This article explains how to optimize your website’s internal links. Internal links of the website are links under the website domain name, such as links between columns and web pages, etc. Optimizing internal links will improve users' actual experience of website browsing and help enhance the competitiveness of the website. Column navigation is sorted by importance Most website building programs now provide default navigation functions. Most website navigation is arranged in the order in which the columns are created. This may allow some unimportant columns to be displayed in important positions. In fact, in a website, there are often main columns. These columns are usually updated every day, and most visitors come to look for the content of this column. For such a column, it should be ranked in an important position. Sorting according to importance can also be reflected in the setting of columns. A website usually has multiple levels of columns. For example, the news column can be divided into sports news, entertainment news, etc. And if it is a column that the website focuses on or focuses on, it should be given a directory of first-level columns, and it should also be highlighted on the links within the site. Tips: The column navigation of the website is the main way for search engines to index the website, and it is also the link to link the website columns. It is recommended to use text-based column navigation, and Flash format navigation should be avoided as much as possible. If you want to use image navigation, you need to link it in the image. Indicate the ALT content. Check for errors to avoid dead links on the site Dead links are invalid links that cannot be accessed. In the process of website construction, many useless web pages often appear due to maintenance or time constraints. It is recommended that these web pages do not need to be deleted, but if the page has been deleted, you must use link query Use this tool to remove dead links on the site, which can improve the user's access experience and is also friendly to search engines. To check the dead links in the website, you can use this "Website Dead Link Detection" tool (http://www.seores.com/link/checkbad.asp), enter the URL that needs to be checked, and you can easily check the internal of invalid links. Friendly prompts to set access error prompts Search engine optimization is ultimately based on visitors. Some web pages that have been included are often still indexed in search engines after being deleted. This makes it easy for visitors to be unable to access when they come in, prompting a 404 error. The default 404 error prompt is a blank page, which is not only extremely detrimental to the user's access experience, but if there are too many similar pages, it will also have a great impact on the weight of the entire website in search engines. If you are using a virtual host, you only need to create an HTML web page file with a prompt effect, and then enter the host management background to set it up. Another method is 301 permanent redirection. It can direct traffic brought by invalid files to designated pages, and search engines will transfer the weight of these pages to new pages. Focus on experience and pay attention to link relevance In the optimization of internal links on the website, there is another approach that is very consistent with the habits of visitors, which is relevant links. It is a link strategy, such as listing related articles outside the article content page, the most popular articles in a certain column, the previous article, the next article, etc. These are the internal relevance links of the website. Relevant links have a good effect on search engine inclusion. For users, if a visitor finishes browsing an article and related articles are provided at the end of the article, the user is likely to be interested in the content. This will not only increase user stickiness, but also increase website traffic.