Basically, from the perspective of website design, some methods of gaining user trust, improving the overall brand image, and improving user experience are analyzed, which is very enlightening.
1. Using Subliminal Suggestion
simply means using more images in website design to indirectly convey some information. Some pictures that have nothing to do with the product can also change the user's impression of the website and subconsciously affect the user's desire to consume.
2. Prevent the abuse of product comparison (Prevent Choice Paralysis)
It is a good thing to provide users with the right to choose, but if users are forced to choose from too many options, some users may be lost. If the user must make a choice, you can first recommend a default option to the user and highlight it visually.
3. Show the real product (Show The Product)
Users often "judge a book by its appearance", so users must be able to imagine what the product they will use in the future will look like.
4. Providing users with the opportunity to try the product (Let People Try It)
continues what was said in the previous point. Providing trial opportunities is a way to further increase user participation. As long as the quality of your product is good, every user who tries it carefully will have enough basis before making a decision whether to buy it, and has become a potential customer who has spent time and energy using your product.
5. Attention, interest, intention and action (AIDA)
Use excellent design to attract users' attention, make users interested through product introduction, and tell them what benefits your product can bring to make users willing and impulse to buy. Finally, a convenient and clear process is used to help users convert consumption intentions into purchasing behavior.
6. Guide users’ browsing direction (Guide Attention).
Use more elements such as arrows in visual and layout design. People are often curious about the content pointed by the arrows, so guide users step by step to complete the steps mentioned in the previous point. steps, and finally point to links such as "Register" and "Purchase".
7. Always Provide Next Actions.
In all major places where users may visit, clearly inform users of what they can do next and how to do it, and leave clickable buttons or Links allow users to take further action.
8. The Gutenberg rule
is basically the browsing order from top to bottom and from left to top (except for Hebrew and Arabic languages). The user's visual center is often in the upper left corner of the page, and their eyes often fall to the lower right corner when they finally finish browsing. Therefore, reasonable use of this rule can help users better obtain content and take action.
