Basically, from the perspective of website design, some methods of gaining user trust, improving the overall brand image, and improving user experience are analyzed, which is very enlightening. 1. Use Subliminal Suggestion To put it simply, it means using more pictures in website design to indirectly convey some information. Some pictures that have nothing to do with the product can also change the user's impression of the website and subconsciously affect the user's desire to consume. 2. Prevent Choice Paralysis Giving users choices is a good thing, but if you force them to choose from too many options, you may lose some users. If the user must make a choice, you can first recommend a default option to the user and highlight it visually. 3. Show the real product (Show The Product) Users often "judge a book by its appearance", so users must be able to imagine what the product they will use in the future will look like. 4. Provide users with the opportunity to try the product (Let People Try It) Continuing from the previous point, providing trial opportunities is a way to further increase user engagement. As long as the quality of your product is good, every user who tries it carefully will have enough basis before making a decision whether to buy it, and has become a potential customer who has spent time and energy using your product. 5. Attention, interest, intention and action (AIDA) Use excellent design to attract users' attention, make users interested through product introduction, tell them what benefits your product can bring to make users willing and impulse to buy, and finally use convenient and clear processes to help users convert their consumption intentions. for purchasing behavior. 6. Guide users’ browsing direction (Guide Attention) Use more elements such as arrows in visual and layout design. People are often curious about the content where the arrows point, so we guide users to complete the steps mentioned in the previous point step by step, and finally point to "Register", "Purchase" ” and other links. 7. Always Provide Next Actions Clearly inform users of what they can do next and how to do it in all major places that users may access, and leave clickable buttons or links for users to take further action. 8. The Gutenberg rule Basically, the browsing order is from top to bottom and from left to top (except for Hebrew and Arabic languages). The user's visual center is often in the upper left corner of the page, and their eyes often fall to the lower right corner when they end browsing. Therefore, reasonable use of this rule can help users better obtain content and take action.