1. Website content must be readable
The readability of content is undoubtedly the key to retaining customers. Only content that is valuable, enlightening, and informative to customers will arouse customers' interest and make them have the urge to keep reading. At this time, the content of the website has aroused the excitement of the customers, and it is easy for them to have a good impression of the website.
2. The contact number setting should be eye-catching
When website visitors browse the corporate website, the website needs to provide more "hardware devices" to support "interaction". Phone calls are just one way. The website needs to display the contact number in a conspicuous position. Because although the number of calls from customers is very limited, they are the most valuable. However, the phone settings of some corporate websites are very secret and cannot be found by visitors at once.
3. It is necessary to set up online customer service
If customers need to know more information when browsing the website, in addition to telephone communication, online customer service will help with in-depth communication. More importantly, companies can proactively contact every customer who is browsing the website, which is becoming the key to Internet marketing. main means.
4. Website registration must be attractive
Website registration is not just about setting up a registration area. No customer is willing to spend time registering without getting any benefits. Therefore, we must provide more content services and benefit factors to stimulate customers to register during their visit. For example, when customers browse "Product Introduction", they link to "Product White Paper". If customers are interested, a simple product introduction is obviously not enough. If they also need a more complete product introduction, they will inevitably click on "Product White Paper" to By analogy, more content can be designed to meet customer needs. When customers obtain this information, they need to register. Only the registration method needs to make some changes: the registration information is divided into contact information and demand information. Except for the basic contact information that needs to be filled in by the customer, the rest of the information can be completed through selected methods, thereby increasing the possibility of customer registration, etc. In fact, to increase the registration rate, we can seize the common mentality of Internet users to take advantage of small things and set up some awards so that registered users can feel tangible benefits.
In short, turning website visitors into real customers requires more interactive methods. In addition to the above introduction, customer messages and online broadcasts are also effective.
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