the mechas!
[Linkage limited machine: RX-78-2 Gundam Big Mac color and Angus color are available]
To celebrate this linkage, "Contest" has installed two new linkage-limited units: RX-78-2 Gundam Big Mac color, RX-78-2 Gundam Angus color. Now commanders can get it for free by logging in to the game. Isn’t it exciting to think about it?
(RX-78-2 Gundam Big Mac color)
(After the linkage is completed, the appearance of the aircraft will be adjusted appropriately)
(RX-78-2 Gundam Angus color)
(After the linkage is completed, the appearance of the aircraft will be adjusted appropriately)
As the most well-known model in the "Mobile Suit Gundam" series, the RX-78-2 Gundam has grown up with generations of people and has a large number of loyal fans around the world; "Contest", as a genuine authorized mobile game of the Gundam IP, has even more... Fans can personally experience the feeling of becoming a commander; and the Big Mac with 100% pure beef is McDonald's most recognizable product and has become a well-known cultural symbol since its birth.
From animation to games to dining experiences, the well-known image of RX-78-2 Gundam and McDonald's flagship Big Mac are breaking the dimensional wall in all aspects, including the limited distribution of "Contest" physical cards and in-game limited machines. It is a sincere feedback to the players, which has both collection value and commemorative significance. Now you only need to go to the designated McDonald's Gundam themed restaurants across the country to start the immersive Gundam journey, and go to the official McDonald's Tmall flagship store to place an order for the designated Big Mac set electronic coupon to get an exclusive purchase opportunity for a limited edition Gundam model. Purchase any Big Mac Each single product or package will come with a physical card of "Contest", and the limited color matching unit of this collaboration will be equipped with "Contest"!
I hope that all players can start this exciting entertainment experience with "Contest" and witness the classic strong alliance!