1. Web design and web production
First, let’s define the two first:
Web design = web technology + web design Web production = web technology
The only difference between the two is the word "design". What is the difference between the two?
When talking about the difference between design and production, I have to mention some things that have already been encountered in daily life. A friend of mine built a website and asked me for advice, I said that you should make the web page more beautiful. He immediately answered, why do you need to be beautiful? My website is used to make money, not to be fun for students... Faced with such a sufficiently reasonable answer, what else can you say?
Let’s give an example first. We won’t talk about it. During the Cultural Revolution, everyone wore the same style of clothes and hats. At that time, if a fashion designer said to them: HI, why don’t you wear your clothes? What if you need FUSION? Isn't anyone going to do it? Do I want me to design a set for you? At this time, their answer will definitely be the same as my friend: as long as clothes can keep warm, what's the use of fancy things? After hearing the above two surprisingly similar examples, should you feel a little bit about the most essential thing in web design?
Can we have the conclusion that design itself is an inevitable product of socially highly commercialized? When two manufacturers with the same specifications produce similar products and all aspects are similar, what other ways can they use to promote products and deepen their corporate image? Therefore, the Enterprise Identification System (CIS) is constantly recognized by people. Accepted by the market and continues to mature, no one has ever doubted the importance of CIS or the necessity of existence.
Through the development process of CIS, we can vaguely see a development path of web design: in the initial stage of the Internet, it is also a stage of building a doorstep. Just like the New World, there are no competition targets, and we don’t need to consider any details. Not to mention design, there is no need to consider the amount of content; by the second stage, the number of websites of the same type gradually increases, and the conflicts of interests between each other become increasingly fierce. At this time, what the website needs to develop is content, that is, their products ( Information), this is the era of competition in which content is paramount and function is king; and in the third stage, it is the time when the overall design of the website really plays its role. When everyone has content, how to arrange the content more reasonably , how to highlight the theme more reasonably, and if the website brand is more reasonably reflected, it is impatient to put it in front of everyone. At this time, whoever has an excellent overall website design plan will stand out among similar sites.
2. Is it really that easy to build a website?
Maybe there were too many netizens who made personal websites at the beginning, and coupled with the hype of related technical magazines, it seems easier to build a website in the minds of ordinary people than cooking. Yes, it is a big deal to use Frontpage to make a personal website with only personal resumes and hobbies. In the early stages of the development of the domestic Internet, almost most websites were constructed very simple, the implementation was very difficult, and there were very few things to consider. However, as the website is constantly commercialized, website building has become more and more complicated, and this topic has become heavier. Let's take a look at the current real website building process:
Site Positioning > Planning Plan > Data Collection > Site Frame Setting > Site Process Definition > Frame Sketches for Column Pages at All Levels > Sample Pictures for Column Pages at All Levels > Page Template for Making Pages> Static Page Production/Backstage Program Development (can be carried out simultaneously) > Page Integration > LAN Debugging > Publish (upload/server configuration/database configuration) > WWW Debugging > Official Release > Never end maintenance work (until the website goes bankrupt).
Each of the above steps requires different types of professional talents to complete, and some often require multiple types of professional talents to complete in collaboration. Just these sorted documents are not a too thin book. And also consider the detailed documentation of how to maintain/how to divide the work and cooperate. It can be seen that this is a systematic project. When someone is truly committed to the construction of a quasi-commercial site as one of them, he will never say "everyone can build a website." . .
3. What is the status of web designers in the country?
ONLY's article asked everyone a very good question. I have been in this industry for two years. When many friends introduced it, they said, "Oh, he works on web pages in the company..."
We know that in the computer industry, there is a clear watershed: programmers and designers, when I met a programmer, I once said to me with pride: You are using Dreamweaver, and we are developing Dreamweaver... What I just want to answer is: "But...you Dreamweaver won't use it better than me, and what's worse is that you can't develop software like Dreamweaver..." Now think about this kind of question and this kind of answer They are all too naive, there is no need to compare the two, they are two different fields, so there is no relationship between the two of them. So why are programmers generally more salaries than designers now? (I wonder if this is the case when a good Web Design and an excellent Web Programmer abroad?) I think this is determined by company needs (or market demand). Simply put, to put it simply That is, now the company focuses more on the development of website programs, and the requirements for the design part of the website are not very strong. Therefore, of course, programmers should be more popular than designers in the company (or industry). . .
Therefore, only the domestic Internet has entered the third stage mentioned above. When web designers are really needed, then when will the status of web designers be recognized and recognized?
4. What should we do?
The evolution of the market takes time to complete, and no one person or a company can do anything, so what should web designers do now? Here are some suggestions for you. First of all, you must have clear goals. Do you need to understand what you want to do in the future? And can you do this profession? Then, based on this goal, we determine the corresponding technology we should master, and now we will fully arm ourselves.
The advice I have always given to my friends is: As a person, you cannot grasp how society develops, and how the company will develop in accordance with the law. The only thing you can grasp is yourself! So keep improving yourself!
If you really want to be an excellent web designer, you should really learn some designs, and you should: "Look more, think more, practice more, and talk less nonsense..." More and more graphic designers are looking forward to The transformation of web design, they have a design foundation, and the only thing they lack is technology, so everyone has the opportunity. A real web designer must be a combination of web technology experts and design experts. This is the best explanation for web designers. !