I read an article today about a planner from an e-commerce website planning a third-quarter promotion plan for the company. After reading this article, my first impression is: How can this person be a planner? Please don’t get me wrong, I don’t mean to belittle, and I don’t know if this person will take the hint to read my post. But here, I just want to share with you what you need to pay attention to when planning a website.
The most basic aspect of planning is analysis. All plans must be accompanied by analysis cases and data explanations. This depends on whether a case is convincing. It is also an outlook on whether the planning prospects are effective. Without analysis, using all awareness as evidence is not only detrimental to execution, but also detrimental to strategic adjustment. Network operations are often a team operation. Without analysis, the team's trust in you will also be reduced. For that alone, you've done it wrong.
After analysis, a series of plans are made based on the data. It is not easy to write out and communicate this plan. The most difficult thing for me when training company employees is communication. From everyone’s perspective, different viewpoints, abilities, and organizational issues (opposition can never be eliminated in an organization. Some people agree and some oppose it.) It is difficult for people to understand what you want to do. If you want to convey your thoughts, you need to write down the details and express them in the simplest language. Treat the other person as a "fool". There are many ways to find promotions on the Internet. But no one will write down the details at all, not only because of environmental issues, not only because of confidentiality reasons, but sometimes because many people regard planning as too simple and just worry about it online. Like the case I mentioned above, the author also named the title: Great Sacrifice to Dedicate the Company’s Promotion Plan. Brother, you are a bit narcissistic. The concept has lost its value in today's successful businesses that rely on teams. You have to make it happen. Let everyone know. Just like online materials, they are always conceptual textbooks. Can't learn anything at all.
Finally there must be a prediction of the target. I wrote a plan, but there is no goal, how to execute it. How to calculate manpower and resources. It is most difficult for Internet companies to see the word "quantity". But the biggest problem lies in the word "quantity". Often employees in many companies seem to be very busy, posting, editing, updating, replying, optimizing, promoting, advertising, customer service, but in the end it seems that no one is doing anything, there is no traffic, no sales, no effect, no one. Ask. Why: Everyone is confused. Although there is a lot to do, there is no sense of direction. In many cases, laziness trumps responsibility. Anyway, there are no requirements, just do whatever you want. If a plan lacks execution, it is also a failed plan.
It seems that people on the Internet are very impetuous. A few days ago, an SEO interview came and he said that he could optimize MP3 to Baidu's homepage. What is the concept? Do people like this still need to work part-time? Can people who can just optimize a few keywords do SEO?
I won’t say any more, I just hope that everyone can settle down and learn bit by bit. Planning is not an easy task. Don’t regard those articles on the Internet as tips, and don’t put such thoughts on the company’s planning. That will only fool you, a newbie.