Internet marketing is a systematic project, which requires a systematic perspective and overall thinking to make good use of Internet marketing. Some companies think that building a beautiful corporate website with good traffic is Internet marketing; some companies think that promoting Baidu or Google is Internet marketing. Website marketing is far from simple and requires us to come up with overall solutions.
The overall solution can be understood from two aspects. On the one hand, from the perspective of the Internet marketing solution itself, Internet marketing is not just about building a beautiful corporate website or promoting search engines, but it requires the integration of corporate websites and search engines. Various platforms and tools such as prime engines, blogs, industry websites, instant messaging tools, emails, etc. are closely integrated to exert a systematic effect; on the other hand, from the perspective of the enterprise as a whole, the implementation of the Internet marketing project is an important step in the traditional marketing of the enterprise. It is an improvement and upgrade, so it is necessary to change the company's organizational structure, staffing, management model, business processes and other aspects.
For enterprises, to truly make online marketing work, they need to integrate various promotion methods (such as corporate websites, search engines, blogs, communities, forums, industry websites, third-party e-commerce platforms, SNS), as well as online customer communication It is closely integrated with customer service tools (such as website business software, instant messaging tools, emails, Internet robots, etc.) to establish the company's online brand through online promotion, customer communication and customer service to achieve the purpose of marketing promotion. The selection and matching of promotion methods should be personalized based on the company's industry characteristics, staffing, marketing goals, marketing awareness, etc. For example, by publishing corporate Internet marketing information on blogs, communities, forums, and industry websites, you can add high-quality external links to the corporate website, thereby improving the performance and ranking of the corporate website in search engines. The information published on these platforms can also be searched by potential customers through search engines, which increases the chances of corporate marketing information being exposed on the Internet and plays a very good role in promoting the establishment of online brands. After carrying out the above promotion and attracting visitors, if there is no communication with the visitors, no tracking and analysis of the visitors, then the early promotion will not have any substantive effect. Therefore, after online promotion, we need to use online communication tools such as website business communication, instant messaging tools, emails, and online message boards to communicate with potential customers and gain an in-depth understanding of their needs, thereby converting visitors into real customers.
Therefore, in addition to online promotion, Internet marketing projects also need to communicate with visitors online, track and return visits to visitors. Relying only on one or a few promotion methods is far from being able to play the true role of Internet marketing. It must be based on the needs of the enterprise. The current marketing situation proposes personalized overall solutions so that the company's investment will be truly valuable.
After the implementation of the overall Internet marketing solution, it will have a transformative impact on the entire enterprise. The company's organizational structure, staffing, marketing plan, marketing goals, corporate culture, etc. will all change with the implementation of the overall Internet marketing solution. The traditional salesperson of the enterprise may no longer meet the needs of Internet marketing, and the demand for Internet marketers and technical personnel becomes urgent. This requires corporate management to have systematic thinking and consider the company as a whole in order to ensure the effective combination of online marketing and the company's traditional marketing and exert a systemic effect.
Therefore, online marketing requires an overall solution to truly play its role. Bidding ranking can only be called online promotion, and online QQ customer service can only be used to communicate with online customers. Internet marketing is a systematic project.