Corporate blogs are gradually emerging. How to create a successful corporate blog has become the goal pursued by various companies. This article introduces several successful cases of corporate blogs. You may wish to refer to them. On behalf of Huichuang Network, I would like to thank admin5 Webmaster Network for creating the successful dream of countless webmasters' corporate blogs. Welcome to visit Huichuang Network's corporate blog http://www.admin5.com/member/index.php?uid=wdj
Visa USA Corporate Blog
Visa USA launched their first blog in October 2005, called Journey to Turin: journeytotorino.com. The blog website takes Winter Olympics sports news as its content theme and includes podcasts audio content interviewing athletes. It is worth noting that Visa did not specifically promote this blog site, and apart from the website logo and the description "Brought to you by Visa USA." at the bottom of the page, Visa was not mentioned in the content. Their purpose was to examine what kind of spreading effect this blog promotion could achieve through viral communication. The results show that the number of website users has grown from a small number of readers to 300 people per day, and the number of readers reached 10,000 in the first week of January 2006.
Oracle's podcasts and blogging community
Oracle has always been keen to experiment with new technology applications in the marketing field. In April 2005, Oracle produced a podcasts program in which technical experts discuss the company's technologies and applications. It was placed in the podcast center of Oracle Technology Network and users can freely download it to their desktop or MP3 player.
At the same time, Oracle also has a large blog community, with currently 60-70 blog posts, all posted by Oracle's customers and partners to discuss how they use the company's technology products. Oracle also plans to switch to a blog system provided by a third party to increase the use of blogs.
However, it is difficult to measure the return on investment in these emerging media. Oracle uses the page views indicator to judge the communication and dissemination effect of the blog, and evaluates the effect through the number of podcast downloads.
IBM blogs and podcasts
IBM is also an active practitioner of new marketing. In August 2005, they launched a podcasts site specifically for investors: ibm.com/investor. Business and technology topics such as banking, shopping, and online gaming are discussed. IBM also provides a blogging system on the company's intranet to encourage employees to use blogs and podcasts. An IBM spokesperson said that employees' active participation in these social networks and communication methods made them realize the great potential of emerging technology applications.
So far, about 15,000 IBM employees have registered for the company's blog, and 2,200 employees regularly maintain their blogs. Blog topics range from technical discussions to asking for help with a project.
But IBM also discovered many potential problems, such as the leakage of confidential information or information that may harm the company's reputation. In order to reduce risks, IBM has also formulated publishing guidelines specifically for employee blogs, including that employees are not allowed to leak company confidential information, are not allowed to mention customers without their permission, and are not allowed to use insulting or profane language.
The IT company mentioned above was actually not the first company to try blog marketing. Compared with the blog applications of some IT consulting companies, it was even relatively slow.
The development of corporate blogs shows that corporate blog marketing has achieved greater development in 2006 - although the practical application level of blog marketing in many companies may still be very unprofessional, it has taken a revolutionary step after all. In view of the increasingly important influence of blog marketing, the problems in blog marketing practice are also very prominent.
