If your business card still only has your name, position, and contact information printed on it, then I advise you to throw it away. Or you tear up the business card in front of the boss and ask to design a new one. At this time, the boss will say: There is nothing wrong with the business card. We have always used business cards like this. Then you have to convince your boss to design a new business card for you, and redesign your colleagues’ business cards as well. What happened to the business card? Let me tell you a story first.
My friend Xie Xin opened a grocery store. He wanted to print a business card and asked me how to design a business card. I gave him an idea: in addition to writing the name, address, contact information, and business scope, special emphasis should be placed on door-to-door delivery. This business card is discounted by two yuan. Lao Xie followed my method, and the effect was very good. The newly opened store had more customers, and the calls for door-to-door delivery came one after another. Lao Xie's business is good. In addition to his honest work, honest management, and considerate service, it can be said that it is inseparable from his business card. So what is the good thing about his business card? The good thing is "door-to-door delivery, two yuan discount" , this time Lao Xie captured the customer's heart. Not only did I have free door-to-door delivery, but I also got a two-yuan discount with my business card. Why wouldn't customers do it?
How did I design my own business card? Based on my interest, I used my spare time to run a recipe website - Local Recipe Network. For the local recipe network, I printed a business card for myself and usually handed it to me when I attended private events. When I meet people who may have business relationships with the company, I will hand over the business card printed by the company.
Printed on the front
LOGO: The logo of local cuisine (including local recipe website name and website address)
Name: Name, write below the name: an Internet practitioner, user, practitioner, sharer
Contact information: mobile phone, QQ, MSN, blog address is absolutely indispensable;
Printed on the reverse side (don’t leave the reverse side empty, it’s a waste)
I run a local recipe website, which has nearly 2,000 recipes, including home-cooked dishes, special dishes, local dishes, Western food, cuisine and other kinds of food. If you don’t know how to make braised lion head, you can go there to learn.
Website address: www.difangcai.com
How about it, will you forget me when you see a business card like this? If my business card only has my name and contact information, you will definitely forget me after three months, because you have come into contact with too many people and your brain cannot remember it. . I believe you will not forget me, because my business card has too many unique characteristics written about me:
1. Internet practitioners, users, practitioners, and sharers: This means that I am a person in the Internet industry and am willing to be friends with you and share experiences;
2. You definitely want to know more about me, so you will visit my blog whenever you have time;
3. Especially the negative side, the owner of the local recipe network, this is very impressive to you; food is the most important thing for the people, you can't live without it, and you also want to show your girlfriend the craftsmanship, so you will definitely learn it. How to make spicy crayfish, you will become a user of local dishes. For your next visit to Local Recipes Network, you won’t throw away your business card with the URL on it.
After seeing this, do you feel that your business card is like a piece of waste paper, and if you hand it out, others will just throw it into the trash can? If so, you should consider redesigning your business card.
Personally, I believe that a successful business card design should follow the following principles:
The first principle, which is also a very important principle, is to highlight value.
Not only should you highlight your own value, but you should also highlight the value of your company. Personal value can be highlighted in integrity and ability. For example, a key account manager can write that Siemens and IBM are the customers I develop and maintain; a sales elite can write that he is the company's sales champion for three consecutive quarters; if he is a newly hired business representative, he can write that he loves his current job and At what point in time and what achievements are achieved, let customers feel your confidence; you can also write down your own ideals. The company's value is mainly reflected in the company's brand, strength and the products and services it provides. For example, for a Fortune 500 company, you can write that it ranked 200th among the Fortune 500 last year, and this year its goal is to reach within 100th. Let customers have confidence in the company. Well-known brand companies can write about how many countries the brand is famous in, how many people it covers, and where it ranks in a certain field. The most important thing for new companies and start-up brands is to highlight their own advantages and growth momentum.
The second principle is to seek truth from facts.
Don’t be exaggerated or humble on your business card, be realistic. A business card is a person's face, and it is also a carrier of a person's integrity. If you are really a sales elite, don't be polite and write realistically. Some companies label all their salespeople as sales managers. If this sales manager goes out to negotiate, he will give a bad impression to customers. Customers will ask, what kind of sales manager do you have with this kind of quality? It will also be difficult to make a deal. An ordinary salesperson can be written as a business development specialist, not a manager.
The third principle is that the design of the business card should not be too fancy, and the printing should be close to gold-plated.
It is enough to express the business card information clearly, reflect personal or company values, and give people a sense of integrity and stability. Don't spend a lot of money on design and printing just to make the business card beautiful and fancy. It is not worth it.
The fourth principle is to have a business card that can carry some business connotation.
The business card I designed for Lao Xie is not only a business card, but also a coupon. You might as well try it.
The fifth principle is that contact information should be accurate and diverse.
The contact information on the business card can directly find you without the need for transfer. Some people's phone contact information needs to be transferred through the front desk or other people; sometimes others cannot find you when they call; etc. This makes the caller feel very unhappy. If one contact method can't find you, there are other ways to contact you, so don't just write one contact method.
Through the above principles, I hope it can inspire your business card design. In fact, business card design is not a simple matter. Careful people can think carefully according to their own situation to see how to design their business cards better.
Don’t forget to grasp the details, Master will encourage you.
From Confucius Cottage Internet Economy http://blog.qasn.com Please indicate the source for reprinting.