Does the website need planning? I can only tell you that of course it does! Here I remind the owners and producers that you should pay attention to it.
When many companies build websites, they simply do the following: find some information about the company profile and product profile, add a few photos, give it to the producer, say something like "make it beautiful," and the rest is done. Just waiting for acceptance. As for the producer, he first follows the customer's opinions and meets the customer's requirements to the maximum extent. The main thing is to make the web page look good, and add some dynamic effects and the like to complete the work. Such a website may be really beautiful and both parties may be satisfied, but it is definitely not a very practical and good website. Why? Because it is nothing more than a corporate brochure, similar to a blackboard newspaper, and it only conveys some simple information.
A good, practical and valuable website, especially a corporate website, should have certain functions. We call it a functional website. Functional websites are the product of a combination of network technology and enterprise reality. They are truly useful things. For example: there is a clothing market in Guangzhou, its suppliers are in Fujian, and the investors are overseas. The dealers in Guangzhou have to send sales reports to the foreign chairman by fax every day, and they have to communicate with Fujian at any time so that they can understand it. Guangzhou inventory situation, arrange supply. In the past, these were all done by phone or fax, which was inconvenient and uneconomical. Once no one answered the phone or faxed, it was very troublesome. In fact, the website can realize this function, that is, move the above-mentioned things online. Fujian and foreign people can access the Internet anytime and anywhere to learn about the situation in Guangzhou, and can automatically calculate and synthesize data, etc. Extremely convenient and the cost is greatly reduced.
According to years of analysis, website functions generally include:
1. Information transmission function.
2. Product sales function.
3. Logistics management function.
4. Fund management function.
5. Marketing management function.
6. Payment and settlement function.
7. Office management functions.
The construction of a good corporate website is actually a process of marketing integration. It first requires understanding the various needs of the company, including understanding the company's: market conditions, competition status, marketing channels, methods and methods, etc., and then combining it with Combining Internet technology, if it is suitable for online operations, move it online (of course it is better than the original offline operation), and if it can be combined with the Internet, combine it. In this way, the functions of this website are applicable and effective.
Most enterprises, although they are experts in traditional marketing, do not understand the Internet, especially the functions that the network can realize, or do not have a deep understanding, so they cannot make any requirements or think of what functions to set. At this time, an Internet marketing planner is needed. How to embody the functions of the website more simply, how to integrate these functions with the enterprise's CI system, etc. are in-depth planning of the website and are inseparable from every good website.
It can be seen that the website needs to be planned. Understanding the laws of the market, having rich experience in traditional marketing planning, being very proficient in the Internet, and having high professional ethics are all necessary for an online marketing planner.
Please indicate the source when reprinting: http://www.zhaopk.com.