A website is a fixed place on the Internet that publishes news to the world. It consists of a domain name (that is, website address) and website space. Measuring the performance of a website usually considers several aspects such as website space size, website location, website connection speed, website software configuration, and website services. If the Internet is compared to a supermarket. When your company goes online, you only enter the largest market as a spectator. Only when your company establishes its own website, you will have your own stall in this market, where you can promote your company and display your products.
What are the benefits of building a corporate website? What can building a website bring to the company?
1. Conducive to improving corporate image
The role of a corporate website is more similar to the advertisements a company makes in newspapers and television to promote the company itself and its brand. The difference is that the corporate website has a larger capacity, and the company can put any content it wants customers and the public to know on the website. In addition, relatively speaking, the investment in building a corporate website is much lower than other advertising methods.
2. Enable enterprises to have network communication capabilities
The real connotation of the Internet lies in the richness of its content, which is almost everything. For enterprises, having a website means having network communication capabilities.
3. Can introduce the company and its products in full detail
One of the most basic functions of a corporate website is to introduce the company and its products in a comprehensive and detailed manner. Businesses can put any information they want people to know into their URLs. Such as company profile, company personnel, factories, production facilities, research institutions, product appearance, etc.
Views, functions and usage methods can all be displayed online.
4. Able to maintain close contact with customers
Whenever people want to know what products, services or new products or services a certain company has, or even just want to know what news the company has, they will habitually enter the company's website. Because most companies have published all product and service information online, and regularly publish news about the company online. Once a company has a website, it can use the Internet to communicate with customers.
5. Can establish business contacts with potential customers
This is one of the most important functions of a corporate website, and it is also the fundamental reason why so many companies attach great importance to website construction. Nowadays, dealers all over the world mainly use the Internet to find new products and new supply and demand, because this is the lowest cost and the most efficient. In principle, anyone in the world can see the company's products and services as long as they know the company's website address. Therefore, the key is how to promote the corporate website.
6. Can reduce communication costs
For enterprises, annual communication costs, especially those related to import and export trade, are a very huge expense. Using the group e-mail provided by the corporate website can effectively reduce communication costs.
7. You can use the website to obtain customer feedback information in a timely manner
Customers generally do not proactively provide feedback to companies. For example, when a company designs its website, it adds emails and spreadsheets for customers to contact the company. Because it is extremely convenient to use, generally speaking, customers are accustomed to using this method to contact the company.
Therefore, it is necessary for enterprises to build websites.