Preface: I have been working in the website construction industry for 5 years. Based on my knowledge and understanding of the past and current situation of the website construction industry, I have summarized some views on the future development direction of website construction and discussed it with my peers and users. Hope everyone can benefit from it.
Let’s first determine the scope. We will only discuss the market for corporate website construction here. Enterprise website building has gone through a history of 10 years. How did the market come about? Of course it is demand. Then the demand for website building determines the market for online construction. For a long time in the past, the demand for enterprise website building was to build its own website on the Internet. The company has its own information platform and its own online business card. It’s the need to show. But now, this demand has become an entry-level demand due to the increasingly fierce competition in the company's own market (of course, it is not ruled out that there are still companies that do not have a website or even say that the website is useless, then they will obviously be eliminated by their peers), business cards Traditional websites can no longer meet the needs of enterprises at this stage.
Now, what companies need is a website to bring them orders, visibility, exposure, and influence. In response to the upgrading of needs, network products and technologies are upgrading with each passing day. The most mainstream product now is network marketing. In fact, in a strict sense it is a kind of service + technology, a kind of consulting service. But small and medium-sized enterprises, they need something direct and simple. They care about the benefits that a product can directly bring to them. They like products but not conceptual services.
Around 2005, people coined a word, marketing website, which is a very good word. Rulin Network has been committed to research and exploration in this field. Let’s first define a marketing website: A marketing website refers to a site planning based on corporate marketing goals, with good search engine performance and user experience, a complete effect evaluation system, and the ability to organically use a variety of means to convert visitors into customers. Website for corporate marketing purposes.
In recent years, the website construction market has not paid much attention to the cultivation and attention of this product. I think there is still a lack of a systematic understanding. Everyone is scattered in various subdivided product fields, those who design, those who develop, and those who promote. Those who do promotion, those who optimize do optimization, and those who do viral marketing do viral marketing. This kind of technical segmentation is actually detrimental to a corporate website. Let’s go back to the starting point, the goal of building a company’s website. Let’s help the company clarify this point: What the company needs is to improve sales performance and visibility. This goal is translated into website marketing indicators, which are monthly orders, monthly number of consultations, monthly Traffic, number of registered members per month, number of intended customers per month.
The level of these indicators represents the strength or weakness of a corporate website and corporate sales capabilities.
How do we improve these indicators and data? Help companies build and operate a marketing website, from website planning, domain name host selection, keyword strategy, website layout, content architecture, design style, functional modules, keyword strategy, Website optimization, IM customer service tools, CRM customer resource management software, website traffic monitoring software, etc. all work around website marketing indicators.
Therefore, the value of a marketing website to an enterprise is self-evident. It can be said that he is a salesperson who is distributed in every corner of the Internet. When customer needs arise, he will appear immediately to connect and interact with customers. He will find as many potential customers as possible and bring potential customers to them as much as possible. Convert more into signing customers. It can be boldly predicted that marketing websites will inevitably become an indispensable and important marketing tool and means for enterprises.
Rulin Network focuses on the field of enterprise marketing website construction, strives to research and develop marketing website systems, and creates the most valuable and rewarding online marketing products for the majority of enterprises.
The perfect storm for marketing websites—design
The perfect storm for marketing websites—Planning
Author: Senior Marketing Consultant of Rulin Network EMAIL: [email protected] MSN: [email protected].
Beijing Rulin Network Technology Co., Ltd.—the Internet marketing expert around the enterprise www.rulin.net.