Websites need to be "people-oriented". Only by accurately grasping user needs can we create a website that users really like. If you don't consider the needs of users, no matter how beautiful the website page is designed and how powerful the function is, it can only be used as decoration and cannot attract users, let alone turn website users into your customers.
Website column planning Compared with website page and function planning, the importance of website column planning is often overlooked. In fact, website column planning has a very direct relationship with the success or failure of the website. Website columns have the following two functions, both of which are indispensable.
First, the outline is clear and the topics are clear.
Internet speeds are getting faster and faster, and the information on the Internet is getting richer and richer, but viewers are becoming less and less patient in browsing. The website should not be opened for more than 10 seconds. Once the information you need cannot be found, the website will be closed unceremoniously by the viewer. To make visitors stop in their hurry, you must clearly give them the "outline" of the website content, that is, the columns of the website.
The planning of website columns is actually a high degree of refinement of website content. Even if the book is beautifully written, if it lacks a clear outline and structure, it may be drowned in the ocean of books. The same is true for websites. No matter how exciting the content of the website is, it will be difficult to attract the attention of viewers if it lacks accurate column extraction.
Therefore, the column planning of the website must first achieve "outline and clear topics", use the most concise language to extract the content of each part of the website, and clearly tell the viewer what the website is saying and what information and functions it has.
Second, guide the lost.
The more content on the website with clear navigation, the easier it is for viewers to get lost. In addition to the role of "outline", website columns should also provide clear and intuitive guidance for viewers to help them reach all pages of the website easily.
The navigation function of website columns usually includes the following four situations:
1. Global navigation
Global navigation can help users go to any column of the website at any time. And can easily jump to another column. Generally speaking, the position of global navigation is fixed to reduce the search time of viewers.
2. Path navigation
Path navigation displays the columns and paths of the pages that users browse, helping users access the upper and lower columns of the page to gain a more complete understanding of the website information.
3. Quick navigation
For old users of the website, they need to quickly reach the required columns. Quick navigation provides these users with intuitive column links, reducing the number of clicks and time for users, and improving browsing efficiency.
4. Relevant navigation
In order to increase the user's stay time, website planners need to fully consider the needs of viewers and set relevant navigation for the page so that viewers can easily go to the relevant pages they are concerned about, thereby enhancing their understanding of the company and improving their Probability of cooperation.
In the final analysis, successful column planning is based on understanding user needs. The more accurate and in-depth the understanding of users and needs is, the more attractive the website columns will be and the more potential customers will be retained.
Website page planning The website page is the final expression layer of the company's website marketing strategy, and it is also the direct contact layer for users to visit the website. At the same time, the planning of website pages is also the most likely to cause disagreements among the project team:
the web designer said: I know the aesthetic standards best, and I have the most say in web design;
the website developer said: I developed the website program, and I I know best how my program should be presented to users;
business decision-makers say: I know my business and my customers best, and I can best judge what kind of website they need;
website planners say: the positioning and planning of the website come from I, I am the final decider;
everyone is right, but everyone only sees one side of the problem. For the evaluation of web design, of course, the users of the website have the most say. However, users cannot clearly tell us what kind of web page they want. Staying or leaving the website is the most direct way for them to express their opinions. In addition to listening to the opinions of various roles in the team, a good website planner must also be good at capturing users' opinions from their browsing behavior.
In addition, it is recommended that website planners follow the following principles when planning web pages:
1. In line with the industry attributes and corporate characteristics of the customer.
The moment customers open the web page, let them intuitively feel the concepts and features that the company wants to convey, such as web page colors, pictures, layout, etc.
2. In line with users’ browsing habits.
Sort web content according to its importance, allowing users to find the information they need with the least amount of eye movement and mouse movement.
3. In line with users’ usage habits.
According to the usage habits of web users, the most commonly used functions are placed in eye-catching locations to facilitate users' search and use.
4. Match pictures and texts to highlight the key points.
Users' awareness of pictures is much higher than their awareness of text. Appropriate use of pictures can increase users' attention. In addition, it is also important to establish the visual focus of the page. Too many distracting elements will make users overwhelmed.
5. It is conducive to search engine optimization.
Reduce the use of FLASH and large pictures, and use more text and descriptions to make it easier for search engines to include the website and make it easier for users to find the content they need.