a) Preparation and creation of content
Before you register a domain name, you should record your ideas and prepare enough content for 100 web pages. Please note that is at least. These 100 web pages should be real content, not miscellaneous web pages such as link pages, about us pages, contact us or copyright statements.
b) Domain name
You should choose a domain name that is easy to build your brand. You want Google.com, not keyword.com. Domain names filled with keywords should be discarded. Domain names that are easy to brand and easily identifiable are best.
The keywords contained in the domain name are now very small. Why did goto.com change its name to overture.com? That name change was one of the boldest strategies I have ever seen. This name-changing strategy destroyed the brand that had been built over several years.
c) The simpler the website design, the better.
One indicator is that the proportion of text content should be greater than the proportion of HTML format. The entire web page should be standardized and should display properly on all browsers. For example, make it comply with the HTML3.2 standard. Search engine spiders are not very fond of the HTML 4.0 standard.
You should stay away from factors that are too heavy: Flash, dom, javascript, etc. If you must use these scripts, use them as external files. In my opinion, there is no need to use these things at all. These things can hardly add color to a website, but will greatly harm the performance of the website in all aspects (search engine friendliness is just one of them).
Arrange your website in a logical manner and use keywords in directory names. You can also use another method, which is to place all web pages in the root directory (this method is rare, but it turns out to be a very good and effective method).
Don’t clutter your website with a lot of useless stuff, such as recommendations for browsers to use, or counters, etc. Keep it minimal and look professional. Learn from Google itself and look at his homepage. It couldn't be simpler. This is exactly what people need.
Speed is not one of the most important factors, but the only important factor. Your webpage should be very fast. If your webpage delays for 3 or 4 seconds, you are screwed. Of course, if your host and visitors are in different countries, 3 or 4 seconds can be excused. For local visitors, the download time of 3 to 4 seconds is already the limit. For every second beyond this time, you will lose 10% of your traffic. And this 10% of traffic may be the difference between success and failure.
d) The
smaller the web page size, the better, and it is best to keep it below 15K. Smaller is better, preferably kept under 12K. Smaller is better, you'd better keep it under 10K. You see what I mean. Bigger than 5K, smaller than 10K, this is the best. It’s hard to do, but it’s the most effective. It works for search engines and it works for visitors too.
e) Content
Create a web page of 200 to 500 words per day. If you don’t know what to write about, do some keyword research and write articles based on the popular keywords you get.
f) Density, position, etc.
Simple old-fashioned SEO, use your keywords once in these places: web page title, description tag, body title, website URL, bold, italics, at the beginning of the web page. Keyword density is between 5% and 20% (don’t worry too much). Write good articles and check for typos. Spell check (for Chinese, checking for typos) is becoming more and more important. Because search engines have begun to use automatic error correction, there is no excuse for typos.
g) Export links
to one or two high-ranking websites on each web page, and add keywords to the link text (this is very important for the future).
h) Cross-links within a website
refer to links within the same website. High-quality content links to each other within your website. If a page is about food, then you should make sure it links to pages about apples and vegetables. Especially for Google, mutual links based on common content are very important for sharing PR within your website.
You don't want one all-star page that overshadows the others. You want 50 pages that attract one visitor per day, not one page that attracts 50 visitors per day. If you find that there is a page in your website that indeed attracts most of the traffic, then you should spread the PR value of this page to other web pages through cross-links. It's a bit like the old saying about sharing the wealth.
i)
It is best not to use a virtual host to open a website. It's best to use your own separate IP address. Make sure your website is indexable by search engine spiders. All pages should link to other pages on your site. All pages should be no more than two clicks away from the home page. All content pages should also link back to the home page. A menu system that exists on all pages should link to the main sections of your website.
Don't launch a high-quality website until you've completed it. Launching a bad website is worse than not launching a website at all. What you want is an excellent website from the beginning.
Apply to open directories and, if you have the budget, apply to submit to Yahoo and other paid directories. If you don’t have the budget, you can try Yahoo’s free submissions, but don’t get your hopes up.
j) Website Submission
Submit the homepage to search engines such as Google, and then forget about it for the next six months. That's right, submit it and forget about it.
k) Logging and tracking
Use a high-quality log analysis software that can record the source of visitors. If your hosting provider doesn't offer visitor sources, you should use another hosting provider.
l) Watch spiders
Watch spiders from search engines and make sure they are crawling your entire website. If not, you should check all of your linking systems to make sure spiders can discover your entire site. Don’t be afraid if it takes a search engine two times to crawl your site. For many search engines, it can take six months to discover and crawl your site.
m) Thematic Categories
Almost every industry has its own authoritative category to submit to.
n) Link
to the Google version of the open directory to check the industry your website is in, find those websites that can exchange links for free, and ask to exchange links with these websites. Select a piece of content on the topic web page as the linked text. If the webmasters of those websites are unwilling to exchange links with you, that’s okay, move on to the next one. Exchange links with a new website each day. A very brief, personalized email will suffice. If a website doesn't want to link to you, don't take it personally - sooner or later they will.
o)Content:
One high-quality web page with content every day. Effective and topical articles are always the best. Avoid too many blog-type personal things, and write more article-type content that the general audience is willing to read.
Improve your writing skills and learn writing methods suitable for online people, with multiple paragraphs, short sentences, and content that is quick to read. Most website visitors do not read, but browse. This is why short articles are important. If you see a large article without paragraphs, many people will hit the back button immediately.
People won't waste 15 seconds trying to figure out how your fancy menu system works. Just because a large company has a Flash menu system on its website doesn't mean you have to do the same.
Use headings, boldface for emphasis, and logical divisions as well.
p) Secret Weapons
Stay away from so-called secret weapons, or things that are useful today but useless tomorrow. Don't use anything that looks like crap, anything unethical, or anything close to cheating.
q) Export links
When you receive a request to exchange links, check the other party's website carefully and don't link back easily. Check their website through Google and see their PR value. Don't link to questionable sites and low-quality sites. Make sure the other party’s website is similar to yours and in the same industry.
r) Enrich your website
You can enrich your website with some content. For example, recommend web pages to your friends, forums, mailing lists, electronic magazines, etc. Go check out the forums in your industry and read as many as possible until you can’t read anymore.
s) Pay attention to brochure-type websites.
If you are running an e-commerce website, or you have a real store and want to expand your business to the Internet, be careful not to make your website a brochure. Think about what people need. Visitors don't come to your website to see your content. They come to your website to find the content they need. In your article, try to talk as little as possible about yourself and your product.
t) Add a web page every day,
go back to keyword research, find good ideas, and write new web pages.
u) Study the log files
After 30 to 60 days, you should start to get some visitors from places that have been logged in. Take a closer look, what keywords do people use to search to find your website? Are there some inexplicable keyword combinations? Why do people use these keywords to find your website? Is there anything you have overlooked? What? Chances are you should create more web pages with these themes.
Study your website and logs carefully and give search engines the pages they need. Search engines will tell you exactly what they want. You have to look carefully, there is a gold mine waiting to be developed in your website log.
v) Effective topics
In your industry, always be ahead of others. For example, if a large company Z wants to launch product A at the end of the year, then you can make a web page about product A before October. So before December, search engines had already included this page.
w) Friends and family
social connections are also critical to the success of a website, and this is where your time spent looking at those forums will pay off. Just watching is never useful. The value of the forum lies in communicating with other colleagues and netizens. You can get long-term benefits by communicating rather than just reading the forum. This network will be rewarded in other ways as well. For example, tips on importing links, exchanging opinions via email, the possibility of becoming an expert in this industry, etc.
x) Recording
If you add a web page every day, you will find that sometimes, a good idea suddenly appears. Maybe you are taking a shower (dry yourself first), driving (pull over to the side of the road first) or maybe Just lying on the table. When a good idea comes to you, write it down. Otherwise, ten minutes later, you will forget the idea you just thought of.
Write it down first and then write out the details. When you run out of great ideas, pull out these records. It sounds simple, but it's a good idea that's tried and true.
y) In six months, check the submitted website
to see if your website has been included in the place where you have submitted the website. If not, submit it again and forget about it again. Try one of those free classified directories.
z) Create and add one page of high-quality web pages every day
This has been repeated several times, Google loves content, lots of high-quality content. Extensive content based on a range of keywords. After a year, you should have around 400 pages of high-quality content. This content should enable your website to rank well for a wide range of keywords.
Do these 26 things, and I guarantee that you will have a successful website in one year. It will get anywhere from 500 to 2,000 visitors per day from search engines.