Scientifically design your website pages: 23 required lessons from Eye-Tracking research - Christina Laun
Research on Eye-Tracking in the field of web design is very popular, but how to transform these research results into concrete and feasible designs for operation is still a problem difficulty. Here are some tips from Eye-Tracking research results that can provide some suggestions for improving your website design:
1. Text is more attractive than images.
Contrary to what you think, when browsing a website, you can directly It’s not the image that catches the user’s eye. Most users who click through to your site by accident are looking for information, not images. Therefore, ensuring that your website design highlights the most important information sections is the first principle of design.
2. The first eye movement focuses on the upper left corner of the web page.
This habit of users browsing web pages should be expected. After all, the upper left corner is the main operation center and is adopted in the design of most important computer applications. When you build a website and consider website design, you should try to maintain this format. You know, if you want to maintain your personal characteristics and build a successful website, you must respect the habits of users.
3. When users browse a web page, they first look at the upper left and upper parts of the web page, and then read down and browse the content on the right
. The common browsing method of users shows an "F" shape. Make sure the important elements of your website content are concentrated in these key areas to ensure reader engagement. Place headlines, subtitles, hot topics and important articles here to attract readers to read.
4. Readers Ignore Banner Ads
Research shows that readers ignore most banner ads—even though you keep your website afloat—for only a fraction of a second. If you want to make money through advertising, you must innovate your advertising space and rationally configure website advertising forms.
5.Why are
fancy fonts and formatting overlooked
?That's because users will think these are advertisements and not the information they need. In fact, studies show that users have a hard time finding the information they need in fancy font formats filled with lots of color because visual cues tell them to ignore it. Keep the website clean and don’t let important information be ignored because of flashy appearance.
6. Use numerals instead of numbers.
If you use numerals instead of lists of numbers, readers will find it easier to find real information on your website. Know that you are writing to readers who will be viewing your site for the first time, so make it easy for them to find the information they need and keep them interested.
7. Font size affects browsing behavior
Want to change the way people think about your web page? Change the font size of web pages. Large fonts stimulate browsing, while smaller fonts increase focused reading. According to your needs, reasonably configure the ratio of the two.
8. When encountering interesting content, users will only take one more look at the subtitle.
Don’t overly adhere to the fixed format of the subtitle—to ensure their relevance and interest. You can also include keywords in your subtitles to effectively leverage search engines and bring them readers.
9. Most people only browse a small part of the web.
You can use this to your advantage if you provide information while users are browsing so that they can target it as quickly as possible. Highlight certain sections or create a list of items to make web page information easier to find and read.
10. Short paragraphs have better expressive power than long paragraphs.
Web page information is provided for most non-connected users who emphasize quick browsing. Unless context dictates, keep information composed of short paragraphs and sentences, such as this product introduction for an e-commerce website.
11. Based on visual locking, one-column format has better expressiveness than multi-column format
. Don’t let too much information overwhelm website visitors. Most of the time, simplicity is more powerful. Multi-column content is easily overlooked by users, and we need to eliminate these distractions.
12. Advertisements at the top and left of the web page are more eye-catching.
If you need to embed ads on your website, try to integrate them into the upper left part of the web page so that they can attract maximum visual attention. Of course, just because users notice these ads doesn't mean they click on them. So don’t sacrifice your original website design to increase your ad’s attention.
13. Placing ads next to the best content can also increase attention.
If you want to increase the visibility and click-through rate of your ads, you can place them next to the most interesting content and integrate them into the design of the web page. In this way, users can find what they need, and you can improve the effectiveness of your advertising.
14. In various tests, people read text ads most attentively.
As mentioned above, the average Internet user does not spend much time viewing content that is immediately obvious to be advertising. This is why text ads perform so well. Rather than distracting from the content, they blend in with the rest of the page, making them less visually irritating to the reader and making this form of advertising more likely to be read more successfully.
15. Bigger images attract more attention
If you’re going to use images on a web page, bigger is better. People are more likely to look at images where they can clearly see details and gain information. Make sure the image you use is relevant to the content of the article, otherwise it will be more likely to be overlooked. Most readers have fast connections, so feel free to use larger images on your site.
16. Clean, clear close-up images attract more visual attention.
Those abstract artistic images may make your website look interesting, but they won’t attract much readers’ attention. If you need to use these images, make sure they are clear and easy to read. It’s important to note that images that relate to real “people” are “better” than images of so-called models.
17. Titles attract attention.
When browsing a web page, the first thing readers can find is the title. Ensure that all relevant links on the web page are clear and effective to allow readers to smoothly search further through the website.
18. Users spend a lot of time looking at buttons and menus
, so you need to spend extra time maintaining your careful design. After all, they not only catch the reader’s eye but are an important component of the website design.
19. The form format can extend the reader's attention time
by breaking down the content and paragraphs. Using a large number of forms to express your article can ensure the reader's browsing rate. Using numbers and other symbols to highlight the important content of an article will make the website easier to navigate and allow users to find the information they need faster.
20. Avoid presenting large blocks of text
Research shows that the average web browser will not take the time to read large blocks of text, no matter how important or well-written they are. Therefore, these large texts must be broken down into smaller paragraphs. Highlighting important places and placing clickable buttons can also increase user attention.
21. Format can attract attention.
Using bold, capital letters, colored fonts, and underlining in the text can help users obtain the main information expressed in the text. You need to be careful when using it, because too much use can make your page difficult to read and scare readers away.
22. Make good use of white space
Although it’s tempting to fill every inch of your web page, it’s actually better to leave some of your site’s space empty. Overloading a website with information can overwhelm users, and they can forget much of the content provided. So keep the web page simple and leave some visual space for readers to rest.
23. Place it at the top of the web page, and the navigation tools will work better
. Ideally, you will not be satisfied with just browsing the initial page when readers open your website, but you want them to browse and browse to see other interesting content. . Placing the navigator at the top of the web page allows users to easily find the desired content by using this tool.