■ Website theme planning Be careful not to make your website theme too distracting. Because the more focused a website's topic is, generally the website owner will put more effort into it, and therefore the quality of the information provided will be higher. We know that search engines have always been committed to providing users with high-quality information search services, so they will rank websites that provide valuable information in advance and return them to users first. Website Building Academy
What should you do if the website content covers a wide range and you really need to retain many topics? Still the same principle, as long as you categorize the website information and organize it reasonably, relatively concentrated themes will naturally form, and then the search engine will naturally give you a high website ranking.
■ Rich website content and website popularity go hand in hand. Websites with rich content are usually popular among visitors. Please note that the rich content here does not refer to the complexity of the content, but the depth of the content.
Whenthe website building academy
search engine ranks websites, it not only looks at the information relevance of the web page, but also considers the reputation of the website, such as how many external links there are, how high the click-through rate of the web page is, etc. Therefore, a website with rich content will definitely rank higher than a website with poor content. Webjx.Com
Because different search engines have differences in web page support, when designing web pages, don't just pay attention to beautiful appearance. Many elements commonly used in designing web pages will cause problems when they are used by search engines.
■ Frame Sets
Some search engines (such as FAST) do not support frame structures, and their "spider" programs cannot read such web pages.
■Image Maps
Except for AltaVista, Google, and Northern Light (now discontinued from public search services), which explicitly support image block linking, other engines do not support it. When a "spider" program encounters this structure, it often feels at a loss. So try not to set Image Map links. Website Building Academy
■ Special effect links We often see that some websites add special effects to navigation links. For example, clicking on an item will expand the lower-level links. These effects are generally achieved through Java script, which is very novel visually, but is not so attractive in the eyes of the "spider" program. On the contrary, it cannot interpret such links. In order to allow search engines to successfully index your web page, it is recommended to sacrifice some fancy things.
■ FLASH
Although the web pages produced by FLASH have better visual effects, search engines are not very interested in them. Cases show that this type of website is difficult to be indexed by Baidu search engine. A wise approach is to provide both FLASH and non-FLASH web page options, which not only increases the viewing quality of the web page, but also takes into account the sentiment of search engines.
■Dynamic Pages
Any web page with a "?" sign, "&" sign (and other similar symbols) in the address will block the "spider" program. These web pages are usually generated by CGI, PHP, ASP and other programs. They are technically advanced, but are not suitable for search engine "spider" programs. Although some large search engines (such as Google) currently have the ability to retrieve dynamic web pages, a considerable number of engines still do not support it. And even Google, which can index dynamic web pages, has made it clear on many occasions that it does not guarantee retrieval of all dynamic web pages.
Therefore, unless it is a very large website and has to use dynamic web page generation technology for convenience, it is better to use it as much as possible. Static web pages are better.