Website promotion optimization is to use the Internet to carry out publicity and promotion activities. The objects being promoted can be enterprises, products, governments, individuals, etc.
Broadly speaking, enterprises are involved in online promotion activities from the time they apply for a domain name, rent space, and build a website. What we usually refer to as online promotion refers to publicity and promotion activities carried out through the Internet. The most common methods of online promotion include the following: 1. Online advertising; 2. Search engine ranking; 3. Email marketing; 4. Viral marketing; 5. Link exchange; 6. Event marketing, etc.
In a narrow sense, the carrier of online promotion is the Internet. Promotion without the Internet cannot be considered online promotion. And using the Internet must be for promotion, not for other things.
The concept of online promotion mentioned above is relatively empty. Only through comparison can we identify. We can compare with the same concepts to understand network promotion more clearly.
Concepts similar to online promotion include online marketing, website promotion, online advertising, etc.
Internet promotion and Internet marketing are different concepts. Internet marketing focuses on the marketing level and pays more attention to whether Internet marketing can produce actual economic benefits. While online promotion focuses on promotion, it pays more attention to the website traffic, world rankings, visits, registrations, etc. that the promotion brings to the enterprise. The purpose is to expand the popularity and influence of the promoted object. It can be said that Internet marketing must include the step of Internet promotion, and Internet promotion is the core work of Internet marketing.
Another easily blurred concept is website promotion. Website promotion is an extremely important part of network promotion, because the website is the main body of the network. Therefore, many online promotions include website promotion. Of course, online promotion also includes non-website promotion, such as offline products, companies, etc. These two concepts are easily confused because online promotion activities run through the life cycle of the website, from website planning, construction, promotion, feedback and other links of website existence, all involved in online promotion activities.
Online advertising is a means used for online promotion. In addition to online advertising, online promotion can also use search engines, friendly links, online news hype and other methods to promote.
With the rapid development of the Internet, there will be more and more Internet users, so the influence of the Internet will also become greater and greater.
If you don’t want to be an information island on the Internet, you need to effectively implement online publicity. Online promotion is currently the least investment, fastest and most effective way to expand visibility and influence. It is one of the most powerful guarantees for the promoted objects to increase their visibility through the Internet and achieve the expected goals. For enterprises, doing a good job in online promotion can bring economic benefits; for individuals, it allows more people to understand themselves and make more friends.
At present, online promotion mainly takes the following forms:
1. Login to search engines
2. Email promotion
3. Online advertising
4. Viral marketing
5. Exchange of links/advertising exchange
6. Posting information or registering on B2B websites
7. Publish website information in news groups or forums
8. Other online promotion methods
9. Use the network excerpt system for promotion