1). Put the key information in a prominent and eye-catching position. The entire website space should be properly sorted.
A very important thing for a website is the title. The title is like a street sign. People rely on it to guide people when they wander around your website. Whether people can immediately notice the title in their first impression, the title should be clear and descriptive, put the most attractive part in a prominent position, and then expand slowly. In other words, wrap your unique content into a suspense to attract people's attention. When readers read an article, the first three paragraphs are the most focused. If the first three paragraphs of "every inch of land is precious" are not used well, people will say goodbye to you!
Leave room for adjustments for temporary or short-term marketing campaigns. For example, the "Fujian Province's First Information Network Exhibition" exhibition held by Fuzhou Telecommunications Bureau on December 11 needs to be placed in the most prominent position on the web page. This requires adjusting the original structure to not only allow the new content to be highlighted, but also not to drown out other key points.
The layout of text and graphics on each screen should not only highlight the focus, but also give people a sense of harmony. Don’t let the graphics overwhelm the text, and don’t have too few graphics that make people feel monotonous. The appeal and allure of visuals cannot be underestimated.
2) The web page should be easy to understand and control the amount of information in each module.
Perhaps the most important tip in website design is that your web pages should be easy to read.
This means that you have to put some thought into planning the combination of text and background colors. Be careful not to let the background color dilute the visual effect of the text, and don't use fancy color combinations that make it difficult for people to read your web page. Generally speaking, dark text on a light background is better.
This principle also means that you'd better not make the size of the text too small or too large. If the text is too small, it will be uncomfortable for people to read; if the text is too large, or the visual effect of the text changes frequently, it will look like you are yelling at people, which will look uncomfortable.
Also, it's better to have the text left aligned rather than centered. According to contemporary Chinese reading habits, the text is mostly on the left. Of course, the title should generally be centered because this is in line with the reader's reading habits.
Be as detailed as possible in writing the content so that people can understand what you want to present to them in the shortest possible time. Give people a clear picture, don't let it be obscured by clouds and fog. Be straight to the point and straightforward. As we all know, netizens are particularly impatient. The information you can provide may be helpful to them, but if they have to search endlessly to find it, I'm afraid very few people will have the patience.
Plan the content three-dimensionally, put all parts in their place according to a certain structure, and incorporate them into pages at different levels. Pay attention to putting the most important content on the home page first, and the others will be ready in sequence.
Then, you can outline the page blueprint and compile the HTML. As far as the performance of text content is concerned, remember to try not to let the width of one line of text span the entire screen. If there are too many paragraphs, it will look very laborious, and other people's browsers may be very different from yours. It's best not to exceed half the width of the screen.
3) The smaller the page, the better. It is best not to exceed 50k and be as concise as possible.
Research shows that if the main body of a website page cannot be displayed within 15 seconds, visitors will quickly lose interest in the site. Of course, there are exceptions. For example, the content is so exciting that people can’t go. For visual art sites, "fast" cannot be the only design criterion. However, even this kind of site should add a guide page to give readers a reminder not to ignore other people's feelings. However, most websites are still focused on content. Most people are interested in the amount of information and pursue speed.
To limit the size of the page, you have to consider savings from all angles. The biggest end is images, some of which are good but have to be parted. Think about it, among the goals of creative expression, brand image, and making money, which one is the most important?
4). Website navigation should be clear and easy to find.
All hyperlinks should be clearly identified to readers. All navigation settings, such as image buttons, should be clearly marked so that people can understand them. Do not patronize them. The visual effects are lively and make people confused about east, west, north and south.
It is best to use a conventional color for link text: blue for unvisited links and purple or maroon for clicked links. If you must be unique, think about how to highlight the text of the link, such as making it bold? Increase font size? Add vertical marks on both sides? Or use a combination of both. In short, text links must be distinguished from other text on the page to give readers clear guidance.
Clear navigation also requires that the number of clicks a reader must make to enter the destination page should not exceed three times. If you still can't find it three times or more, I won't have the patience to play with you!