What is viral marketing method?
What is viral marketing method? It is to use active communication among users to spread information like a virus, so as to achieve the purpose of promotion. We can use free e-books, free software, free FLASH works, free greeting cards, free email, free instant chat tools, etc. If applied properly, this viral marketing method can often achieve very significant results at a very low cost.
I think free FLASH works can be the focus. We can make some creative works and add our website address to attract people to reprint them. This is not a free advertisement for our website.
The free greeting cards are more beautifully attached with the URL of our website and can be distributed via QQ, SMN bulk or E-mail. If spread in these communication software, there will be unexpected effects. Ordinary advertisements will make people disgusted, but greeting cards will give people a warm and comfortable feeling, which can greatly increase the effect. A free email address can greatly increase the customer traffic of this website and obtain more customer-related information.
The number of visits and online user registrations are important, but the amount of traffic is not our ultimate goal. Our focus is on the real information of users. Only by having a large amount of customer information can you have more business. Even if the traffic is high and there is no content that can retain customers, it is still in vain. Therefore, we must rely on our unique advantages to carry out public relations activities through implicit and culturally charming publicity methods to improve the company's own image, enhance market visibility, and create More business opportunities to increase audience loyalty to your business in a way that advertising cannot.
Allowing users to easily obtain valuable information and services is the essence of online promotion. For example, when I was working on www.fucaiyuan.com, I focused on making members your viral marketing tools through guidance.
2. Breaking news effect
The Sany Heavy Industry blog scandal also originated on the Internet and caused an uproar. President Xiang Wenbo made a series of remarks on his blog, publicly criticizing the XCMG merger and acquisition incident that was a hot topic at the time, and hinted that XCMG was suspected of fraud. Xiang Wenbo's blog was considered to be a malicious spoiler of the XCMG acquisition. As soon as his remarks came out, they even caused fluctuations in the stock market. Xiang Wenbo and Sany Heavy Industry were also pushed to the forefront of losing credibility. Netizens questioned Xiang Wenbo. Was Bo's behavior a personal or corporate one? Was the interference with economic events malicious or unintentional? As soon as the blog scandal broke out, it spread rapidly on the Internet. Obviously, Xiang Wenbo and Sany Heavy Industry were charged with "malicious instigation". All of them have been met with cold eyes by the public. The main opinion on the Internet is that Xiang Wenbo’s move is a way to buy XCMG at a low price. However, after the incident came out, searches for Sany Heavy Industry and Xiang Wenbo surged on the Internet, with a combined total of more than 600,000.
After experiencing a brief but hot enough uproar, Xiang Wenbo also chose to make a high-profile appearance and solemnly pointed out in SOHU's online interview that the comments in the blog were purely personal and were for discussion only. After the Internet hype, and after Xiang Wenbo came forward to clarify, the blog scandal gradually cooled down, but the popularity of Sany Heavy Industry and Xiang Wenbo soared. It is the ultimate goal and effect
Through this article, we can see how great the public benefit of news is. Although the approach is a bit risky, if used properly, it can be controlled to become a perfect advertisement.
3. Approach using crisis as the entry point
Huapu chose Tianya because there was a post in Tianya called "We Are Home 99" that questioned it, and a large number of viewers gathered at once. Many people formed their initial impression of Huapu Auto, which was that the car was bad and the technology was poor. If Shanghai Huapu remains indifferent, given Tianya’s registration volume, it will not trigger a major crisis, but the possibility of triggering a “butterfly effect” cannot be ruled out. The smart thing about Hua Pu is that he can deal with any slight disturbance and deal with every little thing with a calm and open attitude. As the CEO of a well-known domestic enterprise, Xu Gang personally responded to a small matter. It can be said that he has good intentions and is the first of its kind in the world. Xu Gang's behavior just reflects Huapu's cleverness in crisis management, and the subtleties show his true skills. After Tianya's recommendation, the general public will applaud Xu Gang and Hua Pu's actions. The purpose of public relations has been achieved, minor crises have been dealt with, and it can also arouse the public's goodwill to the greatest extent, allowing the public to witness Huapu's ambition.
On the other hand, it is tentatively assumed that this matter is Huapu's self-hype. This method of using crisis as the entry point can also be said to be full of creativity. The Internet is already full of doubts about many incidents, and few companies can stand alone to deal with these doubts. Huapu chose to come forward under such a background, which is a bit like something out of the blue, and it is more able to form a hot spot, gather popularity, and achieve the pre-purpose of self-hype.
This kind of hype allows us to see that the influence of big gossip websites such as "Tianya" and "Maopu" is quite large. If we can make good use of it, we will also benefit a lot from it.
We promote not to post posts that look like advertisements at first glance. If you post them, the diligent moderator will delete them within a minute, or even block your IP. It’s okay not to do this kind of promotion. Post content. Post related posts based on the nature of the forum. At the end, you can write something like: "Has anyone seen the strange flowers in this community?"
In the content of the post, we can put some pictures of flowers in the community and other techniques. Because there are cabbage-like flowers in front of the Olympic Building, but the color is something no one has ever seen before, and it attracted a lot of attention. This is to capture people's curiosity.
According to my personal experience, the effect of software, film, and literature forum promotion is very good. But for some websites, the effect is not very obvious, because sometimes the forum may not have your section for you to post articles!
4. Blog: There are many free blog applications now. Apply for a few and post a few good articles on them (preferably popular and attractive). Don’t do pure advertising, just make your own website link! 5. Internet Excerpt: A friend on the forum mentioned the effect of online excerpting. I won’t discuss whether Wangzhao is new, but if you submit your company’s articles to Wangzhao, the effect will be very good. Once Wangzhao is ready, it is entirely possible to bring more than 10,000 IPs to the company in one day. Let’s discuss how to do it. !You can go to the Internet to search for codes and add them to the company's website. 6. Publicity is relatively hard, but since you have chosen to be a website, you have to persist. What you pay is what you pay for. 7. Friendly links: The IP brought by the links cannot be ignored. Linking to a good website can bring a lot of traffic to the company. Linking is also very skillful. You can create a separate link area in a prominent position on the website, specifically for big sites, and tell them: I will focus on promoting your site, and maybe you can attract some big sites to cooperate. 8. Website links: After analyzing several websites, especially music websites, they have links on the homepage categories of all large and small website sites, so their PR is so high and their traffic is so large. Through analysis, the company can cooperate with small website websites. Now there are many online website websites, and you can also log in to them.