The coming financial crisis is more terrifying than the global disaster described in the American blockbuster "The Day After Tomorrow". Countless companies have closed down, laid off employees and cut wages, and more small and medium-sized enterprises are struggling to survive. The financial crisis is a difficulty for all businesses. When facing difficulties, many companies want to improve work efficiency and adopt more precise and advanced marketing methods to accurately capture user needs and thus open up new market territories.
At this time, everyone's action is to first log in to Baidu or GOOGLE, enter keywords such as "financial turmoil" or "financial crisis", and view massive information. Everyone understands how search engines influence people's behavior on the Internet today.
China's Internet users have reached 300 million, surpassing the United States and ranking first in the world. All Internet users will use search engines. When you want to know about current hot topics, you search; when you don’t know the website, you search; when you buy goods, you search; when you are looking for a new career, you search; even when you have strange symptoms in your body, you don’t go to the hospital first, but It's search... Search engines have unknowingly penetrated into every aspect of people's lives; people's behaviors and choices are being influenced by search engines.
How can enterprises seize the increasingly huge needs of Internet users, study their search behavior, and use it for their own business? To overcome the difficulties skillfully, Wuhan Bafang Network will teach you five tips to overcome the difficulties.
Tip 1: Small and medium-sized enterprises: The Internet will open a window for you
The Internet has become China's largest trading platform, and its combination with traditional industries will become a new driving force for the economy. For most enterprises, especially small and medium-sized enterprises, B2C and SEM online marketing are the best marketing models for traditional small and medium-sized enterprises to establish their Internet competitiveness.
Under the financial crisis, consumers have tightened their wallets and are only willing to spend less money to buy the same products as before. They spend more time and energy on online shopping and are more selective than ever before to find the most cost-effective online shopping products.
During the financial crisis, the number of visits to the world's famous B2C platforms increased significantly. Take Taobao as an example. After September, when the financial crisis had a greater impact on China's real economy, Taobao's PV increased linearly, with the growth rate much higher than in the previous months and the same period last year.
However, it is not just a matter of registering an account on a B2C platform, displaying the products and waiting for business to come to you. An enterprise's independent B2C operation involves a lot of Internet industry knowledge and marketing knowledge. If the strategy is properly applied, it can achieve huge online sales revenue for the enterprise.
How do you let consumers know about you? This is a problem that all marketing and advertising must solve. SEM search engine marketing is another low-cost and precise online marketing method. When consumers use the search engine to show such demand for "the best English training in XX" and "the cheapest XX products in XX", if your website is ranked after the second page of the search engine, your business will basically be It's like "a muddy cow drowns in the sea". Don’t wonder why your competitors’ websites are always ranked in front of yours, and don’t wonder why you spend a lot of bidding fees but can’t convert click-through rates into transactions. If you don’t understand website optimization, keyword creativity, bidding advertising management, your search engine Marketing fails to deliver results.
Tip 2 for successful business websites: be perfect and have the last laugh!
"Don't change jobs, don't invest, don't start a business." There are three things white-collar workers don't do during the financial crisis. Travel is also the first consumption segment to be laid off.
A large number of foreign trade websites have closed down, and B2B platforms have long felt that this winter is a bit cold. In times of crisis, improving website user experience is the right way for all types of commercial websites to improve their competitiveness.
Wuhan Bafang Network will tell you that excellent websites that take into account user experience and SEO optimization exist. The conference will focus on commercial websites such as travel websites and e-commerce websites, taking into account natural traffic, advertising traffic and partner traffic, as well as their own product planning and adjustments, so that commercial websites can recharge in the cold winter and have the last laugh in the industry reshuffle.
Tip 3 for passing the test: Advertising agency: Are you still swallowing your anger?
The financial crisis is a difficulty for all businesses. When facing difficulties, many companies want to improve work efficiency and adopt more precise and advanced marketing methods to accurately capture user needs and thus open up new market territories.
At this time, everyone's action is to log in to Baidu or GOOGLE first, enter keywords such as "financial turmoil" or "financial crisis", and view massive information. Everyone understands how search engines influence people's behavior on the Internet today.
China's Internet users have reached 300 million, surpassing the United States and ranking first in the world. All Internet users will use search engines. When you want to know about current hot topics, you search; when you don’t know the website, you search; when you buy goods, you search; when you are looking for a new career, you search; even when you have strange symptoms in your body, you don’t go to the hospital first, but It's search... Search engines have unknowingly penetrated into every aspect of people's lives; people's behaviors and choices are being influenced by search engines.
How can companies seize the increasingly huge needs of Internet users, study their search behavior, and use it for their own business?
Tip 1: The Internet for small and medium-sized enterprises will open a window for you
The Internet has become China's largest trading platform, and its combination with traditional industries will become a new driving force for the economy. For most enterprises, especially small and medium-sized enterprises, B2C and SEM online marketing are the best marketing models for traditional small and medium-sized enterprises to establish their Internet competitiveness.
Under the financial crisis, consumers have tightened their wallets and are only willing to spend less money to buy the same products as before. They spend more time and energy on online shopping and are more selective than ever before to find the most cost-effective online shopping products.
During the financial crisis, the number of visits to the world's famous B2C platforms increased significantly. Take Taobao as an example. After September, when the financial crisis had a greater impact on China's real economy, Taobao's PV increased linearly, with the growth rate much higher than in the previous months and the same period last year.
However, it is not just a matter of registering an account on a B2C platform, displaying the products and waiting for business to come to you. An enterprise's independent B2C operation involves a lot of Internet industry knowledge and marketing knowledge. If the strategy is properly applied, it can achieve huge online sales revenue for the enterprise.
How do you let consumers know about you? This is a problem that all marketing and advertising must solve. SEM search engine marketing is another low-cost and precise online marketing method. When consumers use search engines to show such demand for "the best English training in XX" and "the cheapest XX products in XX", if your website is ranked after the second page of the search engine, your business will basically be It's like "a mud cow drowns in the sea". Don’t wonder why your competitors’ websites are always ranked in front of yours, and don’t wonder why you spend a lot of bidding fees but can’t convert click-through rates into transactions. If you don’t understand website optimization, keyword creativity, bidding advertising management, your search engine Marketing fails to deliver results.
Tip 2 for successful business websites: be perfect and have the last laugh!
"Don't change jobs, don't invest, don't start a business." There are three things white-collar workers don't do during the financial crisis. Travel is also the first consumption segment to be laid off.
A large number of foreign trade websites have closed down, and B2B platforms have long felt that this winter is a bit cold. In times of crisis, improving website user experience is the right way for all types of commercial websites to improve their competitiveness.
Tip 3 for passing the test: Advertising agency, are you still swallowing your anger?
Deadline, rework... Advertising company, have you been working all night for many days in a row? Do you feel that service advertisers are becoming more and more resigned? Party A is inevitably picky, because they need to see real sales rates. If you can only present an advertising slogan that does not explain the effect, how can you serve with confidence? If you list high-budget media plans, how can you prove that you use advertisers' money as your own? On the blade?
If an advertiser launches a large-scale marketing campaign on TV, print, and outdoor, but when consumers form awareness, generate willingness, and show purchase needs on search engines, you fail to provide the most effective services on the Internet. information will lead to the absence of purchase links. In order to ensure that advertisers can better convert demand into transactions, you may need to give your client a more cost-effective media plan, along with creative copywriting for search ads and creative design for landing pages. In addition to different channels, search advertising is actually a place where advertisers can maximize their creativity. Because search advertising can monitor the conversion rate of clicks and transactions, advertisers have the first opportunity to calculate the effectiveness of their own wildly creative ideas. An ROI report with optimistic traffic is a powerful source of guidance and encouragement for your next proposal.
The Internet is big enough, and it just needs advertising lunatics to run wild!
Tip 4: Although big brands have a lot of money, they also like low-cost and efficient marketing
Popular events such as Pizza Hut's fruit tower-eating contest and Sony Ericsson's hilarious video of the "subway dumper" are classic examples of big brands manipulating online marketing. Similarly, search engine marketing is definitely more than just bidding rankings and pay-per-click advertising. It can not only bring traffic and sales, but also establish the value and brand story of a big brand through integrated communication.
To avoid information interference caused by excessive information dissemination and media diversification, search engine marketing can achieve the maximum and optimal dissemination effect of corporate information in a short period of time, saving companies a lot of publicity costs. A large number of advertisements placed by big brands on traditional media may not be as cost-effective as an integrated marketing campaign on the Internet.
Dear marketing experts, how can you do it if you only know marketing but not the Internet?
Tip 5: Get a piece of the Internet pie
In addition to surviving the current crisis, it is more important for companies to look forward to the next generation of search trends in order to get a share of the Internet world.
The needs of Internet users are diverse and evolving rapidly. The search box is no longer the only search entrance. From browsers, input methods, online dictionaries, classified information, etc., search engines are using different entrances to please more Internet users, retain search needs, and understand search needs. , providing search results. Through the Global Search Engine Marketing Conference, you can grasp how current search engines compete with the next generation of search netizens.
In 2009, we must talk about 3G. With the liberalization of national policies, competition among operators, and development by terminal manufacturers, mobile search users will surely exceed traditional search users and will also be more active than traditional search behavior.
This article is contributed by the webmaster of www.bjwlyq.cn