When Qiyuan Civic Network was doing website planning for its clients, it was discovered that most clients liked large and comprehensive ones. The more extensive the column content, the better, and they constantly put forward additional suggestions. Is it really good to have a large and comprehensive website?
In reality, except for a few early-started listed websites such as Sina and Sohu, the content covers sports, news, women, health and other aspects. There are indeed not many websites that can do this. On the one hand, one more topic requires more manpower in this area, including online editors, reporters, etc. Most websites have no or mediocre manpower in this area, which is doomed to fail. Rather than spreading energy, manpower, and material resources, it is better to concentrate on one topic. For example, Qiyuan Civic Network is dedicated to website construction and has achieved very good results. In reality, professional websites with a single theme are more prosperous, while most websites that are large and lack manpower and material resources are struggling to support themselves.
Take website production as an example. If you are in Beijing, you will definitely search for Beijing website production instead of website production. In terms of search area, website production is larger, but as far as Beijing is concerned, searching for Beijing website production is obviously more detailed and informative. Being large and comprehensive means that you have to spend several times or even dozens of times of manpower and material resources, while being small and specialized is a feature in itself, so Qiyuan Civic Network believes that website planning should not blindly pursue large and comprehensive!
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