Recently, when I was participating in Nanchang local forums and QQ groups, I got to know many local Taobao merchants in Nanchang. When chatting with many Taobao colleagues, I found that their online store business was not very good. When people asked me, I said it was okay. I only earn a little over 3,000 per month. They were all shocked and said that I could earn so much money just by managing the store during my free time at work.
In fact, opening an online store does not necessarily take a long time. As long as your products are good and your promotion method is good, your store can be prosperous. I am also a person who loves to share, so now I will share my methods and experiences with you. Give it a try.
When it comes to Taobao merchant promotion, I believe you have seen many methods. I won’t go into details here. I will only talk about the most useful method.
That is to do intra-city transactions. First of all, being in the same city has great advantages, including geographical advantages, and also a delivery advantage. It can arrive on the same day, and it can also be traded in person. Another most important advantage is trust. The advantage of geography can bring people closer, thereby bringing intimacy and trust. This in turn increases the chances of a successful transaction.
If the target consumer group has shifted to the same city, you are already half successful. Next you have to promote and promote it.
My method is QQ group. Relying on these two positions, we will make a big fuss.
Nowadays, many people wait for buyers to come to their stores after opening a store, and then complain that they are not making money. This is a contradiction. You have to pay to get rewards. You must know that Taobao stores can no longer be searched by Baidu. , and Taobao is now a world owned by the rich. You have to buy advertising space and various value-added services in order to be searchable and displayed, so if you don’t have money, you will have no chance.
Our small and medium-sized shops in Nanchang can only rely on themselves now. Back to the topic, to put it simply, post high-quality sharing posts on the forum. Then go to other sections of the forum to promote it, as well as promote it in QQ groups. But posting and promoting are very particular. There are many little tricks in it.
1. When posting in a forum, you must first find a forum suitable for posting such sharing posts. Nowadays, many websites are in need of such sharing posts. There are also many websites that can specifically publish advertising posts for Taobao merchants, because this is also convenient for the majority of netizens. Well. For example, the following local website in Nanchang is better. It is a website I found in Nanchang that is more suitable for promotion. Wow, I am quite familiar with the moderators and administrators there. I have been on this website for more than four months. I will continue to mix for a long time from now on. The circle stores inside can post some advertising posts, but the advertising posts should also be good-looking. If you just post the Taobao store address and simple text, no one will read it. Generally, you must post very real pictures and text introductions. Only then will people read it, but don’t forget to upvote it every day and answer questions from forum netizens. Quanquan Community www.0791quanquan.com/bbs
2. Next, let’s talk about posting. This kind of post can show your treasures, such as clothes, jewelry, and cosmetics, and just post photos. The photos should be realistic, and occasionally you can do some reality shows. This is the most effective way to increase trust. There must be photos, and the text must be interesting, and you can add color. Add various expressions. After posting the post, you can’t slack off and put your baby information and the link to this website in the signature file. It is best to have a picture in the signature, and the picture should be beautiful. Then go crazy and reply to others. In this way, your information will be easily familiar to website users. After a long time of exposure and your reality show, everyone will gradually develop trust in you. So when people in the forum think of shopping on Taobao, they will definitely think of you first.
3. In addition to the forum, you can also take the posts posted in the forum to the QQ group for promotion. Of course, don’t just post them. Chat with everyone first. Change your group name to the name of your Taobao store. After chatting, When the time comes, send your own advertisement cleverly. Generally, don’t directly send the address of your Taobao store, as few people will look at it. You'd better post in the forum, because it is neutral, and more importantly, there is no advertising information. Everyone also likes to read it, because after chatting in the QQ group for a long time, everyone will definitely want to know you. Therefore, your life sharing posts will definitely be noticed by QQ group friends.
4. In fact, another advantage of posting in the forum is that there are many opportunities to be searched by netizens through search engines. On Valentine’s Day, I posted a post about Valentine’s Day gifts on the shopping channel of the Quanquan community. This post There are very beautiful photos of gifts
and text introduction. On the day I posted it, many friends from the forum called me to buy. They were all face-to-face transactions in Bayi Square. Two days later, many friends from other places contacted me to buy. I said, how do you do this? You know, they said they found it through Baidu. I searched for the keyword "Valentine's Day gift recommendation" and it also came up on the homepage. Haha, the click-through rate of this post has reached more than 3,000. Haha, this post brought me 50 orders of business, each of which was over 100.
5. In addition, I have a method to improve credibility. Everyone knows that credibility is the most important thing for successful online shopping. The method is to jointly organize activities with the website. You offer something worth a few hundred dollars as a prize. Then organize an online event with the website to give away prizes. I think the website is very willing. I once conducted a gold coin bidding event with Quanquan.com. The click-through rate of this event post reached 6,000. Then at least 6,000 people know about my store, haha, and through the official promotion on the website, my credibility has increased. Ha ha.
So fellow Taobao shop owners in Nanchang, it is still very profitable to open an online store. The key depends on how you do it and whether you have business acumen. Ha ha. The key to posting is to be authentic and valuable so that netizens will like to read it. The above is my humble opinion. I hope you won’t laugh. In fact, we were already doing business while playing online.