■ Website theme planning Be careful not to make your website theme too distracting. Because the more focused a website's topic is, generally the website owner will put more effort into it, and therefore the quality of the information provided will be higher. We know that search engines have always been committed to providing users with high-quality information search services, so they will rank websites that provide valuable information in advance and return them to users first. Website Building Academy What if the content of the website covers a wide range and it is really necessary to retain many topics? Still the same principle, as long as you categorize the website information and organize it reasonably, relatively concentrated themes will naturally form, and then the search engine will naturally give you a high website ranking. ■ Rich website content and website popularity go hand in hand. Websites with rich content are usually popular among visitors. Please note that the rich content here does not refer to the complexity of the content, but the depth of the content. Website Building Academy When ranking websites, search engines not only look at the information relevance of the web page, but also consider the reputation of the website, such as how many external links there are, how high the click-through rate of the web page is, etc. Therefore, a website with rich content will definitely rank higher than a website with poor content. Webjx.Com Since different search engines have different support for web pages, don't just pay attention to the beautiful appearance when designing web pages. Many elements commonly used in designing web pages will cause problems when they are used by search engines. ■ Frame Sets ■ Special effect links We often see that some websites add special effects to navigation links. For example, clicking on an item will expand the lower link. These effects are generally achieved through Java script, which is very novel visually, but is not so attractive in the eyes of the "spider" program. On the contrary, it cannot interpret such links. In order to allow search engines to successfully index your web page, it is recommended to sacrifice some fancy things. ■ FLASH Therefore, unless it is a very large website that has to use dynamic web page generation technology for convenience, it is better to use static web pages as much as possible.
Some search engines (such as FAST) do not support frame structures, and their "spider" programs cannot read such web pages.
■ Image Maps
Except for AltaVista, Google, and Northern Light (now discontinued from public search services), which explicitly support image block linking, other engines do not support it. When a "spider" program encounters this structure, it often feels at a loss. So try not to set Image Map links. Website Building Academy
Although the web pages produced by FLASH have better visual effects, search engines are not very interested in them. Cases show that this type of website is difficult to be indexed by Baidu search engine. A wise approach is to provide two options of FLASH and non-FLASH web pages, which not only increases the viewing quality of the web page, but also takes into account the sentiment of search engines.
■Dynamic Pages
Any web page with a "?" sign, "&" sign (and other similar symbols) in the address will block the "spider" program. These web pages are usually generated by CGI, PHP, ASP and other programs. They are technically advanced, but are not suitable for search engine "spider" programs. Although some large search engines (such as Google) currently have the ability to retrieve dynamic web pages, a considerable number of engines still do not support it. And even Google, which can index dynamic web pages, has made it clear on multiple occasions that it does not guarantee that all dynamic web pages will be retrieved.