After completing the planning of the marketing website, the next step is the design of the website. Conventional website design is to use PS or other web design software to design the homepage of the website.
Here, I would like to remind everyone that before designing the homepage, it is necessary to conduct a detailed review of the entire website, mainly in terms of content, and implement the content that each page needs to display according to the topology map planned by the website. The order of combing is to start from the final information page, then concentrate on the list page, then on the column page, preferably on the homepage, in accordance with the principle of dispersed to concentrated. In this way, firstly, the information of the website will be fully displayed, and will not For missing content, the second is to extract the essential column pages and homepage through the layer-by-layer progression of comprehensive information, which is of great help to viewers in grasping the flow and focus of information on the entire website.
After the content of all columns is determined, the following is the issue of content presentation. The unified principle of marketing website presentation is briefness and smoothness. This principle must be reflected in every element of page design:
color style
This point has been introduced in the planning chapter. The main thing is to find the color style of the website according to the characteristics of the company and products, and design it through the visual attributes represented by the colors. Of course, it must also be done that the website style is unique and exclusive. This is a way to leave a special impression on a viewer.
Layout
There are various website layouts, such as factory layout, homogeneous layout, etc. The designer must grasp the overall sense of the website. The website cannot give people a fragmented feeling. At the same time, the designer must grasp the connection between the sections, such as using gradients and different color blocks to connect and distinguish the sections, while giving people a sense of hierarchy. feel.
flow of information
When a visitor opens a website, the page will tell the visitor which information on the website is important, how the information is prioritized, and how the visitor should follow a process to find the information he or she cares about. This requires designers to find the flow characteristics of website information, such as placing important information on the left side of the page, process guidance, and list-level extensions. The web page is like an explainer, guiding the viewer step by step to complete smooth reading.
Graphics and Pictures
Graphics and pictures have dual attributes, they are information transmission elements and page modification elements. So we have to make good use of them.
Pay attention to uniformity in the use of graphics, such as using logo patterns of the same system. The selection of pictures must first fit the content it wants to express. For example, a picture representing a database service. We need to find some digital technology pictures from the gallery, etc. Secondly, the color of the picture should pay attention to the style of the same page and other pages. The combination of elements.
text and title
Maybe you have been to some websites, and either the overcrowded text feels like you can only read it if you drill your head into it, or the dark background makes people feel like they are in a very narrow space, and makes people feel very depressed. . Certain background colors are difficult to read; purples, oranges, and reds are dazzling.
Refer to the layout of newspapers and design your content into columns for convenience or quick reading. Even two columns will have a better visual effect than a full page.
Another factor that can improve the readability of text is the font you choose. General-purpose fonts (Arial, Times New Roman, Garamond and Courier) are easiest to read. Specialty fonts work better for titles, but are not suitable for body text ( Just imagine browsing a full page of Gothic, Westminster or Cloister). Because reading is strenuous, your eyes quickly tire and have to move to other pages.
You must try to make your web pages as easy to read as possible. In addition to dividing the page into columns (splitting the page vertically), you also need to use titles and subtitles to segment the document.
Set the same font for all titles and subtitles, make the title font one size larger, and use bold font for all titles and subtitles, so that it is easier to identify the title (the font is larger and bold) and the subtitle (bold, the same font size as the main text) , allowing viewers to see key points at a glance so they can find and continue reading interesting content. The importance of titles is evident. You must write each title carefully!
You can also bold the entire sentence or use a different color to highlight certain content, but don't use colors that are difficult to read.
animation
In order to improve the opening speed of marketing websites, it is recommended to use animation elements as little as possible.
navigation
The most important thing is said at the end. The 4 of us don’t and the 4 of us must explain it.
1. Never use pictures for navigation, but text.
2. Navigation must be focused on the theme and must not be carried out separately.
3. The navigation must have a home page, and never fail to return to the home page.
4. Important columns must be placed on the left side of the navigation, never on the right side of the navigation.
There are many more design points for marketing websites, and I hope you can add them.
Rulin Network focuses on the field of enterprise marketing website construction, strives to research and develop marketing website systems, and creates the most valuable and rewarding online marketing services for the majority of enterprises.
The perfect storm of marketing websites—value chapter
The perfect storm for marketing websites—Planning
Author: Senior Marketing Consultant of Rulin Network EMAIL: [email protected] MSN: [email protected].
Beijing Rulin Network Technology Co., Ltd.—the Internet marketing expert around the enterprise www.rulin.net.