Scientifically Design Your Website Pages: 23 Essential Lessons from Eye-Tracking Research - Christina Laun Research on Eye-Tracking is very popular in the field of network design, but how to transform these research results into concrete and feasible designs for operation is still difficult. Here are some tips from the Eye-Tracking research results that can provide some suggestions for improving your website design: 1. Compared with images, text is more attractive Contrary to what you may think, when browsing a website, it’s not the images that directly catch the user’s eye. Most users who click through to your site by accident are looking for information, not images. Therefore, ensuring that your website design highlights the most important information sections is the first principle of design. 2. The first eye movement is focused on the upper left corner of the web page This habit of users browsing the web should be expected. After all, the upper left part is the main operation center, which is adopted in the design of most important computer applications. When you build a website and consider website design, you should try to maintain this format. You know, if you want to maintain your personal characteristics and build a successful website, you must respect the habits of users. 3. When users browse a web page, they first observe the upper left and upper parts of the web page, then read down and browse the content on the right. The general browsing patterns of users take on the shape of an “F”. Make sure the important elements of your website content are concentrated in these key areas to ensure reader engagement. Place headlines, subtitles, hot topics and important articles here to attract readers to read. 4. Readers ignore banner ads Research shows that readers ignore most banner ads—even though you support your website with them—for only a fraction of a second. If you want to make money through advertising, you must innovate your advertising spaces and properly configure website advertising forms. 5. Fancy fonts and formatting are ignored Why? That's because users will think these are advertisements and not the information they need. In fact, studies show that users have a hard time finding the information they need in fancy font formats filled with lots of color because visual cues tell them to ignore it. Keep your website clean and don’t let important information be ignored because of flashy appearance. 6. Use numerals instead of numbers If you use numerals instead of lists of numbers, readers will find it easier to find real information on your site. Know that you are writing to readers who will be viewing your site for the first time, so make it easy for them to find the information they need and keep them interested. 7. Font size affects browsing behavior Want to change the way people think about your page? Change the font size of web pages. Large fonts stimulate browsing, while smaller fonts increase focused reading. According to your needs, reasonably configure the ratio of the two. 8. When encountering interesting content, users will only take one more look at the subtitle. Don’t overly insist on a fixed format for subtitles – keep them relevant and interesting. You can also include keywords in your subtitles to effectively leverage search engines and bring them readers. 9. People mostly only browse small parts of the web You can use this to your advantage if you provide information to your users as they browse to get them targeted as quickly as possible. Highlight certain sections or create a list of items to make web page information easier to find and read. 10. Short paragraphs are more expressive than long paragraphs Web information is provided for most non-connected users who emphasize fast browsing. Unless context dictates, keep information composed of short paragraphs and sentences, such as this product introduction for an e-commerce site. 11. According to visual locking, one-column format has better expressiveness than multi-column format. Don't overwhelm your website visitors with too much information. Most of the time, simplicity is more powerful. Multi-column content is easily overlooked by users, and we need to eliminate these distractions. 12. Advertisements at the top and left of the web page are more eye-catching If you need to embed ads into your website, try to integrate them into the upper left part of the page so that they attract maximum visual attention. Of course, just because users notice these ads doesn't mean they click on them. So don’t sacrifice your original website design to increase your ad’s attention. 13. Placing ads next to your best content can also increase attention If you want to increase the visibility and click-through rate of your ads, you can place them next to the most interesting content and integrate them into the design of the web page. In this way, users can find what they need, and you can improve the effectiveness of your advertising. 14. In various tests, people read text ads most attentively. As mentioned above, the average Internet user does not spend much time looking at content that is immediately obvious to be advertising. This is why text ads perform so well. Rather than distracting from the content, they blend in with the rest of the page, making them less visually irritating to the reader and making this form of advertising more likely to be read more successfully. 15. Larger images attract more attention If you are going to use images in a web page, the bigger the better. People are more likely to look at images where they can clearly see details and gain information. Make sure the image you use is relevant to the content of the article, otherwise it will be more likely to be overlooked. Most readers have fast connections, so feel free to use larger images on your site. 16. Clean, clear close-up images attract more visual attention Maybe those abstract artistic images will make your website look interesting, but they won’t attract much readers’ attention. If you need to use these images, make sure they are clear and easy to read. It’s important to note that images that relate to real “people” are “better” than images of so-called models. 17. Titles attract attention When browsing a web page, the first thing a reader will notice is the title. Ensure that all relevant links on the web page are clear and effective to allow readers to smoothly search further through the website. 18. Users spend a lot of time looking at buttons and menus So, you need to spend extra time maintaining your careful design. After all, they not only catch the reader’s eye but are an important component of the website design. 19. Form format can extend the reader’s attention span Breaking down content and paragraphs, and using extensive forms to express your articles can ensure readers' browsing rate. Using numbers and other symbols to highlight the important content of an article will make the website easier to navigate and allow users to find the information they need faster. 20. Avoid rendering large blocks of text Research shows that the average web browser won't take the time to read large blocks of text, no matter how important or well-written they are. Therefore, these large texts must be broken down into smaller paragraphs. Highlighting important places and placing clickable buttons can also increase user attention. 21. Format attracts attention Using bold, capital letters, colored fonts, and underlining in the text can help users get the most important information expressed in the text. You need to be careful when using it, because too much use can make your page difficult to read and scare readers away. 22. Make good use of white space Although it's tempting to fill every inch of your web page, it's actually better to leave some of your site's space to spare. Overloading a website with information can overwhelm users, and they can forget much of the content provided. So keep the webpage simple and leave some visual space for readers to rest. 23. Place it at the top of the web page, and the navigation tool will play a better role. Ideally, you won't be satisfied with just viewing the initial page when readers open your site, but you want them to scroll through it to see other content of interest. Placing the navigator at the top of the web page allows users to easily find the desired content by using this tool.